Episode #567: The Shift to Turnkey Fitness Tech: Spren’s Evolution in a Demanding Market with Jason Moore

In today’s episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his company’s cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Spren’s platform is accelerating how gyms, coaches, and fitness enthusiasts track results and stay motivated.

Pete and Jason dive into the evolution of Spren’s technology, lessons learned from the pandemic, and how partnerships with industry leaders like Fitness On Demand are reshaping the member experience across more than a thousand gyms. Jason also pulls back the curtain on the powerful data trends Spren has uncovered, including what truly drives lasting health changes among gym members—and why focusing on muscle may be the key to long-term success.

Whether you’re a club operator, coach, or just passionate about fitness technology, this episode is a candid look at where health and wellness measurement is headed, how to engage members both inside and outside the gym, and the grit it takes to keep innovating in the HALO sector. 

In discussions surrounding tech, there's always the question of data. On that Jason states, "Ultimately the member owns their data . . . that's how we think of it. Like you Pete, or whoever's listening, you own your own data, you can delete it all or take it with you. There's a big trend towards data portability."

Key themes discussed

• Evolution of Spren’s body composition technology.
• Integration with Fitness on Demand and gyms.
• Seamless, phone-based body measurement solutions.
• Learnings from SDK/API versus turnkey offerings.
• Role of data and biomarkers in fitness journeys.
• Member engagement and personalized coaching tools.
• Trends in gym programming and equipment preferences.

1. Spren's Technological Evolution: Spren has transitioned from a prototype-focused company to delivering a full-fledged, scalable product. Their tech uses just a phone camera to provide accurate body composition analysis comparable to a DEXA scan. Over the last two years, they've moved towards offering turnkey solutions that require no IT or development resources, making implementation easier for fitness operators of all sizes.

2. Strategic Partnerships & Expansion: Spren has formed partnerships with major fitness platforms like Fitness on Demand, enabling rollouts across over a thousand gyms. These collaborations let gyms effortlessly integrate body composition tracking and personalized coaching for members, meeting the growing demand for accountability and measurable wellness outcomes.

3. Market Learnings & Business Model Shift: Jason shared that initially, Spren focused on offering their technology as an SDK/API for other tech teams to integrate. However, long implementation timelines and the complexity of custom integrations led them to shift toward simple, self-contained solutions that appeal directly to operators and members—and the market has responded positively to this shift.

4. Holistic Data & User Experience: Spren not only tracks body fat and muscle composition but also integrates data from blood labs and wearables to provide a more comprehensive view of a member's health. The company emphasizes user privacy and data ownership, and keeps the member in control of their own data, with growing features for research and cross-platform health data portability.

5. Industry Trends and Actionable Insights: One of the biggest insights from Spren’s dataset is that consistent gym-goers and those who work with qualified coaches show significantly better health outcomes. Also, members who focus on muscle building and preservation, not just fat loss, enjoy better long-term outcomes. Jason also noted a shift in club operators showing a greater willingness to pay for high-impact technology that enhances retention and member results, acknowledging that wellness tech can be an investment rather than just an expense.

Resources: 

• Jason Moore: https://www.linkedin.com/in/thehumanjason  
• Spren: https://www.spren.com   
• Jason's First HALO Talks Episode: https://www.halotalks.com/episode-384-unlocking-biometric-sensing-technology-w-jason-moore-of-spren-elite-hrv 
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com