The Lead Machine
Discourse in Magic
Today we're unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there's so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We'll discuss how to effectively generate new leads through various methods like SEO, Google ads, and social media, tailoring these strategies to find the perfect fit for your unique market. But that's not all! Listen in as we discuss the importance of nurturing...
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The Secrets of a Master Illusionist with Reza Borchardt
Discourse in Magic
Get ready to be amazed by the world of grand illusions with our extraordinary guest, , as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like and fueled his love for the craft. Discover the secrets behind his mind-blowing performances, where large illusions transform into spellbinding stories that captivate audiences, each show bringing something new and exciting through the power of storytelling...
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Marketing vs. Sales
Discourse in Magic
Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales. Join me as I unravel the myth that appearing on big shows like or is the golden ticket to success. Instead, discover how the real breakthroughs lie in mastering sales tactics such as SEO, ads, and strategic cold emailing. This episode promises to equip you with actionable insights to effectively convert interest into bookings and sustain a thriving magic business in the digital age. Through engaging stories and real-world examples, I share how even magicians with impressive media...
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Mike Hammer's Vegas Adventure
Discourse in Magic
Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip. From his humble beginnings with a simple magic kit in Chicago to captivating audiences in the entertainment capital of the world, Mike's story is as magical as his performances. With humor and heart, he opens up about the challenges of transitioning from small gigs in restaurants and strip clubs to the bright lights of Vegas, revealing the persistence, networking, and a sprinkle of serendipity that got him there. Mike's candid reflections on the art of blending comedy with...
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3 P's of Magic Sales
Discourse in Magic
Join me in this holiday-themed episode of Discourse in Magic, where I guide you through maximizing your sales as a magician during this bustling season. I break down the three essential pillars that contribute to successful sales: pricing, promotional material, and the sales process. Learn how to strike the perfect balance in your pricing strategy, craft compelling promotional materials with testimonials and visuals, and streamline your sales process from initial inquiry to post-gig follow-ups. By focusing on these key areas, you'll be set up for a prosperous holiday season and beyond. In the...
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How to Prepare for December
Discourse in Magic
Unlock the secrets to skyrocketing your holiday bookings this year! Prepare to transform your magic business with our latest episode of Discourse in Magic, where Jonah Babins, guides you through the essential tactics to capitalize on the peak holiday season. Discover why October and early November are the golden months for gig inquiries, and learn how doubling your marketing efforts can yield incredible results. This isn’t just about working harder; it’s about working smarter to ensure a phenomenal end to 2024. In this episode, we break down actionable strategies to boost your visibility...
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The Magic Behind Campers Playing Cards
Discourse in Magic
Join us for an exciting episode of Discourse in Magic as we welcome back Ben Train to discuss the launch of our latest project, the Campers Playing Cards. We explore our motivations behind creating this unique deck, our shared love for playing cards, and our desire to contribute something special to the magic community. We also touch on the practical enhancements designed to make these cards versatile for magicians, and the joy of seeing others use and appreciate our creations. In this episode, we take you through the creative journey behind the card deck’s design. From initial...
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The Art of Blending Comedy and Magic with Bruce Gold
Discourse in Magic
Magician, comedian, and consultant joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs and failures. He talks about the gritty reality of being overworked and underpaid in the early stages of a performer's career, emphasizing how these experiences helped shape his unique style that blends magic and comedy. Transitioning from the comedy club...
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Why Not Corporate?
Discourse in Magic
Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they're often made out to be. Join host Jonah Babins as he guides you through the captivating world of alternative markets for magicians in this episode of Discourse in Magic. We'll dissect the allure of corporate events and uncover the real challenges that come with them, from their seasonal nature to the complexities of rebooking. This is an eye-opener for anyone who believes that corporate shows are the pinnacle of a magician's career. But that's not all—we'll broaden your...
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Trade Show Magic with Danny Orleans
Discourse in Magic
Unlock the secrets of trade show magic with , a master magician whose career spans from children's theater to corporate stages. You'll gain actionable insights into how Danny transitioned from performing at kids' birthday parties to captivating professional audiences at trade shows. Listen as he shares his journey, highlighting key strategies and influential mentors like r and who helped shape his career. Discover the often-overlooked opportunities in trade show magic, and learn how Danny navigated this niche market to secure and maintain high-profile bookings. From his initial break with a...
info_outlineThis week Jonah breaks down the three biggest mistakes that magicians make when they're testing our new material for their shows.
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