Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum

Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time.

Whether your nonprofit is just starting out or has been in the game for years, there's always room to grow and improve. This episode is brimming with practical advice that you can apply right away. From crafting compelling pitches to nurturing donor relationships, Brandon will guide you through each step of the process. Get ready to be inspired and equipped with the knowledge you need to elevate your fundraising efforts and achieve greater impact. Don't miss out on this opportunity to transform your nonprofit's approach to corporate partnerships.

What you'll learn:

→ Why now is the perfect time for businesses to engage with nonprofits
→ How to create a corporate advisory council that drives engagement
→ Strategies for turning donors into passionate ambassadors
→ The importance of storytelling in building lasting partnerships
→ Creative ways to add value to your corporate sponsors

Want to skip ahead? Here are key takeaways:

[03:43] Businesses want to partner because their customers require it. Consumer demand is driving businesses to engage more with nonprofits, with 94% of consumers wanting to know how companies are improving their communities. Frame your conversation with this perk in mind.
[09:51] Bring businesses alongside you to deepen your connection. Creating a corporate industry council can be an effective way to engage business leaders and deepen their commitment to your cause. When they feel part of what you're doing the relationship is likely to continue longer term.
[17:10] Encourage them to create their own event that benefits you. Empowering passionate supporters to organize their own events can lead to significant fundraising success, as demonstrated by Brandon's $1.2 million event.
[24:02] Employees want to work for businesses that give back to the community. Corporate involvement in charitable causes can significantly boost employee commitment and emotional connection to the company. Get creative with them on how they can showcase and feature your relationship with their team.
[29:14] Give them more visibility. Ask major donors to create quick video testimonials about your organization's impact – it's a win-win for both parties and adds value to your marketing efforts.

Resources

Volunteer Match
Nonprofit Prophet: When Community Comes Together by Matt George

Brandon Barnum

CEO, HOA.com

While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, he increased his annual income 10X from $20K to $200K in just 18 months. Brandon has since closed over $500 million in transactions by referral and has founded multiple local and online referral platforms and networks connecting more than 5 million members in 195 countries. Learn more: https://hoa.com/how-it-works/

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