189: The Untapped Power of Pinterest for Service-Based Entrepreneurs with Coley Lane Bouschet
Release Date: 08/21/2025
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189: The Untapped Power of Pinterest for Service-Based Entrepreneurs with Coley Lane Bouschet
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info_outlineWhat if the key to scaling your business wasn’t just Instagram… but a completely different platform most creatives overlook?
In this episode of At Home with Founders, I sit down with Colie Lane Bousche, founder of Life Goals Magazine and Life Goals Marketing, to explore the untapped power of Pinterest for service-based entrepreneurs. From building an online magazine that’s lasted a decade to launching an agency that helps creatives grow with evergreen traffic, Colie’s story is one of quiet consistency, resilience, and redefining what success really looks like.
We get honest about the messy realities of entrepreneurship, from pivoting away from corporate life, to setting boundaries with clients, to giving yourself permission to pause when burnout hits. Colie also pulls back the curtain on how Pinterest works differently than Instagram, why it’s an underutilized growth channel, and what it takes to build authority in a way that feels sustainable.
You’ll hear:
✔ Why Colie launched Life Goals Magazine and how it evolved into a full-fledged business
✔ The surprising way she rediscovered her confidence after going back to corporate
✔ Her exact process for generating endless creative ideas without burning out
✔ Why Pinterest is a goldmine for service providers (and how to know if it’s right for you)
✔ The hardest “no’s” she’s had to say in business and what they taught her about alignment
If you’ve been craving a business that feels both creative and sustainable, or you’re curious about how Pinterest can fit into your marketing strategy, this episode is full of fresh perspective and practical insights you won’t want to miss.
YOUR RESOURCES
→ Life Goals Marketing: https://lifegoalsmarketing.com
→ Life Goals Magazine: https://lifegoalsmag.com
Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services
CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit
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