Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee
Release Date: 07/23/2024
Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Digital Marketing Therapy
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...
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Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Digital Marketing Therapy
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince...
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Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan
Digital Marketing Therapy
This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship...
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Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris
Digital Marketing Therapy
Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be...
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Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson
Digital Marketing Therapy
Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help...
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Ep 290 | Start Creating Google Ads with Andrew Laws
Digital Marketing Therapy
Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the...
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BONUS: What is Do Good Better YOUniversity with Patrick Kirby
Digital Marketing Therapy
Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features...
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Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Digital Marketing Therapy
Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it...
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Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
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Ep 287 | Government Funding is More than Just Grants with Matthew Lesko
Digital Marketing Therapy
Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding...
info_outlineIn today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors.
We'll delve into the creative side of direct mail, where Robert reveals some of the most engaging and memorable strategies he's employed. From eye-catching postcards that pop in your mailbox to oversized mailers that stand out from the stack, he shares insights on how to grab attention and connect with people in a meaningful way. Whether you're a nonprofit looking to boost donations or a business seeking to build lasting relationships with customers, this conversation is packed with actionable tips to enhance your outreach. Join us as we uncover the secrets to making direct mail a fun and effective tool for your fundraising arsenal.
What you'll learn:
→ Different types of direct mail and how to get started
→ Ways to track direct mail campaigns digitally
→ Integrating direct mail into the customer journey
→ Using data to personalize direct mail nurturing
→ Examples of effective political and nonprofit direct mail
Want to skip ahead? Here are key takeaways:
[06:02] The power of direct mail in building personal connections. Unlike emails or texts, receiving a physical letter or package can make someone feel special and valued. We discuss strategies for making your mail stand out and why this traditional form of communication still has a significant impact today.
[10:56] Using QR codes on mail pieces to capture opt-in data. By including these on your mail pieces, you can bridge the gap between physical mail and digital convenience. Listeners will learn how QR codes can encourage recipients to opt-in for more information, allowing you to capture valuable data and grow your contact list effectively.
[18:57] Analyzing donor data to insert timely thank you mailings. We talk about how tracking donations and responding quickly with a personalized thank you note can make donors feel appreciated and more likely to contribute again in the future.
[25:32] The importance of emotionally engaging audiences. Whether it's through storytelling or appealing to shared values, we discuss how emotionally charged content can resonate more deeply with recipients, fostering a stronger connection and increasing the likelihood of them taking action.
[36:36] Connecting with Robert Lee for direct mail consultation. For those interested in taking their direct mail campaigns to the next level, we talk about how connecting with Robert for a consultation can provide personalized advice tailored to your specific goals and needs.
Resources
Free Consultation to discuss marketing frameworks with Lesix Agency
Eight Essential Exchanges by Kevin Scott freebie when you schedule a consultation
Robert Lee
Founder, Lesix Agency
Robert is the founder of The Lesix Agency, a full marketing agency with the vision to put your company on the path to doubling your sales in 90 days. As a DigitalMarketer Certified Partner, he brings in over 15 years of marketing experience. His mission is to help business owners unlock their potential. Robert and his team are dedicated to empowering entrepreneurs by providing expert guidance, building a strong foundation, and providing them with a marketing strategy that will propel their success. Robert truly believes you deserve a marketing partner that invests energy in helping you grow your business. Learn more: lesix.com