QFF: Unlock recruitment secrets with Troy Trewin — learn how to attract A-players, master cultural fit, boost retention, and build unstoppable teams that drive growth and lasting success for your small business. (Episode 718 - Troy Trewin on Recruitment
Release Date: 09/04/2025
Grow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews...
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n this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of Casey joins Troy to share his journey from a law career he found unfulfilling to building a thriving business helping lawyers transition into new careers. Starting with blogging in 2010, Casey turned his personal story into a coaching business, later scaling it with online courses. He and his business partner now run a lean, lifestyle-driven company with five team members, generating around half a million USD annually. Casey reflects on the importance of discipline, alignment, and emotional...
info_outlineGrow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews...
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In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , former President and CEO of , shares his 25-year journey leading one of America’s most iconic optical brands. He talks about growing the company from 100 to 130 locations and over $130 million in annual revenue, adapting to major industry disruptions, and mentoring the next generation of optometrists. John also dives into lessons on leadership, faith over fear, and the power of listening to customers. His story is a masterclass in resilience, innovation, and building purpose-driven growth in a changing...
info_outlineGrow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews...
info_outlineGrow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of ., shares his journey from working in community services to building a $500K lifestyle business. Starting as a side hustle in 2018, he grew the company through smart systems, clear SOPs, and delegation. By hiring a virtual assistant and automating operations, John reduced his workload to just two hours a week. After selling half the business, he now focuses on expanding the model across Australia. His story is a powerful example of how vision, structure, and marketing mastery can turn a small local...
info_outlineGrow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews...
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In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy’s story is a great example of resilience, innovation, and the power of...
info_outlineGrow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews...
info_outlineGrow A Small Business Podcast
In this episode of Grow a Small Business, host Troy Trewin interviews , founder of , shares his inspiring 28-year journey from sending flowers to loved ones in Russia to leading an $11M global gifting company with 120+ team members. He talks about building a business rooted in patience, perseverance, and people-first values. Dmitriy discusses how focusing on customer experience and team culture fueled long-term success. He also explains the role of SEO and AI in modern marketing and why brand trust matters more than ever. From overcoming fraud challenges to achieving a 64% Net Promoter Score,...
info_outlineQFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Amanda Jones speaks with Troy Trewin, Founder of Grow a Small Business, shares powerful recruitment strategies to help business owners hire A-players and build high-performing teams. He discusses mastering cultural fit, improving retention, and creating a smooth onboarding process. Troy highlights common hiring mistakes and how to avoid costly mis-hires. With practical tips and real-life success stories, he shows how smart recruitment drives growth. Tune in to learn how to transform your hiring approach for long-term success.
Key Takeaways for Small Business Owners:
Recruitment Is the Most Important Role of a Manager: Troy emphasizes that people are a small business's greatest asset, and hiring the right team members is critical to long-term growth and success.
Always Be Building Your Bench: Small business owners should constantly network and connect with potential A-players before roles open up, ensuring top talent is ready when needed.
Treat Job Ads as Marketing Tools: A job ad should reflect your company’s culture and values, attracting candidates by showcasing what makes your business an exciting place to work.
Focus on Cultural Fit and Behavioral Questions: Hiring isn’t just about skills — behavioral interview questions and cultural alignment help identify candidates who will thrive in your team.
Invest Time in a Structured Recruitment Process: Rushing hiring decisions often leads to costly mis-hires. Troy shares how taking extra time upfront saves time, money, and frustration later.
Retention Starts with Onboarding and Management: A dedicated 90-day onboarding plan and consistent one-on-one management are key to retaining top talent and keeping your team engaged.
One action small business owners can take:
According to Troy Trewin, one action small business owners can take is to create a structured 90-day onboarding plan for every new hire. This simple yet powerful step builds trust, sets clear expectations, improves retention, and helps team members quickly become productive and engaged.
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Quotable quotes from our special Grow A Small Business podcast guest:
Hiring A-players is the single most powerful move a small business can make for long-term growth – Troy Trewin
Retention starts on day one with a strong onboarding experience – Troy Trewin
Your people are your greatest asset, and recruitment is your greatest responsibility – Troy Trewin