Customer Insights & Marketing Strategy with Behdad Jamshidi (CJAM) | Brand Retro Ep. 97
Release Date: 03/12/2024
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info_outlineIn this Brand Retro episode, Mike Brevik talks with Behdad Jamshidi (“Bee”), the marketing leader behind CJAM, about customer insights, consumer behavior, and building smarter marketing strategies. Behdad shares how CJAM helps brands connect with the right marketing partners through a streamlined vetting process—and why understanding market dynamics is key to better customer engagement.
Who’s the Guest?
Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals.
Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches.
CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more.
Highlights
03:37 The importance of focusing on core competencies
08:36 The need for marketing consistency and perseverance
12:13 The significance of setting aside a marketing budget and sticking with it
17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses
19:33 Handling the onboarding process for the clients
21:13 Importance of guiding clients through the business journey to build trust
23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment
26:13 The unpredictability of SEO and Google's constant changes
28:10 Value of being comfortable with uncertainty in business
29:31 How changes in marketing channels like Google affect all businesses, large and small
31:43 Best places to find and know more about Behdad and CJAM
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Behdad Jamshidi
- https://cjammarketing.com/
- https://www.linkedin.com/company/cjam-marketing
- https://www.facebook.com/cjammarketing
- https://www.instagram.com/cjammarketing/
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