When Trust Becomes a Trap
Easy Prey
Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
info_outline
Scam Compounds
Easy Prey
When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
info_outline
Sports Betting
Easy Prey
Sports betting is everywhere now. It is in the commercials, on the apps, wrapped into game broadcasts, and sold as a fun way to make sports more exciting. But behind the easy sign-ups and “risk-free” offers is an industry built on odds most people do not fully understand, fine print that can cost real money, and a business model that depends on customers losing. In this episode, I talk with Danny Funt, an investigative reporter and the author of Everybody Loses: The Tumultuous Rise of American Sports Gambling. His reporting on sports betting, politics, news, and sports media has appeared...
info_outline
Google Maps Scams
Easy Prey
Most people are not thinking clearly when they need a locksmith or a plumber. They are locked out, water is leaking, something broke, and they just want somebody nearby who can fix it. So they open Google, tap one of the first businesses that comes up, and assume the listing is real. Unfortunately, that is exactly the kind of situation scammers count on. In this episode, Mike Blumenthal, co-founder and analyst at Near Media, talks about fake local business listings and the ways bad actors have learned to game Google Maps. Mike has been following this problem for years, going back to the...
info_outline
Job Recruiter Scams
Easy Prey
Job hunting is hard enough without having to stop and ask whether the recruiter in your inbox is even real. My guest today, Jay Jones, ran into that problem firsthand after being laid off in December 2023. With his daughter due to be born just weeks later, Jay began receiving messages from recruiters that looked promising at first, but quickly turned out to be fake. Jay, also known as The Profiler, decided not to ignore what was happening. He started investigating the patterns behind these scams and has since identified and helped remove thousands of fake profiles, fraudulent companies, and...
info_outline
Bail Bonds Scams
Easy Prey
Getting a call that someone you love has been arrested is scary enough. Getting that call from someone who sounds official, knows just enough to seem credible, and says you have to send money right away is exactly the kind of moment scammers are counting on. Julie Henderson is the president of the North Carolina Bail Agents Association and has spent 24 years working in the bail bond industry. She started in the field almost by accident after applying for what she thought was a legislative assistant job, and she has stayed because she cares about helping people get through one of the most...
info_outline
Confessions of a Fraudster
Easy Prey
Technology keeps changing, but many of the most effective scams still come down to something very human: trust. My guest today is Tony Sales, co-founder of We Fight Fincrime and Underworld TV. Tony has a perspective most people in fraud prevention will never have. Earlier in his life, he was involved in organized financial crime and was once described in the UK press as Britain’s greatest fraudster. After years in that world, and after serving time in prison, Tony made the decision to use what he knew to help stop the very crimes he had once been part of. Today, Tony works with...
info_outline
Personal Safety
Easy Prey
Scams and safety threats don’t always announce themselves. Sometimes they start quietly, with a moment of distraction, a strange feeling you ignore, or a situation that shifts just enough to test whether you’re paying attention. My guest today is S. Gale Bleth, a personal safety educator, certified RAD self-defense instructor, speaker, and author of Aware: A Personal Safety Playbook for Leaving the Nest. Gale brings a deep background in crime prevention and safety education, including 16 years at Cal State East Bay and 16 years as a crime prevention specialist with the Hayward Police...
info_outline
Data For Sale
Easy Prey
Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a receipt, or a loyalty account for a small discount. At the moment, it can feel harmless. But those small details can add up quickly, creating a personal profile that businesses, data brokers, scammers, and even people with bad intentions can use in ways most of us never agreed to or fully understood. My guest today is Ron Zayas, CEO of Ironwall by Incogni. Ron is an online privacy expert, speaker, and author who has helped the judiciary, law...
info_outline
Exploiting Psychology
Easy Prey
Scams are often explained as a failure of judgment, but the truth is far more human. People are not fooled because they are foolish. They are manipulated at the exact moment emotion overrides logic, whether that emotion is fear, loneliness, hope, urgency, financial stress, or the desire to believe something better is finally possible. My guest today is Dr. John Demartini, one of the world’s leading authorities on human behavior, perception, resilience, and personal development. For more than five decades, he has researched, written, and taught in the fields of human awareness and potential....
info_outlinePhone scams get dismissed as background noise or just annoying interruptions and unknown numbers with robotic voices we learn to ignore. But behind that noise is an industry built on psychology, automation, and staggering profitability. My guest today is Alex Quilici. He’s an engineer, entrepreneur, and the CEO of YouMail, a company focused on protecting consumers and businesses from unwanted and fraudulent calls.
Alex has spent years analyzing how robocalls and scam campaigns are designed, how they evolve, and why they continue to work despite better technology and increased awareness. What began as a voicemail platform shifted into fraud prevention after users unintentionally revealed a powerful truth that even small friction can disrupt scam operations. He shares how his own father got pulled into a tech support scam which cemented his mission to move beyond blocking calls and toward tracing and stopping scams closer to their source.
We talk about how scam calls are engineered, the tactics that trigger panic and urgency, and how criminals use data breaches, AI tools, and impersonation to sound convincing. We also explore what’s changing, including fewer random calls, more targeted attacks, rising text and messaging scams, and the difficult balance between stopping fraud and allowing legitimate calls through. Alex shares practical ways consumers and businesses can reduce risk, along with a candid look at why this problem is so persistent and where it’s likely heading next.
Show Notes:
- [2:23] Alex explains how YouMail shifted from a voicemail company into fraud prevention after noticing users using an out-of-service message to deter robocallers.
- [3:25] Discussion turns to robocall volume, with Alex estimating billions of calls per day and roughly five billion robocalls per month.
- [4:10] About half of all robocalls are unwanted, while the rest include legitimate reminders from doctors, hospitals, and financial institutions.
- [5:05] Alex notes that legitimate telemarketing still exists but is now heavily overshadowed by sketchy and scam-driven campaigns.
- [6:40] Scam calls have declined in raw volume, yet attackers are becoming more targeted and efficient.
- [7:15] Scammers increasingly pivot to texts, email, and messaging platforms where third-party blocking is harder.
- [9:27] Alex describes limited progress shutting down shady telemarketers but better success against large-scale illegal robocall operations.
- [11:05] Sense of urgency emerges as the dominant tactic, often involving fake charges, legal threats, or financial panic triggers.
- [13:10] Modern scams combine spoofed caller ID with breached personal data to create highly convincing impersonations.
- [16:27] Scammers are compared to extremely motivated marketers who rapidly adopt AI and optimization techniques.
- [17:30] The economics are startling, with scam campaigns generating enormous profits at extremely low cost per call.
- [18:44] Alex advises letting unexpected calls go to voicemail and returning calls through verified, official channels.
- [20:50] Panic-based bank account scams are highlighted as particularly dangerous because fear overrides logic.
- [23:19] Businesses are identified as vulnerable targets, especially through employees’ personal mobile phones.
- [31:52] Enforcement efforts are increasing, and Alex predicts stronger regulatory pressure over the coming year.
- [35:54] Impersonation scams tied to toll roads, DMVs, crypto, and romance schemes are flagged as growing threats.
- [38:19] A simple defensive principle is reinforced: pause, disengage, and verify independently before taking action.
- [41:44] Alex outlines YouMail’s call-screening approach, adding friction that blocks automated scam systems while allowing real callers through.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.