Rosy McEvedy of Ivy League Drips shares how she grew a $5K idea into 200+ licenses across Australia, achieving 125% growth in 3 years while building a passion-driven health brand, strong culture, and loyal team. (Episode 726 - Rosy McEvedy)

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Rosy McEvedy, founder of Ivy League Drips, shares her journey of turning a $5K savings into a fast-growing health business with over 200 licenses across Australia. She reveals how her passion for health, combined with grit and discipline, fueled 125% growth in just three years. Rosy discusses the challenges of hiring the right team, managing taxes, and learning the financial side of business while staying true to her vision. She also emphasizes the importance of consumer understanding, nurturing workplace culture, and trusting intuition. Her story is a powerful example of building success from scratch with resilience and purpose.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

 

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   Rosy McEvedy shares that the hardest thing in growing a small business is maintaining consistency while wearing multiple hats—balancing sales, marketing, finances, and customer service all at once. It’s challenging to stay focused on growth while handling daily operational fires.
   
   

2. What's your favorite business book that has helped you the most?
   
   Rosy McEvedy shares that her favorite business book is The Lean Startup by Eric Ries, as it reshaped her mindset about testing ideas quickly, learning from failures, and scaling sustainably without wasting resources.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Rosy McEvedy shares that some great podcasts and online learning resources she recommends are How I Built This with Guy Raz, The Smart Passive Income Podcast by Pat Flynn, and online platforms like Coursera and HubSpot Academy, which provide practical, actionable knowledge for entrepreneurs.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Rosy McEvedy shares that the tool she’d recommend to grow a small business is Trello (or Asana) for managing tasks and team collaboration, along with Canva for easy, professional-looking marketing content. Both help small businesses stay organized and build a professional presence without huge costs.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Rosy McEvedy shares that if she could give herself advice on day one of starting out in business, it would be: “Focus on building relationships and delivering value first, don’t chase perfection, and remember that consistency will beat speed in the long run.”

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Quotable quotes from our special Grow A Small Business podcast guest:

Consistency, not speed, is what truly builds a strong business foundation – Rosy McEvedy

Every failure is simply a faster way to learn what actually works – Rosy McEvedy

Relationships and value come before profits and perfection – Rosy McEvedy

 

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