QFF: Unlocking Small Business Growth and Profitability with Fractional CFO Expertise – A Conversation with Carla Titus, Founder & CEO of Wealth & Worth Within, on How Knowing Your Numbers Can Transform Financial Success. (Episode 724 - Carla Titus)
Release Date: 09/18/2025
Rosy McEvedy of Ivy League Drips shares how she grew a $5K idea into 200+ licenses across Australia, achieving 125% growth in 3 years while building a passion-driven health brand, strong culture, and loyal team. (Episode 726 - Rosy McEvedy)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast host Troy Trewin interviews , founder of , shares her journey of turning a $5K savings into a fast-growing health business with over 200 licenses across Australia. She reveals how her passion for health, combined with grit and discipline, fueled 125% growth in just three years. Rosy discusses the challenges of hiring the right team, managing taxes, and learning the financial side of business while staying true to her vision. She also emphasizes the importance of consumer understanding, nurturing workplace culture, and trusting intuition. Her...
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Co-founder of Four Pillars Gin, shares how he turned a bold idea into a global brand, selling over 6M bottles and growing to 150 team members before a $100M exit, with insights on branding, leadership, and unstoppable growth. (Episode 725 - Stu Gregor)
Grow A Small Business Podcast
In this episode of Grow a Small Business, host Troy Trewin interviews , co-founder of , shares his journey of growing a bold idea into a global gin brand. Starting in 2013, he scaled the business to 150 team members, sold over 6M bottles worldwide, and achieved a $100M exit. Stu dives into the challenges of competing with global giants, the power of storytelling in marketing, and building a strong company culture. He also reflects on navigating crises like COVID-19 and the lessons learned along the way. This episode is packed with insights on branding, leadership, and sustainable growth. Why...
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QFF: Unlocking Small Business Growth and Profitability with Fractional CFO Expertise – A Conversation with Carla Titus, Founder & CEO of Wealth & Worth Within, on How Knowing Your Numbers Can Transform Financial Success. (Episode 724 - Carla Titus)
Grow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with...
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Founder of The Body School, shares her decade-long journey building a global wellness business. Discover how she bootstrapped her way to 10,000+ clients by putting community and values first, even through a pandemic. (Episode 723 - Sofia Rozhko)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , shares her 10-year journey of growing from a solo nutritionist to building a global wellness business serving over 10,000 clients across 32 markets. She credits her success to a values-driven team, a strong focus on product quality, and fostering community support. By pivoting online before COVID, Sofia positioned her business for explosive growth during the pandemic. Her story highlights resilience, innovation, and the importance of staying true to one’s values. This episode is packed with...
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Justin Snyder of Forest Superfoods reveals how he grew a global health brand from just $250 to 350,000+ orders with 25% yearly growth, a passionate team of 10, and a mission-driven journey of business success and impact. (Episode 722 - Justin Snyder)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast host Troy Trewin interviews , founder of , who turned a $250 idea into a global health brand. He shares how his passion for nutrition and persistence led to 350,000+ orders and 25% annual growth. Justin opens up about the early struggles, the lessons learned in e-commerce, and how building a small but dedicated team of 10 fueled his success. He discusses the importance of customer trust, product quality, and word-of-mouth growth in scaling a business. Listeners will gain powerful insights into resilience, sales focus, and creating long-term...
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QFF: Unlock purpose-driven growth with Anita Dahlenburg, Founder of B-spoke Co! Discover how B Corp certification helps businesses boost profits, attract talent, and make a real impact on people & planet. (Episode 721 - Anita Dahlenburg)
Grow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones speaks with...
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Founder of Crowds Now, went from restaurants and a chocolate franchise to creating an app with 500K+ users that disrupts influencer marketing by paying everyday people to be brand ambassadors and empower communities. (Episode 720 - Adriana Brusi)
Grow A Small Business Podcast
In this episode of Grow a Small Business, host Troy Trewin interviews , founder of , takes us through her entrepreneurial journey from restaurants and a chocolate franchise to creating an innovative app with over 500K users. Crowds Now empowers everyday people to earn as brand ambassadors, redefining influencer marketing while helping businesses grow and communities thrive. In this episode, Adriana shares her insights on resilience, scaling ventures, and building lasting impact through innovation and people-first leadership. Why would you wait any longer to start living the lifestyle you...
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Nathan Baws of Numberfied shares his journey from launching 15 businesses to scaling a global team of 80 across 5 countries, turning failures into Shark Tank success, and driving 100% growth with creative business strategies. (Episode 719 - Nathan Baws)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder of , joins the Grow a Small Business podcast to share his incredible journey from launching his first “business” at age six to building 15 diverse ventures across industries. He opens up about scaling his catering company after Shark Tank success and transforming failures into seven-figure wins. Nathan explains how Number Five grew from one VA to a global team of 80 across five countries, providing affordable growth solutions for small businesses. He dives deep into the power of mindset, creative...
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QFF: Unlock recruitment secrets with Troy Trewin — learn how to attract A-players, master cultural fit, boost retention, and build unstoppable teams that drive growth and lasting success for your small business. (Episode 718 - Troy Trewin on Recruitment
Grow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones speaks with...
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From Divorce & Health Struggles to Building a 12 Person Bookkeeping Firm, Sharon Francisco Reinvents Herself as a Global Coach – Helping Bookkeepers Win Clients, Gain Confidence & Create True Financial Freedom. (Episode 717 - Sharon Francisco)
Grow A Small Business Podcast
In this episode of Grow a Small Business, host Troy Trewin interviews , founder of , shares her inspiring journey from joining her sister-in-law’s small bookkeeping business in 2013 and scaling it to a 12-person team within six years, to launching her own coaching business in 2019. Despite facing a divorce after 26 years of marriage and battling serious health issues, Sharon transformed her challenges into strength, now coaching bookkeepers and accountants worldwide. She emphasizes confidence, financial freedom for women, and the importance of building habits like a default diary. Sharon...
info_outlineQFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Rob Cameron speaks with Carla Titus, Founder & CEO of Wealth & Worth Within, to explore the power of fractional CFO services for growing businesses. Carla explains how small business owners can access big-company financial strategies without the high cost of a full-time CFO, helping them boost revenue, improve profitability, and manage cash flow more effectively. She shares common challenges entrepreneurs face, such as lack of financial planning, unclear margins, and struggles with scaling, while offering practical solutions to overcome them. Carla also highlights the importance of knowing your numbers, setting financial goals, and aligning operations with finance for sustainable growth. Listeners will learn how fractional CFOs can support funding efforts, clean up financials, and prepare businesses for future exits. This insightful conversation provides actionable advice for business owners ready to strengthen their financial foundation and drive long-term success.
Key Takeaways for Small Business Owners:
Think Big Without the Big Cost – A fractional CFO gives you Fortune 500-level financial strategy tailored for your small business.
Plan or Pay the Price – Without clear goals, budgets, and projections, growth becomes chaos instead of strategy.
Cash Flow is King – Revenue doesn’t matter if money isn’t in the bank; know where your margins leak.
Clean Books = Growth Fuel – Investors and lenders say “yes” to businesses with accurate, transparent financials.
Profit Drives Valuation – The more profitable you are, the higher your exit potential and business worth.
Pay Yourself First – Don’t just build your business; build your personal wealth and secure your financial future.
One action small business owners can take:
According to Carla Titus, one action small business owners can take is to build a clear 12-month financial forecast – mapping revenue, expenses, and profit goals—to gain clarity, avoid surprises, and make data-driven decisions for growth.
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Quotable quotes from our special Grow A Small Business podcast guest:
If you don’t know your numbers, you can’t truly know your business – Carla Titus
Pay yourself, build wealth, and don’t wait for the exit to enjoy your success – Carla Titus
A clear financial plan turns chaos into confidence – Carla Titus