The Long Game is... Energetic Thinking EP 63
The Long Game Podcast with Sandra Scaiano
Release Date: 07/09/2021
Digital Courses and Memberships Are Experiences EP: 79
The Long Game Podcast with Sandra Scaiano
You know what you have mastered. The work you do better than anyone. Now you’re ready to teach it to the world! With so many things to do and focus on t can be overwhelming. Today I am sharing the main thing you can focus on that will help your best course yet!
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Money Breakthrough with Alexandra Taketa EP 78
The Long Game Podcast with Sandra Scaiano
Making sure that your business serves the life you want to live is not a nice-to-have, it’s a necessity for you to feel abundant and be able to thrive and love what you do every day. Coming from corporate jobs and years of 9 to 5 training is not an easy habit, just because you work for yourself now.
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Visibility Update Number 1 EP 77
The Long Game Podcast with Sandra Scaiano
Today I’m sharing my visibility report.
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The Long Game is . . . Visibility with Chef Rama EP 76
The Long Game Podcast with Sandra Scaiano
It feels like very few things worth pursuing for notoriety or financial gain are centered around family, nutrition, and a love for community. Chef Rama has not only successfully pulled these things together, she did so on her terms with joy and a passion for what she’s creating in and out of the kitchen.
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Building A Stronger Foundation EP 75
The Long Game Podcast with Sandra Scaiano
Hitting a major milestone is such an incredible moment in anyone’s life. Milestones give you the energy and validation you need to keep moving forward. It makes the crazy journey in between worth it.
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Motivation with Lara Fastman EP: 74
The Long Game Podcast with Sandra Scaiano
Why are we motivated to do some things and struggle to do others? That’s what we’re talking about today with my friend and (sometimes) therapist Lara Fastman.
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Getting Through a Block EP 73
The Long Game Podcast with Sandra Scaiano
There are so many things that can block our way to success. We can have a creative block and not be making content, a video block and be scared to go live, or money block and not know what to charge for our product or services.
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The Long Game is... Your Story in 30 Things EP 72
The Long Game Podcast with Sandra Scaiano
“. . .your most powerful art is made from your own story.”
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Method to Digital Course EP 71
The Long Game Podcast with Sandra Scaiano
Before we jump into this episode, I want to say thank you for all the nice feedback. It’s so great to hear from you directly and I’m so grateful you are here.
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The Story Behind The Story – Vacation Edition EP 70
The Long Game Podcast with Sandra Scaiano
It’s the Summer vacation edition! After almost 2 years of not going anywhere, we took time off and went to Maine. I loved taking a break from work. I still noticed business-related things on the trip and I’m sharing those with you on this episode.
info_outlineIf you’re wondering what Energetic Thinking means, I share more in today’s episode: it’s when your thinking flows and you gain insights based on random experiences or something you’ve seen or heard in real life. One place I like to spark inspiration is in the news and seeing what large corporations do in terms of marketing, advertising and content creation. You can glean some amazing insights that you can apply on a smaller scale to your own business. It’s super cool!
While the goal isn’t for small businesses to become huge corporations (though some of you will want to scale), the lessons you learn can be helpful at any size.
I discuss:
- The importance of learning to think like a large corporation
- Tapping into how the culture of a larger company can help you determine who you are as a company
- The Magic of Tiny Business by Sharon Rowe, and her definition of how a tiny business is defined
Here are four examples of the things I’ve found interesting and useful in my own Energetic Thinking and how they can be applied to your own business:
- How NBC repurposed Today into a podcast, and the implications of this move
- What this means for your own business and how to repurpose your content
- My process in repurposing the content of this podcast
- Clubhouse’s new partnerships with the NFL and the NHL: the benefits for audience and fans
- How the partnership built on the strengths of Clubhouse (and what those strengths are)
- How Clubhouse moved to creatively leverage their best asset, and how you can, too (hint: think about who supports your industry)
- Why I just love what Barilla Pasta did with their innovative approach to helping you cook perfect pasta (I bet you won’t guess what it is!)
- The importance of adding fun to your brand, or sharing lifestyle posts, and how it enhances the brand experience for your audience
- The Container Store’s email that inspired me, and how you can use the same idea on a smaller level (I share two key points for you to make it work)
- Something similar I did with one of my own clients
It’s so important to keep an eye out for creative approaches that you see in the world, then thinking energetically around how you can use something similar for your brand. There are so many good ideas out there!
Links
The Magic of Tiny Business by Sharon Rowe
Website: https://sandrasky.com/podcast/
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Facebook: https://www.facebook.com/sandrascai/