1107. Monetizing Every Role in Your Business for Sustainable Business Growth
Release Date: 02/24/2025
1125. 5 Smart Ways to Monetize Your Podcast Without Relying on Sponsors For Sales & Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively. Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships. Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the...
info_outline
1124. From Burnout to Business Growth Breakthrough: Slowing Down to Speed Up with Nikki Sharp
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down. Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living. Together, Kelly and Nikki unpack the often hidden cost of chasing goals...
info_outline
1123. Why You’re Stuck in Business & The 4 Sales Strategies to Reignite Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
You are not doing everything to grow your business. In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs. Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them. Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.” The truth?...
info_outline
1122. Optimizing Entrepreneurs’ Time with God’s Principles for Business Growth with Lissa Figgins
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth. Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business. You’ll learn why so many leaders are stuck in a cycle of hustle...
info_outline
1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy. From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket...
info_outline
1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. ...
info_outline
1119. The Sales Strategies That Tripled Our Launch Conversions in Q1 (Without Spending More on Ads)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and...
info_outline
1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a...
info_outline
1117. The Art and Science of Business Reinvention for Rapid Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Business growth in a 2025 economy requires agility, innovation, and reinvention. And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face. Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience. Kelly shares insights from her Business Reinvention...
info_outline
1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family. In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses. Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship. If you're ready to transform your...
info_outlineThis is one of the most common gaps business owners face when they are struggling to increase profit. In today’s episode, we dive deep into an often-overlooked strategy for business profitability:
Monetizing every role in your company.
Many business owners fall into the trap of hiring without a profitability plan, leading to unnecessary financial strain. We’ll discuss how to ensure every role contributes to the bottom line, how to avoid the “see-saw effect” of back-end expenses outweighing front-end investment, and how to build a debt-free, scalable business.
If you’re ready to turn every hire into a profit center for your business, this episode is for you!
Key Takeaways:
-
Every role in your company should have a profitability plan.
-
The "see-saw effect" of heavy back-end expenses with little front-end investment can lead to burnout and unsustainable business growth.
-
Business owners should aim for a debt-free model to maintain financial freedom and control.
-
Monetization isn’t just about sales – finance, operations, marketing, and client services all play a role in profitability.
-
Your finance team is crucial in reducing lost revenue from missed payments, defaults, and renewals.
-
Operations should streamline sales and marketing efforts, optimize vendor management, and cut non-essential expenses.
-
Marketing must align with sales to generate quality leads and accelerate conversion.
-
Sales is not just about new customers – referrals, renewals, reactivations, and upsells should be a primary focus.
-
Client services should have a sales metric, as they naturally interact with customers and can drive significant revenue.
Timestamps:
0:33 – The importance of monetizing every role in your business.
1:11 – Why every role is either contributing to profitability or detracting from it.
2:08 – The impact of rising business expenses and why strategic hiring is essential.
3:20 – Avoiding the “see-saw effect” of back-end expenses outweighing front-end investment.
4:49 – How to ensure your team members contribute to the bottom line.
6:05 – The difference between hiring profit-aware employees vs. non-profit-aware employees.
9:19 – The financial role: Capturing missed payments, renewals, and reducing revenue loss.
11:40 – The operations role: Supporting sales and marketing, optimizing vendors, and reducing costs.
13:18 – The marketing role: Expanding brand reach and ensuring quality leads.
13:58 – The sales role: Managing new sales, referrals, renewals, and upsells.
15:21 – The client services role: Why they should also have a sales metric.
Resources & Links:
-
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
-
Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
-
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.