195: The Real Work Behind Flawless Events: Systems, Teams & Boundaries with Luxury Planner Elle Becerra
Release Date: 05/26/2026
196: What 17 Years In Luxury Event Design Really Teaches You About Business and Life with Laura Ritchie
At Home with Founders
If you've ever taken on a client you knew wasn't right, missed a milestone because of a wedding weekend, or felt embarrassed to hand someone your business card, this episode is for you. This week we're sitting down with the founder and CEO of a nationally recognized luxury wedding and event design company with over 17 years in the industry - Laura Ritchie of Grit and Grace Inc. She built her brand from the ground up, starting with $600 linen packages whispered to catering clients into a full-scale luxury firm with a waitlist, a signature aesthetic, and a name pulled from the pages of her...
info_outline
195: The Real Work Behind Flawless Events: Systems, Teams & Boundaries with Luxury Planner Elle Becerra
At Home with Founders
What does it actually take to build a luxury wedding and event planning company where your name is literally the brand promise? In Episode 196, I'm sitting down with Elle Becerra, founder of Events by Elle, a luxury wedding and event planning company based in Miami that has grown from a childhood bedroom business into a full creative and production studio with a specialized team, a consulting arm, and a reputation for flawless, deeply personalized celebrations. But this conversation goes far beyond the beautiful portfolio. Elle pulls back the curtain on what it really means to build a...
info_outline
194: What Got You Here Won't Get You There: Betting on Yourself and Entering Season Two with Ana Escalante Morejon
At Home with Founders
What does it actually take to go from corporate buyer to founder - in the real, messy, terrifying, and quietly triumphant version of that story? Ana Escalante Morejon is the Miami-based founder behind Btwnthesheets, a genderless wellness and curated brand built on the belief that your customers deserve products with intention and a story behind them. She launched it after a layoff landed two months before her 30th birthday, and what started as an Instagram account in 2020 has become a thoughtfully built brand now entering its second season. In this episode, Ana and host Jessica sit down for...
info_outline
193: How to Step Back Without Losing Control: Building a Team-led Business
At Home with Founders
What happens when a scrappy side hustle becomes a thriving all-female branding agency and you build it all while pregnant, then raising three kids under five? In this episode of At Home with Founders, Jessica sits down with Victoria Marcouillier, founder and CEO of BrandWell Designs, a boutique branding and website design studio helping six and seven-figure female entrepreneurs close the gap between how their business actually operates and how it shows up online. Victoria opens up about building BrandWell from a one-woman side hustle to a full agency - hiring her first team members while...
info_outline
192: Behind Every “Successful” Business Is a Mess No One Sees
At Home with Founders
In this episode of At Home with Founders, Jessica Frigon pulls back the curtain on something almost no one talks about openly - the gap between how a business looks on the outside and how it actually feels to run behind the scenes. From the outside, many businesses appear polished, structured, and effortlessly successful. But inside, even at the multi-six and seven-figure levels, a very different reality often exists. Jessica shares what she sees every week working behind the scenes with founders: disorganized systems, inconsistent processes, unclear data, and businesses that still rely...
info_outline
191: Building Two Brands with Intention: Leadership, Growth & Trusting Your Gut with Emily Major-Girard
At Home with Founders
In this episode of At Home with Founders, Jessica Frigon sits down with Emily Major-Girard, founder of Seven to Sunday, a content and social media agency rooted in intentional storytelling, and The Social BTS, a wedding day content experience designed to capture candid moments while allowing couples to stay fully present. Emily shares the honest behind-the-scenes of building not one, but two brands centered around human connection and creative work that feels as meaningful as it looks. Together, they explore the real evolution of becoming a founder - from trusting your intuition in the early...
info_outline
190: Redefining Women’s Leadership: Building BONDE with Meg Gold
At Home with Founders
What happens when a high-performing woman finally decides to build what she actually needs? In this episode, I sit down with Meg Gold, Co-Founder and CEO of BONDE, a private, vetted community for women decision-makers to talk about the parts of leadership we don’t talk about enough: vulnerability, identity shifts, and the quiet courage it takes to bet on yourself. Meg shares the deeply personal story behind BONDE’s founding, from navigating IVF to leaving corporate leadership and the unexpected ways women at the top still struggle to find real connection. We explore what women in...
info_outline
189: The Untapped Power of Pinterest for Service-Based Entrepreneurs with Coley Lane Bouschet
At Home with Founders
What if the key to scaling your business wasn’t just Instagram… but a completely different platform most creatives overlook? In this episode of At Home with Founders, I sit down with Colie Lane Bousche, founder of Life Goals Magazine and Life Goals Marketing, to explore the untapped power of Pinterest for service-based entrepreneurs. From building an online magazine that’s lasted a decade to launching an agency that helps creatives grow with evergreen traffic, Colie’s story is one of quiet consistency, resilience, and redefining what success really looks like. We get honest about the...
info_outline
188: How to Create a Loyal, Engaged Entrepreneur Community with Inbal Claudio
At Home with Founders
What if the secret to scaling your business wasn’t more strategy… but more connection? In this powerful episode of At Home with Founders, I sit down with Inbal Claudio, 3x founder, mom of three, and the visionary behind Like-Minded Collective - a free, global social networking platform built just for women entrepreneurs. We get real about the messy middle - building a startup from scratch while raising babies, feeling completely isolated after a cross-country move, and the raw truth about how most “communities” online aren’t really built for connection. You’ll hear: ✔ How Inbal...
info_outline
187: The Hidden Bottlenecks That Will Keep You at 6 Figures Forever (And How to Fix Them for Good)
At Home with Founders
If you’ve built the team, implemented the systems, and done everything you thought would make scaling easier—but you’re still overwhelmed and stretched thin—this episode is for you. Because here’s the truth: Your business is keeping you stuck. 👉 You hired a team, but they’re still relying on you for every decision. 👉 You built systems, but they still require you to be in the mix. 👉 You’re automating and optimizing—but somehow, things still feel heavy. If scaling feels like more stress, not more freedom, something is broken. In this episode, we’re diving...
info_outlineWhat does it actually take to build a luxury wedding and event planning company where your name is literally the brand promise? In Episode 196, I'm sitting down with Elle Becerra, founder of Events by Elle, a luxury wedding and event planning company based in Miami that has grown from a childhood bedroom business into a full creative and production studio with a specialized team, a consulting arm, and a reputation for flawless, deeply personalized celebrations.
But this conversation goes far beyond the beautiful portfolio. Elle pulls back the curtain on what it really means to build a business in your own name, navigate the growing pains of leadership, set boundaries in an industry that never sleeps, and lead a team with intention and trust.
In this episode, you'll hear:
- How Elle started her business at 21, straight out of college, with her dad as her biggest champion
- The evolution from solo coordinator to a full creative studio offering design, production, and consulting
- How she launched a consulting arm during COVID and why it took off far beyond what she expected
- The systems she built from scratch and why customizing them to your brain is the key to real consistency
- The slow, unglamorous realization that she wasn't just a wedding planner anymore, she was a CEO
- The pressure that comes with having your personal name on the door and what she does to handle it
- Her honest take on what a hard week really looks like and the three people who hold her steady
- Setting boundaries around time availability and why it actually strengthened her client relationships
- The leadership mindset shift she had to make to build a team she truly trusts
- The biggest misconception people still have about the wedding and events industry
- Two unforgettable wedding day moments including one that stopped her in her tracks and had nothing to do with the couple
Connect with Elle:
Website: www.eventsbyelle.com
Instagram: @eventsby_elle
TikTok: @eventsbyelle
Pinterest: www.pinterest.com/eventsbyelleinc
Your Resources
How Founder-Dependent is Your Business? Take the Quiz
đź’› Subscribe, share, and leave a review if this episode resonated with you.