Digital Courses and Memberships Are Experiences EP: 79
The Long Game Podcast with Sandra Scaiano
Release Date: 10/29/2021
The Long Game Podcast with Sandra Scaiano
You know what you have mastered. The work you do better than anyone. Now you’re ready to teach it to the world! With so many things to do and focus on t can be overwhelming. Today I am sharing the main thing you can focus on that will help your best course yet!
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Making sure that your business serves the life you want to live is not a nice-to-have, it’s a necessity for you to feel abundant and be able to thrive and love what you do every day. Coming from corporate jobs and years of 9 to 5 training is not an easy habit, just because you work for yourself now.
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Today I’m sharing my visibility report.
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It feels like very few things worth pursuing for notoriety or financial gain are centered around family, nutrition, and a love for community. Chef Rama has not only successfully pulled these things together, she did so on her terms with joy and a passion for what she’s creating in and out of the kitchen.
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Hitting a major milestone is such an incredible moment in anyone’s life. Milestones give you the energy and validation you need to keep moving forward. It makes the crazy journey in between worth it.
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Why are we motivated to do some things and struggle to do others? That’s what we’re talking about today with my friend and (sometimes) therapist Lara Fastman.
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There are so many things that can block our way to success. We can have a creative block and not be making content, a video block and be scared to go live, or money block and not know what to charge for our product or services.
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“. . .your most powerful art is made from your own story.”
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Before we jump into this episode, I want to say thank you for all the nice feedback. It’s so great to hear from you directly and I’m so grateful you are here.
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It’s the Summer vacation edition! After almost 2 years of not going anywhere, we took time off and went to Maine. I loved taking a break from work. I still noticed business-related things on the trip and I’m sharing those with you on this episode.
info_outlineYou know what you have mastered. The work you do better than anyone. Now you’re ready to teach it to the world! With so many things to do and focus on t can be overwhelming. Today I am sharing the main thing you can focus on that will help your best course yet!
Let’s talk about the ultimate course and membership experience:
- The Student or Member Experience
- The Business Owner / Team Experience
“Experiences in the way I'm talking about mean that things have been thought out, guests are taken care of, and members are put in the best position to absorb the knowledge that you are dishing out.”
The Student or Member Experience
This is the experience you create before the purchase. It’s how you use your lead magnet to provide value and get them into the funnel experience. This means mapping out a proper entry sequence and being aware of the student or member’s first impression.
TIP #1 Plan the next steps after they enter your digital product carefully
4 things to know about creating the Inside Course experience:
- Make amazing content, start selling, and then go back and refine your creation.
- Roadmap the customer path, think about how people will navigate your content.
- Know where and how people ask questions and get support.
- Create human touchpoints add to a better experience.
“The better people can navigate your content, the better they can take it in and the more they can engage and be successful.”
TIP #2 Leave the comment section of the course open. People can share and engage in the content together and ask questions.
The Business Owner / Team Experience
When you enjoy what you do, you can continue doing it for a long time. The experience you create for yourself and your team determines how well you enjoy a creative living. Make this an experience worth pursuing. Embrace working joyfully every day by creating automation and systems to support you.
- View automation as your digital virtual assistant
- Having systems creates a better experience for you and your team.
“You do not rise to the level of your goals, you fall to the level of your systems.” James Clear
TIP #3: Start hanging out with other course and membership creators
I mentioned a couple of possible challenges I would like to host for you. Let me know if you would be interested in either one or if you have any other ideas:
- Mapping out the entry process
- Automation process
Links from today’s episode:
**Interested in private small strategy group