loader from loading.io

How to get a podcast to rank on Google? Podcast SEO tips

The Headliner Podcast: Discovery and Marketing

Release Date: 12/19/2024

How to make your podcast more visible: Maximizing podcast discovery more show art How to make your podcast more visible: Maximizing podcast discovery more

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!!  With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed. You'll learn why transcripts matter for indexing, the perks of making video content, and...

info_outline
Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try show art Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try

The Headliner Podcast: Discovery and Marketing

  In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a personalized audio experience that simplifies discovery. With the ability to mix clips from various podcasts, TL;DL is a unique solution for busy individuals wanting to stay informed and...

info_outline
Navigating Social Media for Podcasters: How Often Should You Post? show art Navigating Social Media for Podcasters: How Often Should You Post?

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner’s automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community.  (00:00) Learn how to promote your podcast on social media (09:02) Tips for community building ...

info_outline
Podcasting on YouTube: The Chill vs. Max Effort Approach to Growth on YouTube show art Podcasting on YouTube: The Chill vs. Max Effort Approach to Growth on YouTube

The Headliner Podcast: Discovery and Marketing

Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches. Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integrating video content, including better discoverability through Google’s search algorithm and the importance of visually appealing material. Listeners will discover the chill approach using...

info_outline
How to Create Engaging Podcast Clips: Tips for Effective Video Creation & Marketing show art How to Create Engaging Podcast Clips: Tips for Effective Video Creation & Marketing

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive deep into the art of creating effective podcast clips. They emphasize the significance of promoting your podcast through engaging snippets, sharing insights on what makes a clip truly stand out. Nicholas and Elissa discuss the ideal length for podcast clips, highlighting that shorter, punchy segments often yield better engagement and performance on social media. They explore the nuances of selecting content that resonates with audiences, from spontaneous banter to thought-provoking moments, ensuring your clips capture...

info_outline
Video's Role in Podcasting: To create or not to create podcast videos show art Video's Role in Podcasting: To create or not to create podcast videos

The Headliner Podcast: Discovery and Marketing

  Video in podcasting? Yep. We're talking about it too!  In this episode, Headliner is talking all about video in podcasting. Video is great for audience growth, retention, and engagement. Headliner also shares practical tips for integrating video into your podcasting strategy, stressing the importance of authenticity over production quality. The episode concludes with best practices for creating engaging social video content. Join Headliner as they guide you in leveraging video to elevate your podcasting game!   (00:00) Nicholas and Elissa discuss the power of video for...

info_outline
When should you upgrade your podcasting equipment? Tips & Recs show art When should you upgrade your podcasting equipment? Tips & Recs

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the topic of podcast equipment. They discuss the importance of audio quality versus content quality, emphasizing that while production matters, the substance of your podcast is what really counts. Nicholas, our in house equipment dude, shares practical tips for podcasters looking to enhance their setup, from microphone etiquette to using free tools for audio editing. Listeners will learn about the benefits of investing in a digital audio recorder for interviews, the nuances of different microphone types, and the...

info_outline
Headliner & Better Call Daddy: Crafting Legacy Through Podcasting show art Headliner & Better Call Daddy: Crafting Legacy Through Podcasting

The Headliner Podcast: Discovery and Marketing

Welcome to the Headliner Discovery Marketing Podcast! In this episode, we explore the world of podcasting with Reena and Wanye, hosts of the Better Call Daddy Show. Discover how this father-daughter duo captivates audiences with their unique bond and heartfelt stories. Reena and Wanye share their podcasting journey, highlighting skills they've developed, from guest outreach to crafting engaging narratives. Learn about their show's evolution over 350+ episodes and their approach to spontaneity and structure, providing valuable insights for podcasters at any stage. Reena, the "queen of...

info_outline
How to start a podcast in 2025? Planning to Promotion show art How to start a podcast in 2025? Planning to Promotion

The Headliner Podcast: Discovery and Marketing

In this episode of the Headliner Podcast, hosts Elissa and Nicholas talk about how to start a podcast in 2025. From planning and pre-recording to podcast promotion post upload - we’ll be talking about the top things new podcasters and even veteran podcasters can do to help achieve podcasting success in 2025.  (00:00) Intro (05:50) Getting started with podcast planning: Branding and more (07:46) Editing and recording (11:25) Podcast promotion post publish (say that 5x fast!) (13:42) Tech anyone? (19:33) AI and podcasting (20:40) Focus on YOUR show (25:24) Good luck!!  Show notes...

info_outline
How to get a podcast to rank on Google? Podcast SEO tips show art How to get a podcast to rank on Google? Podcast SEO tips

The Headliner Podcast: Discovery and Marketing

Welcome to the Headliner Podcast! Join hosts Nicholas and Elissaas they dive into podcasting SEO. Discover how to make your podcast more visible online and learn the difference between short-tail and long-tail keywords. Get tips on using metadata effectively to make your titles, descriptions, and tags SEO-friendly. Explore tools like Headliner's Eddy and Google AdWords to boost your strategy, and find out why consistency and engaging content are key to building your podcast's authority. Whether you're experienced or just starting out, this episode is full of practical tips to grow your...

info_outline
 
More Episodes

Welcome to the Headliner Podcast! Join hosts Nicholas and Elissaas they dive into podcasting SEO. Discover how to make your podcast more visible online and learn the difference between short-tail and long-tail keywords. Get tips on using metadata effectively to make your titles, descriptions, and tags SEO-friendly. Explore tools like Headliner's Eddy and Google AdWords to boost your strategy, and find out why consistency and engaging content are key to building your podcast's authority.

Whether you're experienced or just starting out, this episode is full of practical tips to grow your audience organically and avoid outdated SEO tactics. Don't miss this essential guide to mastering podcast SEO!

Chapters:

(00:00) Today we're talking about podcasting SEO or search engine optimization

(03:07) Having both long tail and short tail keywords can help improve podcast SEO

(06:27) Looking at your metadata can help improve podcast SEO

(09:04) Headliner helps with podcast SEO

(13:18) Best practices for podcasting SEO

(18:16) Having a transcript on your podcast will naturally add in keywords to your show

 

Show notes created by https://headliner.app

🎙️ Thanks for podcasting with Headliner!