395 - The Text Marketing Rule Most Ecommerce Brands Don't Know They're Breaking
Release Date: 08/17/2026
395 - The Text Marketing Rule Most Ecommerce Brands Don't Know They're Breaking
Marketing With Laryssa
Get the FREE "Front Door" Report: Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting your customers without knowing what quiet hours are, you could be violating regulations without realizing it. In the U.S., you're legally not allowed to send marketing texts before 8 a.m. or after 9 p.m. But it goes further than that. Some states are stricter - Florida cuts it off at 8 p.m. And if you text internationally, the rules get more complex. France blocks sending on...
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394 - Your Emails Might Look Broken to a Third of Your Subscribers (And You'd Never Know)
Marketing With Laryssa
Get the FREE "Front Door" Report: Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your logo is invisible, your text is unreadable, or your email just looks like something went terribly wrong. The worst part is you'd never know - because if you're testing in light mode on desktop, everything looks fine. It's only when you flip to dark mode that you see what a chunk of your audience is actually looking at every time you hit send. Dark mode isn't an edge case...
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393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Marketing With Laryssa
Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and intention than we might have with another brand. But he came around, and it's actually paying off. Cody is the founder of COE, a brand built for the active and working man who needs eyewear that can handle the job site without looking terrible doing it. He spent years as a lineman touching 16,000 volts every day, wearing safety glasses that were ugly...
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392 - I Subscribed to 362 Ecommerce Brands to See What Actually Happens After You Sign Up
Marketing With Laryssa
📥 Download the FREE Front Door Study: I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wanted to know what actually happens after you hand over your contact information. Not what a Klaviyo dashboard says is happening. What actually shows up in the inbox. Nearly half of them never sent a welcome email at all. That means 158 brands took someone's email address, made them a promise - usually a discount or incentive - and then went completely silent. And SMS had the...
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391 - Is It Time to Upgrade Your Text Message Marketing? An Honest Look at SMS vs RCS
Marketing With Laryssa
Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions. RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking about it in 2026 is that Apple only added support for it in iOS 18, which came out in fall 2024. Once iPhone users were covered, rich messaging across both major platforms became possible for the first...
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390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Marketing With Laryssa
390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list. Julie is the co-founder of Mabel's Labels, the brand behind those indestructible labels you've seen on kids' water bottles and lunchboxes - the ones that survive the dishwasher, the microwave, and everything in between. She started the company 23 years ago in her sister's basement with three co-founders, none of them technical, trading a foosball table for their first website. It's since...
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389 - I Tested Klaviyo's New AI Tool - Here's What You Actually Need to Know
Marketing With Laryssa
Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe. The short version: Composer is less an autonomous agent and more a really well-informed assistant. It knows your account data better than any outside AI tool could. It just still needs you. Where it...
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388 - Can You Actually Trust Your Email Marketing Numbers?
Marketing With Laryssa
$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools aren't giving you different answers because one of them is wrong. They're giving you different answers because they're asking completely different questions. Klaviyo is asking how much did the...
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387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue
Marketing With Laryssa
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is...
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386 - More Segments, More Problems: Rethinking Email Segmentation
Marketing With Laryssa
Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that stops being true. I see brands build 12, 20, who even knows how many segments - and end up spending more time managing those segments than actually sending good campaigns. The result is a...
info_outlineGet the FREE "Front Door" Report: https://joyjoya.com/frontdoor
Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting your customers without knowing what quiet hours are, you could be violating regulations without realizing it.
In the U.S., you're legally not allowed to send marketing texts before 8 a.m. or after 9 p.m. But it goes further than that. Some states are stricter - Florida cuts it off at 8 p.m. And if you text internationally, the rules get more complex. France blocks sending on Sundays and public holidays entirely, enforced at the carrier level, meaning the message just won't arrive.
This isn't just about being a polite brand. Violations here aren't hypothetical. I've spoken to ecommerce founders - not my own clients, thankfully - who've received lawsuits over quiet hours violations. And in every single case, it wasn't intentional. It was a rogue automation, an edge case nobody caught, or a setting nobody thought to check.
The good news is platforms like Klaviyo have built-in safeguards to help. The important thing is knowing what those safeguards actually do - and where they stop covering you.
In this episode I walk through exactly what quiet hours are, which rules apply where, how Klaviyo handles this automatically, and why knowing your settings matters even when the platform is doing most of the work.
✨ In this episode, you'll learn:
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What quiet hours actually are and why SMS is treated differently than email under the law
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The U.S. federal rule - and the states with stricter requirements you may not know about
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How international quiet hours work and why France is a particularly important example
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Why state-level frequency caps matter too - and which states limit you to three promotional texts per day
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How Klaviyo's built-in quiet hours settings work and why the defaults are more conservative than the law requires
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The new state-aware safeguards Klaviyo added and what they actually protect you from
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Why automatic safeguards aren't foolproof - and the scenarios where they can miss
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What SMS litigators are and why Klaviyo's setting to block them exists
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Why setting it and forgetting it is exactly how brands end up in trouble
SMS can be one of the highest-performing channels you have. It just needs to be treated with the seriousness it deserves.
Work with Joy Joya: https://joyjoya.com