172: Your Guide To Brand Strategy Mastery with Olivia Austin of Current Design Studio
Release Date: 01/18/2024
LOVE Unplugged
In this episode of the LOVE Unplugged podcast, host Jessica Frigon sits down with Emelie Johnson, a seasoned graphic designer and entrepreneur with over 15 years of experience. Emelie shares her journey into the world of graphic design, from her early exposure in high school to her transition from academia to a successful career in marketing and branding. As the founder of Embermake, a brand development agency, Emelie discusses the key lessons she's learned as an entrepreneur, including the importance of balance, adaptability, and infusing authenticity into one's work. She also shares her...
info_outline 183: Creating Impact In Marketing: Empathy-Led Strategies with Angela CapalesLOVE Unplugged
In today's episode, we're thrilled to host Angela Capeles, a visionary leader and founder of Capeles Agency. With her extensive background in marketing and PR, Angela shares her profound insights into building a brand that resonates deeply through understanding and connecting with people’s experiences. As a marketing strategist and empathetic leader, Angela explains how prioritizing empathy not only enhances brand loyalty but also drives meaningful engagement. Angela discusses her transition from a directive to a more inclusive leadership style, the power of community building, and how...
info_outline 182: Challenging Limiting Beliefs for Business Success with Kelsey AcresLOVE Unplugged
In this episode we're joined by the insightful Kelsey Acres, who opens up about the often-overlooked psychological battles that accompany stepping into entrepreneurship. Kelsey, a passionate mindset coach for women entrepreneurs, shares her transformative journey from working in digital communications to becoming a beacon of support for women navigating the fear and self-doubt inherent in starting a business. One of the highlights of this episode is when Kelsey demystifies the concept of mindset in entrepreneurship. She explains how the subconscious mind, which constitutes a whopping 95% of...
info_outline 181: Strategies for Building Long-Term Success and Wealth with Haley BurkheadLOVE Unplugged
In this episode, we dive into the realms of entrepreneurship, personal growth, building wealth and achieving that coveted work-life harmony. Haley Burkhead, a dynamo in the entrepreneurial world, opens up about her journey of breaking through traditional business barriers, sharing ingenious strategies such as repurposing intellectual property to captivate new markets. Enter the conversation as Haley imparts her paradigm-shifting perspective, which eschews self-imposed limitations and bursts open the doors to possibility. Haley's narrative emphasizes the significance of robust character...
info_outline 180: How To Craft A Human Voice in Marketing with Ashli PollardLOVE Unplugged
In this episode, we welcome the tenacious Ashli Pollard, an entrepreneurial force with an impressive foothold in the fashion and marketing industries. Ashli unveils the intriguing narrative of her career journey, initially defying the typical membership business model but now adeptly steering the helm of a membership-based entrepreneurial venture. Her account is a testifying portrait of finding joy and choosing it actively. The conversation with Ashli Pollard is much more than a simple story; it's a roadmap for brands looking to humanize their voice in the digital realm. Ashli sheds light on...
info_outline 179: Blending Holistic Health with Culinary Entrepreneurship with Hilary BrentLOVE Unplugged
In this episode, we welcome the culinary architect and wellness advocate, Hilary Brent, the visionary founder of The Rooted Table. Embarking on a transformative journey from the bustling hospitality scene in Vancouver to her calling in holistic nutrition, Hilary shares an evocative narrative of her pivot to entrepreneurship—spurred by her mother's battle with cancer and a burning desire to fuse her passion with purpose. She sheds light on the immense power of flexibility and openness to change, which have become cornerstones in her life. The episode dives into the art of balancing work...
info_outline 178: Optimizing Health and Business with Biohacking with Vanessa GrutmanLOVE Unplugged
In this episode of the LOVE Unplugged podcast, I have the pleasure of hosting Vanessa Grutman, a dynamic biohacker, health and business coach, and entrepreneurial powerhouse. Vanessa shares her personal trials with burnout and the disconnection she experienced after selling her successful medical aesthetic clinics. Her candid recount of seeking healing practices like breath work, journaling, meditation, and introspection illuminates the pathway to reclaiming her energy and establishing her worth. Vanessa's story is a compelling testament to the transformative power of reconnecting with oneself...
info_outline 177: The Healing Path to Manifestation with Gabrielle LauraLOVE Unplugged
Gabrielle Laura, an intuitive channeler, speaker, and podcast host joins us and we explore healing as the bedrock of successful manifestation. Throughout this episode, we uncover the transformative art of manifestation and the dynamic approach that Gabrielle brings to the table, providing listeners with a roadmap for turning their desires into reality in a manner that is both spiritual and pragmatic. She shares her experience of transitioning from feeling punished by the elusive nature of manifestation to discovering a path that harmonizes with her inner truth and allows her to guide...
info_outline 176: Full Stack Approach to Business Strategy and Community Building with Pia BeckLOVE Unplugged
If you've ever wondered what it takes to build a brand that resonates with the heart, our latest conversation with Pia Beck is your ticket to insider knowledge. This chat brings to the forefront Pia’s profound business acumen as we dissect the essence of follow-through and its pivotal role in sculpting a cohesive brand experience. Diving deeper, we discuss robust strategies for forging community networks - from initiating outreach to other entrepreneurs to the value in in-person engagement. Community, according to Pia, is a cornerstone in her blueprint for scaling businesses, whether it be...
info_outline 175: Tackling Bloat and Candida: Jass Stupak's Holistic ApproachLOVE Unplugged
In this episode of the LOVE Unplugged podcast, we dive into the world of holistic nutrition and gut health with the knowledgeable Jass Stupak of Nourish with Jass. As a certified holistic nutritionist and herbalist, Jass provides us with a deep dive into how diet profoundly affects our digestive systems, and the essential steps to take when considering dietary changes, particularly when adopting a diet like carnivore that may require a period of adjustment. Jass underscores the critical nature of overall dietary habits in relation to health issues. She recommends a candida diet for symptoms...
info_outlineIn this episode, we are joined by Olivia Austin of Current Design Studio. Her story, far from a straight path, is a testament to the resilience required to juggle a bustling design company with the full-time job that is motherhood. Olivia's compelling entrepreneurial evolution—from her tentative beginnings to establishing a thriving agency—marks the heart of our discussion, offering invaluable insights for any entrepreneur searching for harmony in work and life.
This conversation spotlights the cruciality of strong brand strategy and identity, especially in today's digitally-driven marketplace. Olivia underscores how aligning brand identity with a company's vision is not just about crafting an eye-catching logo; it's about weaving together a comprehensive narrative that encompasses everything from client goals to brand voice, ensuring every digital footprint resonates with her audience. As Olivia imparts her wisdom, budding entrepreneurs are encouraged to start small with a one-page website, gradually expanding their digital presence as their brand strategy crystallizes.
From start to end, this episode is a goldmine for any entrepreneur searching for a compass to navigate the dual demands of business growth and personal well-being. Each word spoken is a pearl of wisdom for those eager to adopt a business model that thrives on love, confidence, and the courage to embrace life's unplanned moments.
Be sure to plug into this energizing episode with Olivia Austin, and let her journey inspire you to craft a business that not only succeeds but resonates with your deepest values. Tune in now—because stories like Olivia's are the fuel that can propel your entrepreneurial dreams to new heights.
WHAT'S COVERED IN THIS EPISODE
10:06 Entrepreneur concerned about sharing business concept cautiously.
15:07 Scaled back, let go, focused on creativity.
22:34 Know your numbers, empower yourself, take charge.
29:31 Website's main goal drives visitor interaction diversity.
33:41 Using social media for consistent branding message.
39:36 Balancing work and priorities brings challenges.
CONNECT WITH OUR GUEST
Current Design Studio Website: https://currentdesignstudio.com
Olivia Austin Website: https://byoliviaaustin.com
Instagram: https://www.instagram.com/current.designstudio
LinkedIn: https://www.linkedin.com/in/oliviasylvestroaustin
Podcast: Behind The Design
YOUR RESOURCES
Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services
CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit