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Headliner PodPod Podcast Games...but not the Olympics

The Headliner Podcast: Discovery and Marketing

Release Date: 08/01/2024

The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube show art The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching...

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YouTube's New Features for Podcasters: Why You Should Jump In Now! show art YouTube's New Features for Podcasters: Why You Should Jump In Now!

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption. They also share...

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Should you make the jump to video? Why video is great for podcast growth and discovery. show art Should you make the jump to video? Why video is great for podcast growth and discovery.

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check out our latest blog: (00:00) Intro (00:56) Why should our listeners pivot to video? (06:57) You...

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How Guests Spark Engagement: The Perfect Match for Podcast Growth show art How Guests Spark Engagement: The Perfect Match for Podcast Growth

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand...

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How to upgrade your podcast recording quality (for free) show art How to upgrade your podcast recording quality (for free)

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that’ll level up your sound game, whether you’re just starting out or have a bit of experience under your belt. Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas and Elissa break down how to optimize your recording space—think closing windows and cutting background noise—and make the most of the gear you already own. Get the scoop on mic proximity,...

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Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery show art Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery

The Headliner Podcast: Discovery and Marketing

Transcription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at  A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for every listener and ensuring no growth is left on the table. () Nicholas and Elissa discuss transcription on the Headliner Podcast () If you aren't transcribing your podcast, you're leaving discovery on the table () Adding...

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Navigating the Summer Slump: Strategies for Podcasters Looking to Take a Break show art Navigating the Summer Slump: Strategies for Podcasters Looking to Take a Break

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the 'summer slump' in podcasting. They chat about how listener habits change in the summer and share tips for podcasters to stay active while taking a break. Get ready for some fun ideas on repurposing content and engaging on social media while keeping the excitement alive during those summer breaks. Tune in for some great insights on handling summer downtime in podcasting!  () 55% less podcasts have been released in June compared to May () It's perfectly normal for podcasts to take a break. In fact, a lot of...

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How to make your podcast more visible: Maximizing podcast discovery more show art How to make your podcast more visible: Maximizing podcast discovery more

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!!  With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed. You'll learn why transcripts matter for indexing, the perks of making video content, and...

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Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try show art Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try

The Headliner Podcast: Discovery and Marketing

  In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a personalized audio experience that simplifies discovery. With the ability to mix clips from various podcasts, TL;DL is a unique solution for busy individuals wanting to stay informed and...

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Navigating Social Media for Podcasters: How Often Should You Post? show art Navigating Social Media for Podcasters: How Often Should You Post?

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner’s automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community.  (00:00) Learn how to promote your podcast on social media (09:02) Tips for community building ...

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More Episodes

Welcome to another exciting episode of the Headliner Pod Pod! Join host Nicholas and the Headliner team as they dive into a fun and challenging game designed to discover the best podcasts from over 500 submissions. Contestants Max, Prateek, jeese, and Kristy listen to randomly selected podcast clips and try to match them with their correct titles. Along the way, they discuss the art of podcast discovery, the importance of keyword optimization, and share some laughs. Tune in for a mix of insightful discussions and light-hearted fun!

 

Featured shows:

  • Live. Love. Engage. 
  • The BEAM&Flow Podcast
  • The Pausecast
  • No Hugging, No Learning
  • Boldly Authentic with Cynthia Fontaine

 

Chapters:

(00:00) Headliner pod game involves listening to randomly selected podcast clips

(01:10) I'm noticing you're putting different emphasis on different syllables

(01:59) Headliner helps you optimize your podcast for social media and podcast players

(02:40) Max: once you start doing this, the universe will help you

(06:32) Bring back the heart audiogram! 

(08:12) The Beam and Flow podcast is about body energy, movement, and flow

(13:23) Jill Bolt Taylor unlocks whole brain living essential insights for corporate leaders

(14:30) The EMDr. says the hippocampus clears bad memories after heart attack

(15:39) Number one. Number two. Number three.

(18:27) Larry is very method about playing young Larry, and the prop master is upset

(19:43) Clearly a Seinfeld podcast....yada yada