209. New Year, New Intentions – Finding Your Family’s Focus for 2025
Family Brand: Take Back Your Family
Release Date: 01/24/2025
Family Brand: Take Back Your Family
Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind...
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Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this...
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Hey Family Brand—it’s Melissa here! I’m so excited to share this conversation with someone I’ve admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I’ve wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home. In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But...
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Hey Family Brand! It’s Melissa here, and this week I’m sharing something I’ve been thinking about a lot—how summer gives us a unique opportunity to pause, reflect, and upgrade our family culture. Whether your kids are home more, you're traveling, or you’re just trying to juggle a different routine, summer naturally gives us space to reevaluate what’s working… and what’s not. In this episode, I walk you through a few changes we’re making as a family this season. They’re small on the surface—things like setting limits on video games, resetting kitchen expectations, and...
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Hey Family Brand! It’s Melissa and Chris here, and today we’re diving into a topic we’ve never tackled before on the podcast—how families can use AI to live more intentionally. We’re not tech experts, but we’ve had some surprising (and honestly life-changing) experiences with tools like ChatGPT, and we think it’s time to pull back the curtain and share how we’re using AI in our everyday family life. This isn’t a conversation about robots taking over. It’s about how smart technology can save you time, help you communicate better, and create more space for connection—all...
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Hey Family Brand—it’s Melissa here, and this episode is just for the girls. Inspired by that old Martina McBride song (yes, I looked it up—2003!), I wanted to sit down and have a really honest chat about womanhood. From postpartum recovery to hormones, breast implants, Hashimoto’s, perimenopause, and trying to figure out what wellness even means in your 40s—this is the episode I wish I had heard years ago. And honestly? I hope it’s one Ivy listens to one day when she’s grown. Because we don’t talk about this stuff enough. I take you all the way back to my post-baby...
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Hey Family Brand! It’s Chris and Melissa here, and today we are joined by one of our dear friends and someone who constantly inspires us—Dr. Sean Cook. Sean is a husband, a father of four, a dentist, and a proud Family Brand graduate. In this episode, we’re flipping the script on what it means to be “successful.” Instead of talking about the typical nine-to-five hustle, Sean shares what it looks like to master the five-to-nine—the hours after work that can so easily slip away from us but hold the most potential for connection, growth, and joy. Sean opens up about the moment that...
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Hey Family Brand! It’s Chris and Melissa here, and this week we’re talking all about summer plans and how to create meaningful, memorable family vacations. If you're anything like us, summer can sneak up quickly, and planning can feel overwhelming. But what if the best family trips aren’t the most expensive or extravagant ones? What if they’re the simple, unstructured ones where everyone just gets to be together? Today, we’re sharing one of our favorite family exercises for figuring out what really matters when it comes to travel—and how it might just change the way you vacation. A...
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Hey Family Brand! It’s Melissa, and I’m so honored to introduce you to my guest today, Dee Taggart. After getting to know Dee at one of our recent couples retreats, I knew she had a story that needed to be shared with our community. Dee is the founder of Her Xpansion, a space where women can grow in confidence, connection, and self-leadership. She’s a mom, coach, spiritual mentor, and all-around powerhouse. This conversation is full of heart, hope, and honest truth—and I think every woman will hear something in Dee’s story that resonates with her own. Dee opens up about her...
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Hey Family Brand! It’s Melissa here, and today I’m thrilled to introduce you to someone whose work is all about personal mastery and lasting transformation—Joey Klein. Joey is a transformation expert, author, and founder of Inner Matrix Systems. He’s helped over 84,000 people across the globe—from Fortune 500 executives to everyday families—create real results by mastering their emotions, nervous system, and mindset. In this episode, Joey and I go deep on why the inner game matters most, how to change your reality from the inside out, and what it really takes to live the life you...
info_outlineHey Family Brand! It’s Chris and Melissa here, and we’re coming to you from our brand-new house, fresh into 2025! This episode feels extra special because it’s the first one we’re recording in our new home, and we’re sharing how our family has been setting the tone for the new year. Whether you’re someone who loves creating goals and vision boards or you’ve been feeling overwhelmed, this episode will inspire you to pause, reflect, and bring intentionality into your family’s new year.
We’re diving into our favorite end-of-year traditions, like reflecting on what went well in 2024 and what we want to improve for 2025. Chris shares how our family fills out reflection worksheets individually before coming together to talk about what we want to focus on as a group. It’s been such a powerful practice for us to not only grow as individuals but also strengthen our family culture.
One of the big highlights of this year’s reflection process was choosing our family word for 2025: Peace. We explain how we arrived at that theme by gathering input from our kids and reflecting on the areas where we felt the most opportunity for growth—creating more order in our home, being kinder to one another, and fostering a calm, joyful environment. We even share how our kids come up with fun actions to reinforce our family values each day, making the process memorable and engaging.
We also talk about our personal words for the year. Melissa’s word, Maker, is all about being intentional in every area of life—from homemaking to fun-making. Chris’s word, Fearless, challenges him to lean into fear and use it as a guide to pursue growth. These words help us approach the year with clarity and focus, and they’re a constant reminder of what matters most.
Lastly, we touch on the importance of sustaining these intentions beyond the initial excitement of the new year. From creating visual cues like phone backgrounds to saying our family values together every morning, we share practical tips to keep your family’s goals front and center. And don’t worry—it’s not about perfection. It’s about progress, connection, and moving forward together.
Let us know your family’s word or theme for 2025—we’d love to hear how you’re starting the year with intention. You can grab our free reflection guide and start creating your best year yet at familybrand.com/best. Cheers to a fresh start!
LINKS:
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Episode Minute By Minute:
- 0:00 – Kicking off 2025 in our new home
- 3:00 – Reflecting on the past year and planning for the next
- 7:30 – How we chose our family word for 2025: Peace
- 12:00 – Melissa and Chris’s personal words and how they shape the year
- 17:00 – Simple ways to stay intentional all year long
- 20:00 – How to create a meaningful start to the year for your family