Ransomware Evolution
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Ransomware has changed dramatically over the years. What started as criminals locking up individual computers and demanding relatively small payments has grown into a much larger operation involving stolen data, entire networks, third-party vendors, and increasingly sophisticated ways of pressuring victims to pay. Now AI is adding another wrinkle, giving criminals new tools while also creating some unexpected problems for them. Joining me to talk about how ransomware has evolved is Allan Liska, a ransomware researcher and Field CISO at Recorded Future. Allan has more than 30 years of...
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The Counterfeit Economy
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A counterfeit handbag may leave someone disappointed. A counterfeit medication, airbag, or child’s car seat can do far more damage. Fake products now reach into nearly every part of daily life, and many of them arrive through online stores that look completely legitimate. Kari Kammel saw the danger firsthand when a pharmacist overseas offered her several versions of the same medication. Some were authentic, while others were openly described as counterfeit. That experience stayed with her. She now directs the Center for Anti-Counterfeiting and Product Protection at Michigan State University,...
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The Internet is Playing You
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A convincing lie no longer needs to look suspicious. It can appear in a familiar social media feed, come from someone who seems real, or arrive as a video that looks almost impossible to fake. By the time doubt sets in, the post may already have been shared thousands of times. Few people understand that online environment better than today’s guest. Nina Jankowicz has spent more than a decade studying what she calls the bad things that happen on the internet. She is an internationally recognized expert on disinformation and online harassment. She was also named one of Time magazine’s 100...
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The Psychology of Yes
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It is easy to say you would never fall for a scam when you are looking at the situation from the outside. In the moment, though, things can feel much less obvious. A request may sound reasonable, the person may seem trustworthy, and saying no can feel awkward enough that you go along with something you would normally question. Today’s guest studies exactly why that happens. Vanessa Bohns is the Bronstein Family Professor and Chair of Organizational Behavior at Cornell University’s ILR School. Her work focuses on social influence, compliance, and the pressure people feel to cooperate, even...
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Drink Spiking
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A drink can be out of your sight for only a moment, but that may be all it takes for someone to tamper with it. Spiking can happen in bars, restaurants, festivals, and even among people who already know and trust each other. It also goes far beyond alcohol. Drinks, food, vapes, cigarettes, and other substances can be altered without someone’s knowledge, leaving them vulnerable before they fully understand what is happening. Dawn Dines has spent more than 20 years working to change how people understand and respond to spiking. She is the founder and CEO of Stamp Out Spiking, a UK charity...
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Love, Lies and Locked Up
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What sounds like the plot of a crime thriller was Sharon Armstrong’s real life. An online romance drew her into an elaborate web of lies involving overseas contracts, invented emergencies, and several people playing carefully planned roles. By the time she arrived at an airport in Argentina with five kilograms of cocaine hidden inside her suitcase, she still believed she was carrying business documents for the man she loved. Sharon was arrested and spent more than two years in an Argentinian prison before returning home without a conviction. During that time, she had to confront the truth of...
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The Recruitment Trap
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Everybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Buy the product, follow the plan, and put in the work. The numbers behind those promises often tell a different story. Today’s guest, Stacie Bosley, has spent years studying what really happens inside MLMs. She is a professor at Hamline University in Minnesota and holds a Ph.D. in applied economics. Her research covers multi-level marketing, consumer protection, income claims, and pyramid scheme...
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Convincing Deepfakes
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A familiar voice on the phone or a recognizable face on a video call used to offer some reassurance that you knew who you were dealing with. AI has changed that. Voice cloning, face swaps, and real-time video impersonation now allow scammers to convincingly pose as executives, job candidates, romantic interests, or even family members. Understanding how these attacks work and where they may be headed is a central part of Tom Cross’s work as Head of Threat Research at GetReal Security. Tom has spent more than 30 years studying cybersecurity threats, software vulnerabilities, and the methods...
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When Trust Becomes a Trap
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Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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Scam Compounds
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When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
info_outlinePhone scams get dismissed as background noise or just annoying interruptions and unknown numbers with robotic voices we learn to ignore. But behind that noise is an industry built on psychology, automation, and staggering profitability. My guest today is Alex Quilici. He’s an engineer, entrepreneur, and the CEO of YouMail, a company focused on protecting consumers and businesses from unwanted and fraudulent calls.
Alex has spent years analyzing how robocalls and scam campaigns are designed, how they evolve, and why they continue to work despite better technology and increased awareness. What began as a voicemail platform shifted into fraud prevention after users unintentionally revealed a powerful truth that even small friction can disrupt scam operations. He shares how his own father got pulled into a tech support scam which cemented his mission to move beyond blocking calls and toward tracing and stopping scams closer to their source.
We talk about how scam calls are engineered, the tactics that trigger panic and urgency, and how criminals use data breaches, AI tools, and impersonation to sound convincing. We also explore what’s changing, including fewer random calls, more targeted attacks, rising text and messaging scams, and the difficult balance between stopping fraud and allowing legitimate calls through. Alex shares practical ways consumers and businesses can reduce risk, along with a candid look at why this problem is so persistent and where it’s likely heading next.
Show Notes:
- [2:23] Alex explains how YouMail shifted from a voicemail company into fraud prevention after noticing users using an out-of-service message to deter robocallers.
- [3:25] Discussion turns to robocall volume, with Alex estimating billions of calls per day and roughly five billion robocalls per month.
- [4:10] About half of all robocalls are unwanted, while the rest include legitimate reminders from doctors, hospitals, and financial institutions.
- [5:05] Alex notes that legitimate telemarketing still exists but is now heavily overshadowed by sketchy and scam-driven campaigns.
- [6:40] Scam calls have declined in raw volume, yet attackers are becoming more targeted and efficient.
- [7:15] Scammers increasingly pivot to texts, email, and messaging platforms where third-party blocking is harder.
- [9:27] Alex describes limited progress shutting down shady telemarketers but better success against large-scale illegal robocall operations.
- [11:05] Sense of urgency emerges as the dominant tactic, often involving fake charges, legal threats, or financial panic triggers.
- [13:10] Modern scams combine spoofed caller ID with breached personal data to create highly convincing impersonations.
- [16:27] Scammers are compared to extremely motivated marketers who rapidly adopt AI and optimization techniques.
- [17:30] The economics are startling, with scam campaigns generating enormous profits at extremely low cost per call.
- [18:44] Alex advises letting unexpected calls go to voicemail and returning calls through verified, official channels.
- [20:50] Panic-based bank account scams are highlighted as particularly dangerous because fear overrides logic.
- [23:19] Businesses are identified as vulnerable targets, especially through employees’ personal mobile phones.
- [31:52] Enforcement efforts are increasing, and Alex predicts stronger regulatory pressure over the coming year.
- [35:54] Impersonation scams tied to toll roads, DMVs, crypto, and romance schemes are flagged as growing threats.
- [38:19] A simple defensive principle is reinforced: pause, disengage, and verify independently before taking action.
- [41:44] Alex outlines YouMail’s call-screening approach, adding friction that blocks automated scam systems while allowing real callers through.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.