195: What Got You Here Won't Get You There: Betting on Yourself and Entering Season Two with Ana Escalante Morejon
Release Date: 05/12/2026
195: What Got You Here Won't Get You There: Betting on Yourself and Entering Season Two with Ana Escalante Morejon
At Home with Founders
What does it actually take to go from corporate buyer to founder - in the real, messy, terrifying, and quietly triumphant version of that story? Ana Escalante Morejon is the Miami-based founder behind Btwnthesheets, a genderless wellness and curated brand built on the belief that your customers deserve products with intention and a story behind them. She launched it after a layoff landed two months before her 30th birthday, and what started as an Instagram account in 2020 has become a thoughtfully built brand now entering its second season. In this episode, Ana and host Jessica sit down for...
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193: How to Step Back Without Losing Control: Building a Team-led Business
At Home with Founders
What happens when a scrappy side hustle becomes a thriving all-female branding agency and you build it all while pregnant, then raising three kids under five? In this episode of At Home with Founders, Jessica sits down with Victoria Marcouillier, founder and CEO of BrandWell Designs, a boutique branding and website design studio helping six and seven-figure female entrepreneurs close the gap between how their business actually operates and how it shows up online. Victoria opens up about building BrandWell from a one-woman side hustle to a full agency - hiring her first team members while...
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192: Behind Every “Successful” Business Is a Mess No One Sees
At Home with Founders
In this episode of At Home with Founders, Jessica Frigon pulls back the curtain on something almost no one talks about openly - the gap between how a business looks on the outside and how it actually feels to run behind the scenes. From the outside, many businesses appear polished, structured, and effortlessly successful. But inside, even at the multi-six and seven-figure levels, a very different reality often exists. Jessica shares what she sees every week working behind the scenes with founders: disorganized systems, inconsistent processes, unclear data, and businesses that still rely...
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191: Building Two Brands with Intention: Leadership, Growth & Trusting Your Gut with Emily Major-Girard
At Home with Founders
In this episode of At Home with Founders, Jessica Frigon sits down with Emily Major-Girard, founder of Seven to Sunday, a content and social media agency rooted in intentional storytelling, and The Social BTS, a wedding day content experience designed to capture candid moments while allowing couples to stay fully present. Emily shares the honest behind-the-scenes of building not one, but two brands centered around human connection and creative work that feels as meaningful as it looks. Together, they explore the real evolution of becoming a founder - from trusting your intuition in the early...
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190: Redefining Women’s Leadership: Building BONDE with Meg Gold
At Home with Founders
What happens when a high-performing woman finally decides to build what she actually needs? In this episode, I sit down with Meg Gold, Co-Founder and CEO of BONDE, a private, vetted community for women decision-makers to talk about the parts of leadership we don’t talk about enough: vulnerability, identity shifts, and the quiet courage it takes to bet on yourself. Meg shares the deeply personal story behind BONDE’s founding, from navigating IVF to leaving corporate leadership and the unexpected ways women at the top still struggle to find real connection. We explore what women in...
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189: The Untapped Power of Pinterest for Service-Based Entrepreneurs with Coley Lane Bouschet
At Home with Founders
What if the key to scaling your business wasn’t just Instagram… but a completely different platform most creatives overlook? In this episode of At Home with Founders, I sit down with Colie Lane Bousche, founder of Life Goals Magazine and Life Goals Marketing, to explore the untapped power of Pinterest for service-based entrepreneurs. From building an online magazine that’s lasted a decade to launching an agency that helps creatives grow with evergreen traffic, Colie’s story is one of quiet consistency, resilience, and redefining what success really looks like. We get honest about the...
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188: How to Create a Loyal, Engaged Entrepreneur Community with Inbal Claudio
At Home with Founders
What if the secret to scaling your business wasn’t more strategy… but more connection? In this powerful episode of At Home with Founders, I sit down with Inbal Claudio, 3x founder, mom of three, and the visionary behind Like-Minded Collective - a free, global social networking platform built just for women entrepreneurs. We get real about the messy middle - building a startup from scratch while raising babies, feeling completely isolated after a cross-country move, and the raw truth about how most “communities” online aren’t really built for connection. You’ll hear: ✔ How Inbal...
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187: The Hidden Bottlenecks That Will Keep You at 6 Figures Forever (And How to Fix Them for Good)
At Home with Founders
If you’ve built the team, implemented the systems, and done everything you thought would make scaling easier—but you’re still overwhelmed and stretched thin—this episode is for you. Because here’s the truth: Your business is keeping you stuck. 👉 You hired a team, but they’re still relying on you for every decision. 👉 You built systems, but they still require you to be in the mix. 👉 You’re automating and optimizing—but somehow, things still feel heavy. If scaling feels like more stress, not more freedom, something is broken. In this episode, we’re diving...
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186: What Your Client Journey Says About Your Business (And How to Improve It)
At Home with Founders
Your client journey is happening every single day, whether you’re thinking about it or not. It’s shaping how clients see your business, trust your expertise, and talk about you when you’re not in the room. And yet—so many business owners focus on getting clients but don’t put enough intention into keeping them engaged, excited, and coming back for more. So today, we’re having a heart-to-heart about what your client journey really says about your business—and how to refine it so every touchpoint feels intentional, seamless, and deeply supportive. 🎧 MENTIONED IN THIS EPISODE: ...
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185: The 5 CEO Habits That Will Transform How You Run Your Business
At Home with Founders
Welcome to the very first episode of At Home with Founders! After a much-needed break and deep reflection, I’m back with a fresh new vision—and I’m so excited to bring you along for the journey. In today’s episode, we’re diving into a challenge I see all the time: brilliant, driven entrepreneurs stuck in the cycle of doing instead of leading. You didn’t start your business to be overwhelmed, exhausted, and buried in busywork—you started it for freedom, flexibility, and impact. So, what’s missing? It’s not just better systems or strategy. It’s habits. Tune in as we break...
info_outlineWhat does it actually take to go from corporate buyer to founder - in the real, messy, terrifying, and quietly triumphant version of that story?
Ana Escalante Morejon is the Miami-based founder behind Btwnthesheets, a genderless wellness and curated brand built on the belief that your customers deserve products with intention and a story behind them. She launched it after a layoff landed two months before her 30th birthday, and what started as an Instagram account in 2020 has become a thoughtfully built brand now entering its second season.
In this episode, Ana and host Jessica sit down for the kind of conversation that doesn't get cleaned up for the highlight reel.
In this episode, you'll hear:
- How a corporate layoff during COVID became the exact push Ana needed to stop waiting for the "right" moment
- Why Ana started Btwnthesheets and what that origin story says about trusting the slow build
- What it actually felt like to tell people she was starting a business (and why saying it out loud was the scariest decision she made)
- The moment the startup funds started to dwindle and how Ana managed the fear without letting it make her decisions for her
- How she navigates creative burnout as a solo founder (and why 24–48 hours of intentional rest is her most reliable reset)
- The perfectionism she had to unlearn, the student mindset she had to reclaim, and the self-knowledge she didn't expect founding a business to hand her
- Where Btwnthesheets is going, including international curation, community-driven pop-ups in Miami, and a shift from launches to intentional seasonal assortments
- Why Btwnthesheets uses the word ritual instead of routine and what that distinction means for how they serve their customer
This one is honest, grounded in real experience and it will stay with you.
Connect with Ana:
Website: btwnthesheets.com
Instagram: @btwnthesheets.com
TikTok: @gobtwnthesheets
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