The Truth About Digital Ads: What Google & Meta Aren’t Telling You by Jeff Greenfield
Release Date: 10/20/2025
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S6:E9 Pattern Discussed: Borrowed credibility, unearned trust. A founder attaches themselves to a “known” brand, platform, or business model and assumes it will carry visibility and trust, but the local operator work that actually earns belief (standards, reputation, community proof, consistency) still has to happen. How it keeps good businesses unseen, untrusted, underpaid, or underperforming: it creates a quiet mismatch between what the audience expects and what they experience, so people hesitate, churn, or never refer. Why it shows up across many businesses: I hear this across...
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S5:E40 If people don’t trust you, they won’t buy from you. If they don’t remember you, they won’t find you again. In this episode of Small Biz Stories, Robert Kennedy III breaks down how storytelling, video, and authentic communication help small businesses move from invisible to influential. 👤Guest: Robert Kennedy III CEO, Kinetic Communications Storytelling, video, and communication strategist ⚠️Core Problems Discussed Business owners relying on data instead of connection Fear of visibility and vulnerability on camera Confusing “stage” with “stadium” ...
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In this eye-opening episode of Small Biz Stories, Dr. LL sits down with Jeff Greenfield, serial entrepreneur and CEO of Provalytics, to unpack why most small business owners are tracking the wrong marketing metrics - and what to do instead. With decades of experience in attribution modeling, Jeff reveals why clicks lie, cookies are crumbling, and why you’re probably misjudging your Meta ads.
If you've ever wondered why your Google Ads "work" but your Meta ones "don’t," this episode will blow your mind. And flip your funnel.
Whether you're spending $500 or $5M a month, Jeff explains how to:
✴️Follow the money trail beyond misleading dashboards
✴️Measure the halo effect of ad impressions across platforms
✴️Build your own DIY analytics dashboard (no expensive tools required)
✴️This one’s a must-listen for anyone struggling to make their ads pay off.
⏱️ Timestamp Highlights
[5:01] – “I’m really good at taking an idea and bringing it to market.” → Jeff shares how his entrepreneurial brain works—and why chaos excites him.
[10:01] – “Most entrepreneurs gloss over the data—until it’s too late.” → The ADHD struggle is real. Learn how to ground your optimism in reality.
[14:00] – “Your Google Ads didn’t win the sale. Your Meta ad planted the seed.” → A masterclass on attribution and what your analytics dashboard won’t tell you.
[25:00] – “Most people optimize for clicks. But impressions are what drive sales.” → The biggest DIY marketing tip for budget-conscious entrepreneurs.
[27:00] – “Stop tracking only clicks. Track attention.” → Jeff walks through exactly what to change in your ad tracking Google Sheet.
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