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1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/03/2025

1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson show art 1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a...

info_outline 1117. The Art and Science of Business Reinvention for Rapid Business Growth show art 1117. The Art and Science of Business Reinvention for Rapid Business Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Business growth in a 2025 economy requires agility, innovation, and reinvention.  And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face.  Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience. Kelly shares insights from her Business Reinvention...

info_outline 1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas show art 1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family.  In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses.  Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship.  If you're ready to transform your...

info_outline 1115. Trusting God's Plan: Embracing God’s Redirection in Business Growth and Life show art 1115. Trusting God's Plan: Embracing God’s Redirection in Business Growth and Life

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything.  But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own. This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing. If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better. Key Takeaways: How to...

info_outline 1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks show art 1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?   Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.   Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet...

info_outline 1113. How a Trust-Building Offer Can Skyrocket Your Sales and Multiply Business Growth show art 1113. How a Trust-Building Offer Can Skyrocket Your Sales and Multiply Business Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer?  That’s exactly what a trust-building offer can do for your business. In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market.  Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships.  This approach not only boosts daily...

info_outline 1112. The Power of Smart Investing: How to Build Wealth with Strategy and Purpose with Lynn Kitchen show art 1112. The Power of Smart Investing: How to Build Wealth with Strategy and Purpose with Lynn Kitchen

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family.  In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success. We dive into how to navigate market volatility, the importance of cash flow in investment decisions,...

info_outline 1111. How to Build and Lead an Autonomous Team That Scalse Your Business Growth to $10M+ show art 1111. How to Build and Lead an Autonomous Team That Scalse Your Business Growth to $10M+

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

One of the biggest questions I get is, "How did you build such an incredible team?"  The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you. Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if you could step away from your business for 4 weeks and return to find it thriving?  In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you.  They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team.  If you want to learn...

info_outline 1109. 5 Ways Faith Will Elevate Your Leadership and Business Growth Success show art 1109. 5 Ways Faith Will Elevate Your Leadership and Business Growth Success

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Faith isn't just a personal belief – it’s a powerful leadership tool.  In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence.  From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST. Key Takeaways: How dedicating time to faith each day brings unparalleled peace of mind Why...

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Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.

In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.

If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.

What You’ll Learn in This Episode:

  • How Jaclyn built and sold Create & Cultivate after five years of community-building

  • Why the best businesses don’t start with monetization—they start with value

  • The three key strategies she used to grow her email list

  • How she secured high-value brand partnerships to fund and scale her events

  • The strategic decisions that made her events go viral and attract top-tier speakers

  • What business owners should focus on today to scale their brand faster

Timestamps:

    • [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business

    • [2:00] The early days of Create & Cultivate—a side project that took off

    • [3:19] Why providing value before monetizing was key to success

    • [5:01] How she used events, content, and email marketing to build a loyal audience

    • [6:49] Funding free events through brand partnerships—how she made it work

    • [9:10] The strategy behind viral events and how to create “must-attend” experiences

    • [12:16] How to secure better brand deals and sponsors for your business

    • [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate

    • [18:45] What goes into preparing a company for acquisition—metrics that matter

    • [21:32] The biggest mistakes entrepreneurs make when trying to scale

    • [24:20] Why selling a business isn’t always as glamorous as it seems

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.