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1106. Using Pattern Interrupts to Reignite Sales Conversations with Ghosting Prospects

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 02/20/2025

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Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you?

It happens way too often; but today, you’re taking back the power. 

In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects who have gone silent.

This episode will teach you why ideal buyers may stop responding (hint: it’s not personal), how to stay top of mind without being pushy, and which proven pattern interrupt messages can get prospects to re-engage. 

If you’ve ever struggled with follow-ups during the sales process, this episode is packed with actionable strategies you can implement today.

 

 

Key Takeaways:

  • Why ideal buyers go silent (and why it’s usually not about you!)

  • How top-performing sales reps stay on a prospect’s radar without being annoying

  • The psychology behind pattern interrupts and why they work

  • Proven pattern interrupt messages you can use to reignite stalled conversations, including:

    • Are you still interested in [desired result]?

    • Hope everything is OK?

    • I've been trying to reach you—I hope everything is OK?

    • We’ve been connected forever, but we’ve never actually connected.

    • Is this still a priority for you?

    • I was just thinking of you.

    • I had to share this [client success story/testimonial].

    • I am here to help when you are ready.

  • Why most sales happen after the 8th+ follow-up (and why today’s sales cycle likely requires even more persistence)

  • How to maintain a non-emotional, professional approach to follow-ups

 

 

Why This Matters:

In today’s market, buyers are doing more research and engaging with brands later in their decision-making process. That means staying top of mind is critical. These pattern interrupts will help you stay in the game without feeling like you’re being pushy or desperate.

If you’ve been moving from lead to lead without successfully converting past prospects, it’s time to refine your follow-up strategy. This episode will give you the tools to reconnect with potential clients and turn more of those stalled conversations into closed deals.

Resources: 

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The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.