Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin
Release Date: 09/03/2024
Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
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Ep 287 | Government Funding is More than Just Grants with Matthew Lesko
Digital Marketing Therapy
Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding...
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Ep 286 | What Type of Leader Are You? with Alan Lazaros
Digital Marketing Therapy
In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges into a mission to help others reach their full potential. From losing his father at a young age to a near-fatal car accident that sparked a major life shift, Alan's journey is both inspiring and insightful. There are so many different types of leaders. Understanding who you are and how you work are critical to becoming the best...
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Ep 285 | How to Actually Celebrate Your Wins!
Digital Marketing Therapy
Celebration sounds good in theory, but who has time for it! There is always something else that is around the corner, another thing to add to the to-do list, another board meeting. Making time to celebrate your wins and your teams wins, sometimes feels like a waste of time. But it is so important!! Creating a plan for your celebrations, just like you do your goals, can go. along way in making sure you take time to relish in those wins. It goes such a long way to bring your team together and avoid burnout. What you'll learn: → The importance of celebrating wins, big and small → How to set...
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Ep 284 | Go for the Nos
Digital Marketing Therapy
Do you struggle with making the ask? You don't need to struggle anymore. Change your mindset and go for the nos instead of worrying about the nos. When we use data to our advantage we can set ourselves, and our team, up for success. Remove the pressure and give yourselve the power to create strategies that will help you close those deals and raise the funds you need. What you'll learn: → The importance of mindset when it comes to fundraising → How to use conversion rates and data to inform your goals and activities → Strategies for following up with donors who initially say “no” →...
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Ep 283 | Creating your Social Media Team
Digital Marketing Therapy
Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being specific, having a goal in mind, and ensuring the team feels comfortable. This episode will help you break down how to encourage your team to join in and get excited about social media. What you'll learn: → How to build a collaborative team approach to social media planning → Strategies for defining your social media goals and...
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Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits
Digital Marketing Therapy
In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business...
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Ep 281 | Collaborating with Influencers on Social Media
Digital Marketing Therapy
In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences. Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does. What you'll learn: → How to identify potential “influencers” that align...
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Ep 280 | Tools and Strategies I Use to Stay on Task
Digital Marketing Therapy
This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means...
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Ep 279 | Matching Your Website With Your Goals with Monica Pitts
Digital Marketing Therapy
A website isn't set it and forget it. Year end is a great time to ensure your website is aligned with your business goals. Guest Monica Pitts, founder of May Create Design, shares strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts. What you'll learn: → How to align your website with your organization's evolving goals → Effective nonprofit...
info_outlineIt's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's here to share her wealth of knowledge to help you maximize your efforts.
This episode gives you the step by step plan for how many emails need to be sent from Giving Tuesday through the end of the year. You'll also get the strategies to build and plan for a smooth process. Don't forget follow-up, we talk about that as well!
What you'll learn:
→ Why email is the most effective digital direct response marketing channel
→ How to start planning your year-end giving email campaigns now (even in September!)
→ Strategies for email list segmentation and personalization
→ Best practices for Giving Tuesday email campaigns
→ The importance of donor stewardship and follow-up after donations
Want to skip ahead? Here are key takeaways:
[04:23] Start to plan your year-end giving email campaigns early. Building messaging and narrative momentum is key to a successful campaign Keeping donors engaged and stewarded is crucial for repeat giving.
[08:03] Determine the right email frequency. Don't worry about over-emailing. Staying top of mind is important. Find the right balance between too many and too few emails. Understanding that testing is important and pay attention to trends over the years.
[10:40] Remember the power of email list segmentation and personalization. Optimize fundraising by making the right asks to the right people. Tweak core emails for different audience segments. You don't have to rewrite full campaigns for each segment.
[12:41] Giving Tuesday email campaigns are still helpful even with all the hoise. Craf compelling messages that go beyond just asking for a donation. Determe the right email cadence leading up to and on Giving Tuesday which includes multiple emails on that day.
[19:26] Don't forget the he importance of donor stewardship and follow-up. Closing the communications loop with donors and providing updates on impact will keep them engaged. Use personalized emails and stories to connect with donors.
Resources
EP 128 | Creating Campaigns with Stories with Vanessa Chase Lockshin
Vanessa's email cohort program
Vanessa Chase Lockshin
Consultant specializing in non-profit storytelling, fundraising and communications
Vanessa Chase Lockshin is a fundraising consultant specializing in digital fundraising and storytelling.
She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals.
Vanessa has helped clients raise millions of dollars, including helping Variety BC build an email program from the ground up that raised over $ 2 million in three years.
Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.
Learn more: http://www.thestorytellingnonprofit.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours