229. Be Your Family’s Chief Reminding Officer
Family Brand: Take Back Your Family
Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind...
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228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance
Family Brand: Take Back Your Family
Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this...
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227. What a $2.5B Exit Taught Me About Family and Leadership with Alex Bean
Family Brand: Take Back Your Family
Hey Family Brand—it’s Melissa here! I’m so excited to share this conversation with someone I’ve admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I’ve wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home. In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But...
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226. Family Culture Upgrades for Summer: Simple Changes That Make a Big Impact
Family Brand: Take Back Your Family
Hey Family Brand! It’s Melissa here, and this week I’m sharing something I’ve been thinking about a lot—how summer gives us a unique opportunity to pause, reflect, and upgrade our family culture. Whether your kids are home more, you're traveling, or you’re just trying to juggle a different routine, summer naturally gives us space to reevaluate what’s working… and what’s not. In this episode, I walk you through a few changes we’re making as a family this season. They’re small on the surface—things like setting limits on video games, resetting kitchen expectations, and...
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225. Can using AI make You a More Intentional Family?!
Family Brand: Take Back Your Family
Hey Family Brand! It’s Melissa and Chris here, and today we’re diving into a topic we’ve never tackled before on the podcast—how families can use AI to live more intentionally. We’re not tech experts, but we’ve had some surprising (and honestly life-changing) experiences with tools like ChatGPT, and we think it’s time to pull back the curtain and share how we’re using AI in our everyday family life. This isn’t a conversation about robots taking over. It’s about how smart technology can save you time, help you communicate better, and create more space for connection—all...
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224. This One's For the Girls!
Family Brand: Take Back Your Family
Hey Family Brand—it’s Melissa here, and this episode is just for the girls. Inspired by that old Martina McBride song (yes, I looked it up—2003!), I wanted to sit down and have a really honest chat about womanhood. From postpartum recovery to hormones, breast implants, Hashimoto’s, perimenopause, and trying to figure out what wellness even means in your 40s—this is the episode I wish I had heard years ago. And honestly? I hope it’s one Ivy listens to one day when she’s grown. Because we don’t talk about this stuff enough. I take you all the way back to my post-baby...
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223. Mastering the 9-5 with Sean Cook
Family Brand: Take Back Your Family
Hey Family Brand! It’s Chris and Melissa here, and today we are joined by one of our dear friends and someone who constantly inspires us—Dr. Sean Cook. Sean is a husband, a father of four, a dentist, and a proud Family Brand graduate. In this episode, we’re flipping the script on what it means to be “successful.” Instead of talking about the typical nine-to-five hustle, Sean shares what it looks like to master the five-to-nine—the hours after work that can so easily slip away from us but hold the most potential for connection, growth, and joy. Sean opens up about the moment that...
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222. The Secret to Memorable Family Vacations
Family Brand: Take Back Your Family
Hey Family Brand! It’s Chris and Melissa here, and this week we’re talking all about summer plans and how to create meaningful, memorable family vacations. If you're anything like us, summer can sneak up quickly, and planning can feel overwhelming. But what if the best family trips aren’t the most expensive or extravagant ones? What if they’re the simple, unstructured ones where everyone just gets to be together? Today, we’re sharing one of our favorite family exercises for figuring out what really matters when it comes to travel—and how it might just change the way you vacation. A...
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221. From Surviving to Leading – How Dee Taggart Found Her Voice and Helps Other Women Do the Same
Family Brand: Take Back Your Family
Hey Family Brand! It’s Melissa, and I’m so honored to introduce you to my guest today, Dee Taggart. After getting to know Dee at one of our recent couples retreats, I knew she had a story that needed to be shared with our community. Dee is the founder of Her Xpansion, a space where women can grow in confidence, connection, and self-leadership. She’s a mom, coach, spiritual mentor, and all-around powerhouse. This conversation is full of heart, hope, and honest truth—and I think every woman will hear something in Dee’s story that resonates with her own. Dee opens up about her...
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220. How to Transform Your Inner World with Joey Klein
Family Brand: Take Back Your Family
Hey Family Brand! It’s Melissa here, and today I’m thrilled to introduce you to someone whose work is all about personal mastery and lasting transformation—Joey Klein. Joey is a transformation expert, author, and founder of Inner Matrix Systems. He’s helped over 84,000 people across the globe—from Fortune 500 executives to everyday families—create real results by mastering their emotions, nervous system, and mindset. In this episode, Joey and I go deep on why the inner game matters most, how to change your reality from the inside out, and what it really takes to live the life you...
info_outlineHey Family Brand! It’s Chris and Melissa here, and today we’re diving into a topic that has been a theme in our home and our conversations lately—what it means to become undeniable. Whether it’s in parenting, business, sports, or life in general, how do we show up in a way that makes our contributions impossible to ignore? We’re sharing personal stories, including how our son took on this mindset in his journey as an athlete, and how you can apply this principle in your own life.
Melissa kicks off the conversation by reflecting on her recent speaking experience. Even though she’s spoken on Zoom and hosted this podcast for years, standing on stage in front of a live audience pushed her in new ways. She found herself replaying every detail, second-guessing her delivery, and realizing how easy it is to be unnecessarily hard on ourselves when we step outside our comfort zones. The lesson? Growth happens when we embrace discomfort and keep showing up, even when we don’t have it all figured out yet.
Chris shares a powerful conversation he had with an entrepreneur who was hesitating to take action in his business, waiting until he was "sure it would work." But here’s the reality—you don’t get certainty before taking the leap. You take the leap, and then you figure it out. This same idea applies in our families, our careers, and every area of life. If we wait until we feel completely ready, we’ll stay stuck.
The inspiration for today’s episode comes from our son, Tanner, and the journey he’s been on with sports. Last year, he chose the word “undeniable” as his theme. At first, it seemed like just a word on a vision board, scribbled in a barely legible font. But over time, he fully embodied that word. He showed up differently in his training, his mindset, and his approach to challenges. Instead of hoping to earn playing time, he worked in a way that made it impossible for coaches to overlook him. He became undeniable.
We wrap up with three powerful questions inspired by world-renowned sports psychologist Bill Beswick, questions that can help you in any area of life:
- What do you want?
- How bad do you want it?
- What are you willing to suffer for to get it?
These questions push us to get clear on our goals, commit to them fully, and recognize that struggle is part of the process. Whether in sports, business, marriage, or personal growth, the key is to put in the work and trust that your undeniable efforts will lead to undeniable results.
LINKS:
All Links Family Brand!
Episode Minute By Minute:
- 0:00 – Why we’re talking about becoming undeniable
- 2:00 – Melissa’s experience stepping outside her comfort zone
- 6:00 – Why waiting to "be ready" will keep you stuck
- 10:00 – How our son embodied the undeniable mindset
- 14:00 – The three questions that help you level up
- 18:00 – Applying the concept of undeniable to family, work, and personal growth
- 22:00 – Final thoughts: What’s calling you to become undeniable?
What’s one area of your life where you can commit to showing up so fully that your contribution can’t be ignored? We’d love to hear your thoughts—send us a message or share your story with us!