Founder of The Body School, shares her decade-long journey building a global wellness business. Discover how she bootstrapped her way to 10,000+ clients by putting community and values first, even through a pandemic. (Episode 723 - Sofia Rozhko)

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sofia Rozhko, founder of The Body School, shares her 10-year journey of growing from a solo nutritionist to building a global wellness business serving over 10,000 clients across 32 markets. She credits her success to a values-driven team, a strong focus on product quality, and fostering community support. By pivoting online before COVID, Sofia positioned her business for explosive growth during the pandemic. Her story highlights resilience, innovation, and the importance of staying true to one’s values. This episode is packed with lessons on building sustainable success in the wellness industry.

Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.

Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   According to Sofia Rozhko the hardest thing in growing a small business is being consistent every single day, even when you don’t see immediate results. She emphasized focusing on the next step rather than getting overwhelmed by looking too far ahead.
   
   

2. What's your favorite business book that has helped you the most?
   
   Sofia Rozhko shared that her favorite business book which has helped her the most is “Rework” by the founders of 37signals (Basecamp), as it changed her perspective and showed her that running a small, flexible business can be just as successful as scaling big.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Sofia Rozhko shared that she mostly listens to podcasts about nutrition and science, and one of her favorites is the Huberman Lab Podcast. She admires not only the scientific insights but also how Andrew Huberman has built his podcast into a strong business, which she sees as an inspiring entrepreneurial model.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Sofia Rozhko shared that she would recommend using any tool that helps organize tasks and bring clarity, whether it’s a simple calendar, notes app, or a task management system, because without structure, running a business can quickly feel chaotic.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Sofia Rozhko shared that the advice she would give herself on day one of starting out in business is to not be afraid of being judged by others, especially by close family and friends. She explained that people may doubt or criticize not because they’re bad, but because they fear change in the relationship when you grow. Her lesson is: don’t listen to those without expertise in your field, even if you love them as people.

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Quotable quotes from our special Grow A Small Business podcast guest:

Consistency in small steps matters more than chasing big leaps – Sofia Rozhko

Hire people who align with your values, not just their skills – Sofia Rozhko

Don’t let the fear of being judged stop you from building your dream – Sofia Rozhko

 

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