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The Most Counterintuitive Business Advice That Actually Works | 219

better. with Jerred Moon

Release Date: 06/19/2025

how I've been able to do 20+ strict pull-ups for 20 years | 244 show art how I've been able to do 20+ strict pull-ups for 20 years | 244

better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you...

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better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it’s done: Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships,...

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better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle...

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better. with Jerred Moon

Want to GROW your business? Join my newsletter where I share strategies that actually work: There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are...

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better. with Jerred Moon

In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your...

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better. with Jerred Moon

Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity,...

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better. with Jerred Moon

Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits,...

info_outline If You’re Not Motivated, Do This. | 237 show art If You’re Not Motivated, Do This. | 237

better. with Jerred Moon

Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do...

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better. with Jerred Moon

The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny...

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better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it’s done: Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you?...

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Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan.

We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid.

Here’s what I cover:

  • The mindset shift of valuing your time at zero (at first)
  • 3 unscalable activities I did to build early traction
  • How free work, SEO, and strategic relationship-building compound

🛠️ 3 Unscalable Activities That Scale Your Business:

  • 1. Work for Free (Strategically): Provide high-value services or content in exchange for testimonials or exposure. Early blog writing, free coaching for testimonials—always with a strategic purpose.
  • 2. Learn SEO: Don’t ignore search engine optimization. It compounds, it persists, and even AI tools (like ChatGPT) now reference search-indexed content. Your website and YouTube videos are your digital assets.
  • 3. Harvest Social Engagement: If someone likes your content—thank them. Build relationships. Don’t pitch right away. Just show up, be human, and offer value. Over time, it pays off massively.

⏱️ Chapters:

  • 00:00 Why “Do Things That Don’t Scale” Still Works
  • 01:50 Strategic Free Work That Led to Real Momentum
  • 05:10 Why SEO Still Matters—And Why It’s the Future
  • 08:45 The Power of YouTube, Website, and Search-Optimized Content
  • 10:40 Social Harvesting: Build Community Before Selling
  • 13:25 Playing the Long Game as a Beginner Entrepreneur

If you're overwhelmed by scale advice but just starting out, take heart. You’re in the season of sowing—not harvesting. And the way you plant matters more than you think.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

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