151 | Building Employee Loyalty That Lasts | Scott McInnes & Stephen Baer
Release Date: 05/21/2026
Building Better Cultures
Empathy Isn't Soft When did you last ask someone how they actually were, and really listen? Everyone says empathy matters. Nobody actually teaches it. In this best-bits episode of Building Better Cultures, Scott McInnes goes back to two conversations about why that needs to change: Rob Volpe (EP092) on empathy as a practical leadership tool, and Niamh Fitzpatrick (EP084) on the emotional aftermath of the pandemic. Rob Volpe starts by taking apart the definition most of us use. Walking in someone else's shoes is only half the job, and the half everyone skips is taking your own shoes off...
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Data convinces. Stories move people. So why do we still lead with the spreadsheet? In this best-bits episode of Building Better Cultures, Scott McInnes goes back to two conversations about the power of narrative at work: Richard Newman (EP108) on the neuroscience of emotional engagement, and Alison Esse (EP012) on purpose-led storytelling at scale. Richard Newman explains what actually happens in the brain when you open with a chart instead of a story. Spreadsheets speak to the logical mind, but the emotional brain decides first and it decides whether anything gets through at all. He walks...
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Lessons from the Locker Room (BBC Best Bits Ep1) What do a rugby coach, a rugby captain and an RAF pilot have in common? Turns out, they all know quite a lot about leadership. In our first 'Best Bits' episode, Scott McInnes revisits three standout conversations with leaders who've performed under real pressure: Stuart Lancaster, Jamie Heaslip and Peter Docker. Stuart Lancaster explains why psychological safety and mutual trust sit at the heart of every high-performance culture, and why great leadership is built on relationships, not titles. Jamie Heaslip takes on vulnerability, the most...
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In this episode, Scott McInnes is joined once again by Inspiring Change’s Sadhbh O'Flaherty to dig into their latest research, Bridging the Connection Gap. Building on last year's Mind the Gap study, where CPOs and CEOs identified disconnection as one of the top barriers to a strong, aligned culture, Scott and Sadhbh went deeper, speaking one-on-one with senior leaders to understand what's really getting in the way of human connection at work today. Six clear themes emerged from those conversations: busyness, hybrid working,...
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In this week’s episode, Scott McInnes sits down with Christine Armstrong, to dive deep into the critical importance of connection in the workplace. Together they explore how workplace trends have eroded relationships and the role of intentionality in creating a thriving organisational culture. Christine offers practical strategies to rebuild trust at work and really nurture those vital human connections. Key Takeaways: Connection is a deliberate act, not a happy accident Hierarchical and operational...
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In this week’s episode, Scott is joined by authors Minette Norman and Karolin Helbig as they delve into practical strategies for fostering trust, vulnerability, and inclusion in organisations, and explore the nuances of psychological safety. This episode reveals how small changes can lead to profound shifts in workplace culture. In this episode, you’ll discover: · The definition and emotional experience of psychological safety · The importance of vulnerability and courageous communication for leaders ...
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In this episode of Building Better Cultures, Scott McInnes talks to Alan Stracey, a certified ADHD Coach and Founder of WhereFocusGoes, to explore the nuanced world of neurodiversity. They discuss how understanding and accommodating neurodivergent conditions can transform workplace culture and unlock individual potential. In this episode, you’ll discover: What is neurodiversity and how do neurodiverse conditions manifest? The importance of language and perception around neurodiversity in workplaces ...
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In this episode, Scott McInnes welcomes Wema Hoover, founder of Be Limitless Consulting, to explore the impact of AI on leadership, culture, and work. They discuss how organisations can leverage AI while maintaining a human-centered approach, fostering innovation, and managing change across generations. In this episode, you’ll discover: The rapid evolution of AI and its influence on the workplace over the past 15 months Strategies for integrating AI responsibly through clear guardrails and...
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In this week’s episode, host Scott McInnes has an insightful conversation with Stephen Baer, founder of Engagency, as they explore the core principles behind building resilient organisational cultures that thrive on trust, purpose, and people-centered leadership. In this episode, you’ll learn: The true drivers of employee engagement and retention The role of middle management in fostering a culture of trust Strategies to communicate purpose and strategy effectively ...
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In this special bonus episode, Scott McInnes and his colleague Sadhbh O’Flaherty are joined by Communications Consultant at Gallagher, Maddison Grigsby, to explore the latest insights from the 'State of the Sector' report on internal communications, focusing on the readiness gap, strategic alignment, and human-centric communication. Maddison shares expert advice on improving manager effectiveness, change management, and leveraging AI for better engagement. Key Takeaways: The evolution of internal...
info_outlineIn this week’s episode, host Scott McInnes has an insightful conversation with Stephen Baer, founder of Engagency, as they explore the core principles behind building resilient organisational cultures that thrive on trust, purpose, and people-centered leadership.
In this episode, you’ll learn:
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The true drivers of employee engagement and retention
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The role of middle management in fostering a culture of trust
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Strategies to communicate purpose and strategy effectively
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Leadership behaviours that inspire and empower teams
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The impact of organisational culture on financial performance
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Practical tips for small organisations to deepen connection
Key Takeaways:
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Why the "Velcro vs. glue" analogy is essential for understanding employee retention
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Insights into why 79% of employees are disengaged and how to change that
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The importance of investing in middle management training and emotional intelligence
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How trust and vulnerability in leadership can transform company culture
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Real-world examples from Microsoft and Home Depot illustrating leadership's impact on performance
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Practical steps for leaders to connect with even the most privacy-focused employees
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The secret to storytelling and recognition that boosts engagement internally
Timestamps:
00:00 - Introduction and episode overview
01:23 - Why do people stay or leave organisations? The trillion-dollar engagement question
02:41 - Building organisational loyalty with glue vs. Velcro analogy
03:56 - Why engagement metrics haven’t improved over years
04:26 - The three critical components of business success: purpose, strategy, people
05:57 - The importance of investing in middle management and leadership training
06:46 - Cultivating a feedback-rich environment for younger generations
08:43 - How leadership tone from the top influences culture
09:36 - Examples of leadership transformation at Microsoft and Home Depot
11:46 - The power of trust: From conflict to high performance
13:17 - The role of failure as a learning tool in companies like WD-40
14:43 - Leadership styles and cultural impact: Nadella vs. Balmer, Blake vs. Nardelli
16:59 - The importance of authentic leadership and empowering employees
18:08 - Creating psychological safety and facilitating open conversations
21:17 - The role of purpose in engaging both employees and customers
22:19 - How purpose and values cycle through the organization to drive loyalty
24:42 - How organisations can craft authentic purpose
26:27 - Connection versus engagement: which drives better loyalty?
27:36 - The three pillars of emotional engagement: greeting, knowing, growing
30:07 - Connecting with non-involved employees and maintaining empathy
31:58 - Using storytelling to reinforce culture and recognition
34:15 - Practical tips for small organisations to enhance connection and culture
35:32 - How to reach Stephen Baer and further resources
Resources:
Stephen’s Book: https://stephenbaer.com/#book-section
Patrick Lencioni - Overcoming The Five Dysfunctions of a Team: A Field Guide: https://www.tablegroup.com/product/overcoming-the-five-dysfunctions-a-field-guide/
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