1107. Monetizing Every Role in Your Business for Sustainable Business Growth
Release Date: 02/24/2025
1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a...
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1117. The Art and Science of Business Reinvention for Rapid Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Business growth in a 2025 economy requires agility, innovation, and reinvention. And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face. Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience. Kelly shares insights from her Business Reinvention...
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1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas
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As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family. In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses. Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship. If you're ready to transform your...
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1115. Trusting God's Plan: Embracing God’s Redirection in Business Growth and Life
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything. But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own. This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing. If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better. Key Takeaways: How to...
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1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis? Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today. Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet...
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1113. How a Trust-Building Offer Can Skyrocket Your Sales and Multiply Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer? That’s exactly what a trust-building offer can do for your business. In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market. Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships. This approach not only boosts daily...
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1112. The Power of Smart Investing: How to Build Wealth with Strategy and Purpose with Lynn Kitchen
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family. In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success. We dive into how to navigate market volatility, the importance of cash flow in investment decisions,...
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1111. How to Build and Lead an Autonomous Team That Scalse Your Business Growth to $10M+
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
One of the biggest questions I get is, "How did you build such an incredible team?" The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you. Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that...
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1110. How to Take a 4-Week Vacation While Maintaining Business Growth with Dr. Sabrina Starling
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if you could step away from your business for 4 weeks and return to find it thriving? In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you. They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team. If you want to learn...
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1109. 5 Ways Faith Will Elevate Your Leadership and Business Growth Success
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Faith isn't just a personal belief – it’s a powerful leadership tool. In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence. From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST. Key Takeaways: How dedicating time to faith each day brings unparalleled peace of mind Why...
info_outlineThis is one of the most common gaps business owners face when they are struggling to increase profit. In today’s episode, we dive deep into an often-overlooked strategy for business profitability:
Monetizing every role in your company.
Many business owners fall into the trap of hiring without a profitability plan, leading to unnecessary financial strain. We’ll discuss how to ensure every role contributes to the bottom line, how to avoid the “see-saw effect” of back-end expenses outweighing front-end investment, and how to build a debt-free, scalable business.
If you’re ready to turn every hire into a profit center for your business, this episode is for you!
Key Takeaways:
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Every role in your company should have a profitability plan.
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The "see-saw effect" of heavy back-end expenses with little front-end investment can lead to burnout and unsustainable business growth.
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Business owners should aim for a debt-free model to maintain financial freedom and control.
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Monetization isn’t just about sales – finance, operations, marketing, and client services all play a role in profitability.
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Your finance team is crucial in reducing lost revenue from missed payments, defaults, and renewals.
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Operations should streamline sales and marketing efforts, optimize vendor management, and cut non-essential expenses.
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Marketing must align with sales to generate quality leads and accelerate conversion.
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Sales is not just about new customers – referrals, renewals, reactivations, and upsells should be a primary focus.
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Client services should have a sales metric, as they naturally interact with customers and can drive significant revenue.
Timestamps:
0:33 – The importance of monetizing every role in your business.
1:11 – Why every role is either contributing to profitability or detracting from it.
2:08 – The impact of rising business expenses and why strategic hiring is essential.
3:20 – Avoiding the “see-saw effect” of back-end expenses outweighing front-end investment.
4:49 – How to ensure your team members contribute to the bottom line.
6:05 – The difference between hiring profit-aware employees vs. non-profit-aware employees.
9:19 – The financial role: Capturing missed payments, renewals, and reducing revenue loss.
11:40 – The operations role: Supporting sales and marketing, optimizing vendors, and reducing costs.
13:18 – The marketing role: Expanding brand reach and ensuring quality leads.
13:58 – The sales role: Managing new sales, referrals, renewals, and upsells.
15:21 – The client services role: Why they should also have a sales metric.
Resources & Links:
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Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
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Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
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SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.