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1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/03/2025

1140. Building a Million-Dollar Business (from ZERO) in 12 months show art 1140. Building a Million-Dollar Business (from ZERO) in 12 months

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm. From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success. You'll learn:  The #1 golden rule of building wealth (that most ignore) The real cost of lifestyle creep, and how to avoid it The difference between good and bad debt in business ...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand? In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values. Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’ve been running your business for any length of time, you know it’s not if you’ll hit a plateau, it’s when.  Every business goes through seasons, some of rapid growth, others of stagnation, and even times of decline. In this episode of The Kelly Roach Show, we’re walking through a proven process for reigniting growth in your business when you feel stuck.  Whether you’re aiming for multiple 7- or 8-figure revenue or simply want to get momentum back on your side, these five steps will help you cut the clutter, amplify what works, and focus on the fundamentals that...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come.  Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhouse women, their children, and families for candid conversations on life, leadership, and living your legacy now. This episode is packed with heart, humor, and practical wisdom as Kelly and Sandy are joined by their kids on stage, sharing...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Ever feel like you’re spinning your wheels, spending hours on tasks that should be simple?  In this episode, Kelly reveals the surprising reason behind so much wasted time in growing a business – and it’s not what you think. Drawing from a personal breakthrough in her health and fitness journey, Kelly uncovers how lack of confidence is often the real productivity killer. From overthinking posts to re-recording videos 15 times, she shares how hidden self-doubt leads to procrastination, lost opportunities, and frustration in your business. If you’re ready to move faster, operate in...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values? In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder. You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if the strength you need to grow your business isn’t found in strategy, but in your spiritual life? In this special episode, Kelly announces the launch of a brand-new series within The Kelly Roach Show: Keeping the Faith. These episodes will explore the powerful intersection of faith and entrepreneurship, offering practical encouragement and spiritual insight for leaders building empires with eternal impact. Kelly opens up about her own journey from keeping faith private to boldly proclaiming it as the foundation of her success, and how God is calling her to lead others in doing the...

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Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.

In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.

If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.

What You’ll Learn in This Episode:

  • How Jaclyn built and sold Create & Cultivate after five years of community-building

  • Why the best businesses don’t start with monetization—they start with value

  • The three key strategies she used to grow her email list

  • How she secured high-value brand partnerships to fund and scale her events

  • The strategic decisions that made her events go viral and attract top-tier speakers

  • What business owners should focus on today to scale their brand faster

Timestamps:

    • [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business

    • [2:00] The early days of Create & Cultivate—a side project that took off

    • [3:19] Why providing value before monetizing was key to success

    • [5:01] How she used events, content, and email marketing to build a loyal audience

    • [6:49] Funding free events through brand partnerships—how she made it work

    • [9:10] The strategy behind viral events and how to create “must-attend” experiences

    • [12:16] How to secure better brand deals and sponsors for your business

    • [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate

    • [18:45] What goes into preparing a company for acquisition—metrics that matter

    • [21:32] The biggest mistakes entrepreneurs make when trying to scale

    • [24:20] Why selling a business isn’t always as glamorous as it seems

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.