The #1 Tool I Used During a Down Market To Save and Scale My Business
Release Date: 11/04/2025
3 Beliefs For Adding Big Revenue This New Year
Expert Edge Podcast
What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a...
info_outline
Creating A Personal Brand That Stands The Test Of Time
Expert Edge Podcast
Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: ...
info_outline
Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
Expert Edge Podcast
Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It’s communication. In this week’s episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these “birds,” you’ll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and...
info_outline
10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
Expert Edge Podcast
In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You’ll hear: ...
info_outline
10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
Expert Edge Podcast
Most business owners move from one year to the next like they’re jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it’s this one. In this episode, Sarah and I sit down for our annual “State of the Union” conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You’ll hear: • The patterns we noticed across hundreds of...
info_outline
Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
Expert Edge Podcast
What if the entire point of building a coaching or course business wasn’t to work harder, scale faster, or stuff more clients into your calendar… …but to buy back your time and design a life you actually want to live? In this episode of the Expert Edge, Colin sits down with Justin Donald, author of The Lifestyle Investor and the guy people call the “Warren Buffett of passive income,” to talk about the uncommon path to financial freedom as a coach or entrepreneur. Justin breaks down how he went from grinding nonstop to creating a portfolio of simple, low-risk investments that allowed...
info_outline
When Your Mess Becomes Your Market: Turning Neurodivergence into a Superpower w/ Emily Hamblin
Expert Edge Podcast
What if the very things you think disqualify you from success - the overwhelm, the distraction, the sensitivity, the “I swear I’m smart but my brain won’t sit still” moments are actually signs of a brilliant, high-capacity entrepreneurial mind? In this powerful and refreshingly honest episode, I sit down with Emily Hamblin - certified/experienced teacher, trauma-informed coach, and expert at helping “neuro-spicy” entrepreneurs understand how their minds really work. This is not your typical mindset conversation. It’s raw, grounding, empowering and will help you finally make...
info_outline
The Truth Behind Selling From Stage: What It Really Takes
Expert Edge Podcast
Everyone talks about “selling from stage” like it’s some mysterious superpower… But the truth is, it’s not about being the loudest or flashiest speaker-it’s about connection. In this episode, Colin pulls back the curtain on what it really takes to convert from stage (or webinar) without feeling pushy, salesy, or scripted. He shares his hard-earned lessons from hundreds of live and virtual presentations - including what most coaches and course creators get wrong, and how to fix it fast. You’ll learn: Why your slides aren’t selling (and what actually does) The 3 levels of...
info_outline
The #1 Tool I Used During a Down Market To Save and Scale My Business
Expert Edge Podcast
When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it. In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You’ll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches. You’ll learn: Why speaking is the fastest path to trust and sales (especially in tough markets) The 3 shifts that turn your...
info_outline
NEW BOOK RELEASE: The Behind-The-Scenes On How To Write A Book On Your Expertise
Expert Edge Podcast
Writing a book isn’t about having perfect grammar or a fancy publisher, it’s about having a message worth sharing. In this episode, I pull back the curtain on what it really takes to turn your expertise into a published book. From the three failed attempts I made before finishing One Presentation Away, to the accountability and structure that finally made it happen. You’ll get the behind-the-scenes look at the messy, meaningful process of bringing a book to life. You’ll learn: Why accountability (not inspiration) is the key to finishing what you start. How to turn years of...
info_outlineWhen the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it.
In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You’ll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches.
You’ll learn:
-
Why speaking is the fastest path to trust and sales (especially in tough markets)
-
The 3 shifts that turn your presentation from informative to irresistible
-
How to leverage one talk across stages, webinars, and events for predictable growth
If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how.
Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 colinboyd.co/class
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode293
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/