Your Inner Critic - Rewriting the Story You Tell Yourself
Release Date: 07/17/2025
Imperfect Mens Club
Episode Overview In this episode, Mark Aylward and Jim Gurulé rewind the clock and walk through the real origin story of the Imperfect Men’s Club Podcast. This conversation traces how two men met during a difficult, uncertain period, built trust through advocacy and shared values, and slowly turned candid conversations into a framework-driven podcast that has now lasted five years and more than 130 episodes. What started as a mix of curiosity, recovery, disagreement, and whiteboard chaos eventually became a disciplined, consistent platform focused on self-awareness, structure, and honest...
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Episode Summary In this episode of the Imperfect Men’s Club Podcast, Mark Aylward turns the Flywheel of Life back toward co-host Jim Gurulé. This conversation completes the third installment of a multi-part series exploring the IMC framework and how the five interconnected areas of life shape who we become. Using the Flywheel as a guide, Jim walks through his worldview, childhood influences, relationships, money mindset, well-being, and life’s work. The discussion is honest, reflective, and grounded in lived experience—touching on neurodivergence, masculinity, discipline, money beliefs,...
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Season 5 | Episode 2 A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware Episode Overview In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy. The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology,...
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Episode: The Framework, the Flywheel, and What’s Coming in 2026 (Part 1 of 3) Episode Overview In this first episode of a three-part series, Mark Aylward and Jim Gurulé lay out what’s coming for Imperfect Men’s Club in 2026 and revisit the core framework that has guided the podcast from the beginning. This episode is about structure. Not the soul-crushing kind, but the kind that helps men organize the noise of life, identity, work, and relationships into something usable. Mark and Jim unpack their “Wheel of Life” framework, also called the flywheel, and explain why it matters more...
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Season 5, Episode 1: Self-Discipline The bridge between who you say you want to be and what you actually do. Mark and Jim kick off Season 5 by doing what they always do best: questioning the stuff we’re supposed to accept, leaning on lived experience, and dragging timeless wisdom into the present. This episode centers on self-discipline, inspired by the teachings of Jim Rohn, and explores why motivation fails but structure, identity, and self-respect don’t. Core Themes & Takeaways 1. Why Goals and Resolutions Fail Roughly 95% of people abandon resolutions by February. The...
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Episode 48 Show Notes Imperfect Men’s Club Podcast Recording date: December 17, 2025 Hosts: Mark and Jim Overview Mark and Jim close out the year by doing what emotionally mature men do in public: taking inventory. They reflect on what shifted in 2025 (in big, practical categories) and then cautiously speculate on what 2026 might demand, especially around AI, personal brand, and how you spend your finite supply of time, energy, and money. Big Themes from the Episode 1) 2025: The Year AI Got Personal AI stopped being “a tech thing” and became part of everyday life for normal,...
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Summary In this episode of the Imperfect Men’s Club Podcast, Mark and Jim use the anniversary of Jim’s father’s passing to explore legacy, fatherhood, and the quiet ways men leave an impact. Jim walks through a timeline of his dad’s 29,352 days on earth, overlaying major world and U.S. events with his father’s life story, and connects it all back to the Imperfect Men’s Club framework. Mark shares stories about his own 97-year-old father, the gratitude that comes from growing up poor, and the urgency of capturing our parents’ stories while we still can. Together, they reflect on...
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Episode Overview In this episode of the Imperfect Men’s Club Podcast, Mark and Jim dive into the idea of impermanence: the simple, uncomfortable truth that nothing lasts forever. From aging bodies and shifting emotions to football seasons, jobs, relationships, and AI shaking up the world, they unpack how “everything comes to an end” can be either terrifying… or freeing. They use their five-part framework (career, health, worldview, relationships, money) to explore how men can respond to constant change with awareness, humility, and a little more presence in the moment. In This...
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Episode 45 · Family Dynamics, Holidays & “More People, More Problems” In this episode of the Imperfect Men’s Club, Mark and Jim talk about the chaos, comedy, and emotional landmines of family gatherings during the holidays, especially Thanksgiving. They unpack why every family is “messed up in its own special way,” how that shows up around the table, and what men can actually do about it instead of just bracing for impact. They walk through a simple framework for understanding family dynamics and layer it over real stories: aging parents, kids scattered across the country,...
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Overview In this episode, Mark and Jim dive into the neuroscience of limiting beliefs and how these old, deeply embedded mental patterns quietly steer a man’s confidence, ambition, and ability to grow. Through stories, personal revelations, and decades of lived experience, they break down why these beliefs form, why they stick, and how men can finally start replacing them with something far more empowering. This one sits right at the center of the Imperfect Men’s Club flywheel: the intersection of mental health, worldview, relationships, profession, and money. Key Themes 1. The Five...
info_outlineMark introduces the deep dive Jim took into the writing of Carl Jung and the specific topic he writes about - self talk
Mark thinks most us have more negative self talk than positive
Jim adds context - Jim likes stuff related to our podcast and our wheel. Particularly the self. He goes around our flywheel. When you’re challenging yourself, self talk can creep in
Mark says this voice is powerful and not always positive. It’s also often subconscious. Mark reads the definition
Mark reads Jung’s 5 archetypes
The Good Student
The Silent Healer
The Starving Artist
The Invisible One
The Over Giver
Jim found himself in all 5. Mark thinks he has 4…not the good student
Jim shares that we become these types from childhood and from all kinds of different mentors and relatives
Jim thinks the world is looking for authentic people more than ever
Mark thinks things are changing as opposed to already there. He thinks light shines on everything eventually. You can’t hide much. He tries to lead with authenticity and does believe anyone can hide anything. Jim calls it “rescripting”
Mastery comes through action
Mark struggles with an overload of information. He separates knowledge and wisdom and talks about failure as learning. In order to be OK with failure you have to work thru this inner voice shit
Leadership is sharing authentic self. Mark talks about treating others like we treat ourselves
Mark goes thru all 5 in more detail with Jim. As far as value, Jim thinks agents are important for negotiating one’s value. He talks about being an inventor and how he needs to create to be fulfilled. Mark say the value of things is what the market is willing to pay. Mark thinks we speak differently to ourselves depending on our circumstances, but we can reframe all these voices with effort.
They discuss the starving artist in terms of real painters. Picasso, Van Gogh and Gotti. Mark shares that he has sought out the opinions of others in times of self doubt for support, but that he feels that he needs to work on unblocking himself. He appreciates blissful ignorance and Jim cites how the young don’t have enough experience to overthink things or speak poorly to themselves.
Mark tries to serve others without any expectation in return…but it’s not easy. Mark shares his awareness of having control over this and the routines he’s adopted to exercise control over his inner voices. He has results from this routine and he chooses to influence his inner voice. He thinks all of us have all 5 tendencies and most of us are predominantly 1 or 2.
Jim brings back up Mark’s faith and Jim stoic leanings. They compare and contrast the two. Jim shares his experience with the Stoics and Mark gives his opinion on Catholicism. He speaks to the structure and frameworks of the Catholic religion