1022. From Offer to Close: Mastering the Sales Hiring Process with Kelly Roach
Release Date: 05/06/2024
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As 2025 comes to a close, many entrepreneurs are eager to “turn the page” and move on. But here’s the truth: nothing actually changes unless you do. In today’s episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume. Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact. If you’re wrapping up 2025 feeling stretched, tested, or exhausted, this episode will...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going. This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she’s seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You’ll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You’ll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go. This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy, and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet. In today’s episode, Kelly pulls back the curtain on what’s changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You’ll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale....
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss: How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly pulls back the curtain on what she’s learned building a business alongside her 11-year-old daughter. From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You’ll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of “more,” and how to set deeply aligned, purposeful income...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients’ voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You’ll learn: Why fewer online marketers shared wins...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today's episode of The Kelly Roach Show, Kelly shares five powerful lessons about human behavior, motivation, ownership, and performance — inspired by helping her daughter Madison set up a Greenlight debit card for kids. What started as a financial literacy experiment quickly became a breakthrough in responsibility, autonomy, and goal achievement, and the lessons translate directly into leadership, compensation, team motivation, and business growth. Inside this episode, you’ll learn: How ownership transforms motivation in both children and teams Why showing (not telling) accelerates...
info_outlineIn this episode of The Kelly Roach Show, Kelly explores the sales hiring process and shares essential strategies for scaling sales and growing your business. She dives deep into the fundamentals of hiring effective closers to avoid the common pitfalls of failed hires. Kelly focuses on setting up a supportive environment for sales success and the detailed preparations necessary before bringing a sales representative on board.
Also in this episode:
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Before hiring a closer, it is essential to have an offer that has demonstrated consistent success in the market.
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Leverage connect calls and consultation calls, along with a strategic content sequence, to nurture leads and improve closing rates.
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Establish set sales metrics for your team to adhere to that correlates with daily sales activities and offer creation.
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Implement a persistent follow-up process, a post-consultation to ensure potential sales are successfully closed.
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