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1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/03/2025

1135. From Stuck to Scaling: 5 Steps to Reignite Sales & Business Growth without Burnout show art 1135. From Stuck to Scaling: 5 Steps to Reignite Sales & Business Growth without Burnout

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’ve been running your business for any length of time, you know it’s not if you’ll hit a plateau, it’s when.  Every business goes through seasons, some of rapid growth, others of stagnation, and even times of decline. In this episode of The Kelly Roach Show, we’re walking through a proven process for reigniting growth in your business when you feel stuck.  Whether you’re aiming for multiple 7- or 8-figure revenue or simply want to get momentum back on your side, these five steps will help you cut the clutter, amplify what works, and focus on the fundamentals that...

info_outline 1134. The Power of Legacy, Family, and Community for Business Growth: Lessons from the South Florida Live Podcasting Event show art 1134. The Power of Legacy, Family, and Community for Business Growth: Lessons from the South Florida Live Podcasting Event

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come.  Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhouse women, their children, and families for candid conversations on life, leadership, and living your legacy now. This episode is packed with heart, humor, and practical wisdom as Kelly and Sandy are joined by their kids on stage, sharing...

info_outline 1133. The Hidden Time Sucks That’s Stealing Your Productivity in Sales & Business Growth (and How to Take It Back) show art 1133. The Hidden Time Sucks That’s Stealing Your Productivity in Sales & Business Growth (and How to Take It Back)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Ever feel like you’re spinning your wheels, spending hours on tasks that should be simple?  In this episode, Kelly reveals the surprising reason behind so much wasted time in growing a business – and it’s not what you think. Drawing from a personal breakthrough in her health and fitness journey, Kelly uncovers how lack of confidence is often the real productivity killer. From overthinking posts to re-recording videos 15 times, she shares how hidden self-doubt leads to procrastination, lost opportunities, and frustration in your business. If you’re ready to move faster, operate in...

info_outline 1132. Lead & Grow a Business That Supports Your Lifestyle with Stella Odogwu show art 1132. Lead & Grow a Business That Supports Your Lifestyle with Stella Odogwu

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values? In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder. You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients...

info_outline 1131. Keeping the Faith: A New Era for Faith & Family-Fueled Business Growth show art 1131. Keeping the Faith: A New Era for Faith & Family-Fueled Business Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if the strength you need to grow your business isn’t found in strategy, but in your spiritual life? In this special episode, Kelly announces the launch of a brand-new series within The Kelly Roach Show: Keeping the Faith. These episodes will explore the powerful intersection of faith and entrepreneurship, offering practical encouragement and spiritual insight for leaders building empires with eternal impact. Kelly opens up about her own journey from keeping faith private to boldly proclaiming it as the foundation of her success, and how God is calling her to lead others in doing the...

info_outline 1130. From Drowning CEO to Visionary Leader: How John Briggs Scaled His Business with Faith, Family & Strategy show art 1130. From Drowning CEO to Visionary Leader: How John Briggs Scaled His Business with Faith, Family & Strategy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity? In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members.  John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company. This episode is a masterclass in legacy-driven leadership...

info_outline 1129. Battling Doubt & Building a Business That Lasts show art 1129. Battling Doubt & Building a Business That Lasts

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Selling is a little harder right now, so let’s talk about it.  In this episode of The Kelly Roach Show, we're getting real about what it takes to build a business that lasts – especially during seasons of doubt, disruption, and downturns. We’re unpacking the 3 biggest breaking points that cause business owners to lose hope, step away from their purpose, or unintentionally burn everything down – and how to lead through them with clarity, courage, and conviction. Whether you're navigating burnout, a major reinvention, or the financial pressures of growth, this episode is your reset...

info_outline 1128. Unlocking Your Business Growth Edge: Attachment Styles, Self-Healing & Sustainable Success with Thais Gibson show art 1128. Unlocking Your Business Growth Edge: Attachment Styles, Self-Healing & Sustainable Success with Thais Gibson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this eye-opening conversation, Kelly sits down with Thais Gibson, founder of The Personal Development School, to explore how your attachment style could be influencing everything from your leadership effectiveness to your emotional resilience and business growth. With over 35,000 students across 107 countries and a background in neuroplasticity and subconscious reprogramming, Thais breaks down the four main attachment styles and reveals how understanding your subconscious wiring is the key to unlocking lasting transformation in every area of your life. Whether you’re a CEO, team leader,...

info_outline 1127. Urgency vs. Longevity: The Secret to Long-Lasting Business Growth show art 1127. Urgency vs. Longevity: The Secret to Long-Lasting Business Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you. In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.  This conversation will help you rebalance your mental load and rethink your growth strategy. Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away...

info_outline 1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo show art 1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it. You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even...

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Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.

In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.

If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.

What You’ll Learn in This Episode:

  • How Jaclyn built and sold Create & Cultivate after five years of community-building

  • Why the best businesses don’t start with monetization—they start with value

  • The three key strategies she used to grow her email list

  • How she secured high-value brand partnerships to fund and scale her events

  • The strategic decisions that made her events go viral and attract top-tier speakers

  • What business owners should focus on today to scale their brand faster

Timestamps:

    • [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business

    • [2:00] The early days of Create & Cultivate—a side project that took off

    • [3:19] Why providing value before monetizing was key to success

    • [5:01] How she used events, content, and email marketing to build a loyal audience

    • [6:49] Funding free events through brand partnerships—how she made it work

    • [9:10] The strategy behind viral events and how to create “must-attend” experiences

    • [12:16] How to secure better brand deals and sponsors for your business

    • [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate

    • [18:45] What goes into preparing a company for acquisition—metrics that matter

    • [21:32] The biggest mistakes entrepreneurs make when trying to scale

    • [24:20] Why selling a business isn’t always as glamorous as it seems

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.