How Guests Spark Engagement: The Perfect Match for Podcast Growth
The Headliner Podcast: Discovery and Marketing
Release Date: 08/26/2025
How Guests Spark Engagement: The Perfect Match for Podcast Growth
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand...
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How to upgrade your podcast recording quality (for free)
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that’ll level up your sound game, whether you’re just starting out or have a bit of experience under your belt. Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas and Elissa break down how to optimize your recording space—think closing windows and cutting background noise—and make the most of the gear you already own. Get the scoop on mic proximity,...
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Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery
The Headliner Podcast: Discovery and Marketing
Transcription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for every listener and ensuring no growth is left on the table. () Nicholas and Elissa discuss transcription on the Headliner Podcast () If you aren't transcribing your podcast, you're leaving discovery on the table () Adding...
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Navigating the Summer Slump: Strategies for Podcasters Looking to Take a Break
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the 'summer slump' in podcasting. They chat about how listener habits change in the summer and share tips for podcasters to stay active while taking a break. Get ready for some fun ideas on repurposing content and engaging on social media while keeping the excitement alive during those summer breaks. Tune in for some great insights on handling summer downtime in podcasting! () 55% less podcasts have been released in June compared to May () It's perfectly normal for podcasts to take a break. In fact, a lot of...
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How to make your podcast more visible: Maximizing podcast discovery more
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!! With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed. You'll learn why transcripts matter for indexing, the perks of making video content, and...
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Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a personalized audio experience that simplifies discovery. With the ability to mix clips from various podcasts, TL;DL is a unique solution for busy individuals wanting to stay informed and...
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Navigating Social Media for Podcasters: How Often Should You Post?
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner’s automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community. (00:00) Learn how to promote your podcast on social media (09:02) Tips for community building ...
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Podcasting on YouTube: The Chill vs. Max Effort Approach to Growth on YouTube
The Headliner Podcast: Discovery and Marketing
Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches. Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integrating video content, including better discoverability through Google’s search algorithm and the importance of visually appealing material. Listeners will discover the chill approach using...
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How to Create Engaging Podcast Clips: Tips for Effective Video Creation & Marketing
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive deep into the art of creating effective podcast clips. They emphasize the significance of promoting your podcast through engaging snippets, sharing insights on what makes a clip truly stand out. Nicholas and Elissa discuss the ideal length for podcast clips, highlighting that shorter, punchy segments often yield better engagement and performance on social media. They explore the nuances of selecting content that resonates with audiences, from spontaneous banter to thought-provoking moments, ensuring your clips capture...
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Video's Role in Podcasting: To create or not to create podcast videos
The Headliner Podcast: Discovery and Marketing
Video in podcasting? Yep. We're talking about it too! In this episode, Headliner is talking all about video in podcasting. Video is great for audience growth, retention, and engagement. Headliner also shares practical tips for integrating video into your podcasting strategy, stressing the importance of authenticity over production quality. The episode concludes with best practices for creating engaging social video content. Join Headliner as they guide you in leveraging video to elevate your podcasting game! (00:00) Nicholas and Elissa discuss the power of video for...
info_outlineIn this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans.
With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences.
But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement.
From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says “I do,” this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn’t just a nice touch—it’s the perfect match for podcast growth.
(00:00) Intro
(00:30) Say “Yes” to Guests
(01:57) When Taylor Said Yes – Swift’s New Heights debut boosted viewership 600%
(04:15) Expanding the Guest List
(07:06) Credibility: The Real Rock on the Finger
(12:04) A Love Story with Guests
(14:28) Micro-Influencers, Major Spark
(16:18) Finding The One
(17:35) Making the Most of “I Do” – Best practices for maximizing guest appearances
(21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it