Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Digital Marketing Therapy
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...
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Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Digital Marketing Therapy
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince...
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Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan
Digital Marketing Therapy
This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship...
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Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris
Digital Marketing Therapy
Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be...
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Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson
Digital Marketing Therapy
Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help...
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Ep 290 | Start Creating Google Ads with Andrew Laws
Digital Marketing Therapy
Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the...
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BONUS: What is Do Good Better YOUniversity with Patrick Kirby
Digital Marketing Therapy
Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features...
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Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Digital Marketing Therapy
Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it...
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Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
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Ep 287 | Government Funding is More than Just Grants with Matthew Lesko
Digital Marketing Therapy
Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding...
info_outlineSearch Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online.
What you'll learn:
→ The key factors Google uses to rank websites (E-A-T and YMYL)
→ Strategies for creating high-quality, user-friendly content
→ The importance of internal and external linking
→ How to optimize blog posts for better search visibility
→ Tips for updating and repurposing existing content
Want to skip ahead? Here are key takeaways:
[03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.
[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors.
[08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness.
[10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility.
[14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch.
Resources
Rank Math SEO: https://rankmath.com/
Yoast SEO: https://yoast.com/
Ep 88 | Google Ad Grant and How to Maximize it: https://thefirstclick.net/88
Ep 271 | Turning Existing Content into Blog Posts: https://thefirstclick.net/271
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours