When Trust Becomes a Trap
Easy Prey
Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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Scam Compounds
Easy Prey
When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
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Sports Betting
Easy Prey
Sports betting is everywhere now. It is in the commercials, on the apps, wrapped into game broadcasts, and sold as a fun way to make sports more exciting. But behind the easy sign-ups and “risk-free” offers is an industry built on odds most people do not fully understand, fine print that can cost real money, and a business model that depends on customers losing. In this episode, I talk with Danny Funt, an investigative reporter and the author of Everybody Loses: The Tumultuous Rise of American Sports Gambling. His reporting on sports betting, politics, news, and sports media has appeared...
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Google Maps Scams
Easy Prey
Most people are not thinking clearly when they need a locksmith or a plumber. They are locked out, water is leaking, something broke, and they just want somebody nearby who can fix it. So they open Google, tap one of the first businesses that comes up, and assume the listing is real. Unfortunately, that is exactly the kind of situation scammers count on. In this episode, Mike Blumenthal, co-founder and analyst at Near Media, talks about fake local business listings and the ways bad actors have learned to game Google Maps. Mike has been following this problem for years, going back to the...
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Job Recruiter Scams
Easy Prey
Job hunting is hard enough without having to stop and ask whether the recruiter in your inbox is even real. My guest today, Jay Jones, ran into that problem firsthand after being laid off in December 2023. With his daughter due to be born just weeks later, Jay began receiving messages from recruiters that looked promising at first, but quickly turned out to be fake. Jay, also known as The Profiler, decided not to ignore what was happening. He started investigating the patterns behind these scams and has since identified and helped remove thousands of fake profiles, fraudulent companies, and...
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Bail Bonds Scams
Easy Prey
Getting a call that someone you love has been arrested is scary enough. Getting that call from someone who sounds official, knows just enough to seem credible, and says you have to send money right away is exactly the kind of moment scammers are counting on. Julie Henderson is the president of the North Carolina Bail Agents Association and has spent 24 years working in the bail bond industry. She started in the field almost by accident after applying for what she thought was a legislative assistant job, and she has stayed because she cares about helping people get through one of the most...
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Confessions of a Fraudster
Easy Prey
Technology keeps changing, but many of the most effective scams still come down to something very human: trust. My guest today is Tony Sales, co-founder of We Fight Fincrime and Underworld TV. Tony has a perspective most people in fraud prevention will never have. Earlier in his life, he was involved in organized financial crime and was once described in the UK press as Britain’s greatest fraudster. After years in that world, and after serving time in prison, Tony made the decision to use what he knew to help stop the very crimes he had once been part of. Today, Tony works with...
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Personal Safety
Easy Prey
Scams and safety threats don’t always announce themselves. Sometimes they start quietly, with a moment of distraction, a strange feeling you ignore, or a situation that shifts just enough to test whether you’re paying attention. My guest today is S. Gale Bleth, a personal safety educator, certified RAD self-defense instructor, speaker, and author of Aware: A Personal Safety Playbook for Leaving the Nest. Gale brings a deep background in crime prevention and safety education, including 16 years at Cal State East Bay and 16 years as a crime prevention specialist with the Hayward Police...
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Data For Sale
Easy Prey
Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a receipt, or a loyalty account for a small discount. At the moment, it can feel harmless. But those small details can add up quickly, creating a personal profile that businesses, data brokers, scammers, and even people with bad intentions can use in ways most of us never agreed to or fully understood. My guest today is Ron Zayas, CEO of Ironwall by Incogni. Ron is an online privacy expert, speaker, and author who has helped the judiciary, law...
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Exploiting Psychology
Easy Prey
Scams are often explained as a failure of judgment, but the truth is far more human. People are not fooled because they are foolish. They are manipulated at the exact moment emotion overrides logic, whether that emotion is fear, loneliness, hope, urgency, financial stress, or the desire to believe something better is finally possible. My guest today is Dr. John Demartini, one of the world’s leading authorities on human behavior, perception, resilience, and personal development. For more than five decades, he has researched, written, and taught in the fields of human awareness and potential....
info_outlineMost people are not thinking clearly when they need a locksmith or a plumber. They are locked out, water is leaking, something broke, and they just want somebody nearby who can fix it. So they open Google, tap one of the first businesses that comes up, and assume the listing is real. Unfortunately, that is exactly the kind of situation scammers count on.
In this episode, Mike Blumenthal, co-founder and analyst at Near Media, talks about fake local business listings and the ways bad actors have learned to game Google Maps. Mike has been following this problem for years, going back to the early days of map spam, when locksmiths were creating fake listings all over major cities. We learn how listings can look legitimate with complete addresses, phone numbers, and reviews without actually existing.
We also talk about what regular people can actually do about it. Mike explains why it helps to keep a short list of trusted local businesses before an emergency happens, and what to watch for if you do have to search online at the moment. A generic phone greeting, mismatched company names, fake-looking reviews, or an unmarked truck can all be warning signs.
Show Notes:
- [1:08] Mike Blumenthal shares how losing his family business led him into SEO, local search, and eventually years of work focused on Google Maps and local digital marketing.
- [3:47] Early Google Maps abuse showed up in a big way when locksmiths created thousands of fake listings across Manhattan to capture emergency service calls.
- [6:28] Fake listings can work especially well on mobile because Google’s local results often favor businesses that appear to be physically close to the person searching.
- [9:13] Map spam creates real harm for legitimate businesses and consumers, including in a recent plumbing case tied to millions of dollars in alleged consumer losses.
- [12:04] Consumers can protect themselves by checking more than one platform, looking for consistent branding, and being cautious when hiring emergency service providers.
- [15:22] Reports can be made to Google, the FTC, or state attorneys general, but fake listing problems are not always fixed quickly or easily.
- [18:46] The Premier Plumbing case shows how troubling the problem still is, with thousands of fake listings allegedly created despite years of known abuse in local search.
- [21:37] Real local businesses should not depend entirely on Google and need to build direct customer relationships through email, text, repeat service, and trust.
- [24:42] Small customer service details, from professional arrival to respecting someone’s home, can make a major difference in whether people trust and recommend a business.
- [28:04] Pressure-based reviews can mislead consumers, especially when customers feel pushed to leave positive feedback or mention specific employees by name.
- [31:24] Review volume alone does not prove a business is trustworthy because reviews can be fake, pressured, incentivized, or difficult to judge at a glance.
- [33:19] Stressful emergencies make people more vulnerable to scams because they are trying to solve an urgent problem quickly and may not stop to verify the business.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.