UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You
Release Date: 11/03/2025
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UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You
Small Business Stories
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The Truth About Digital Ads: What Google & Meta Aren’t Telling You by Jeff Greenfield
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Google Ads That Actually Work: John Horn Shares Advertising Strategies for Small Businesses to Grow
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From CPA to Partner: Emil Abedian on Scaling Law Firms, Niching Down, and Finding Work-Life Balance
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S5:325 In this episode of Small Business Stories, host Dr. LL sits down with Emil Abedian, CEO of Council CPAs and newly minted author of Council to Council. Emil shares candid lessons from 15+ years in entrepreneurship, scaling from a solo CPA to a trusted partner for law firms nationwide. 🚨 Most entrepreneurs make this $100,000 mistake. They treat their business like a job instead of an investment. My guest on Small Business Stories, Emil Abedian, learned this lesson the hard way — grinding through 80-hour weeks, doing everything for everyone, and nearly burning out. Then he made the...
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Mastering the Mindset Game: Sofia Rozhko on Leading with Purpose & Power
Small Business Stories
S5:E24 In this soul-shifting episode of Small Biz Stories, host Dr. LL sits down with Sofia Rozhko, a powerhouse mindset and visibility coach who helps high-achieving women and visionary entrepreneurs show up as their most authentic selves. With roots in Ukraine and a global impact, Sofia reveals the inner transformation needed to unlock business success from rewriting your self-worth to crafting an aligned personal brand. She shares how she turned years of survival into a thriving practice, and why your energy and mindset (not your tactics) determine your outcomes. If you’ve ever felt...
info_outlineS5:E30
Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WHERE U? [https://whereu.com.au/], who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds.
From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it “Chadvertising” no fancy funnels, no endless A/B tests, just basic things done well.
If you’ve ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn’t, and how to build a lean, effective ad strategy that you control.
🕒 Timestamp Highlights
[3:30] – “Understanding your customer trumps any dorky nerd marketing you can do on the internet.” → Brandon explains why small business owners—not agencies—should run their own marketing.
[6:45] – “You don’t need seven ad sets and 15 creatives; you need one ad done well.” → His “Chadvertising” approach simplifies ad success.
[8:02] – “If someone guarantees you results, run.” → Why most agency promises are red flags and how to spot the fakes.
[10:09] – “In a skeptical world, the truth sells. I literally run ads about my 4/10 reviews.” → How honesty and vulnerability outperform “perfect” marketing.
[32:00] – “Clicks from the right person. Landing pages that convert. Conversations that close.” → Brandon’s 3C formula that drives real results for small businesses.
#smallbusiness #marketing #advertising #ads #entrepreneur