3. How to Leverage Podcasting in Your Marketing
Release Date: 07/15/2019
Mighty Roar Marketing Podcast
In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.
info_outline 3. How to Leverage Podcasting in Your MarketingMighty Roar Marketing Podcast
Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.
Mighty Roar Marketing Podcast
In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.
Mighty Roar Marketing Podcast
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it.
Mighty Roar Marketing Podcast
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing technology leaders that we thought there would be value in packaging some of those conversations and insights for you.
Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.
This episode’s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We’ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it’s great.
Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others.
Visit podcastguests.com/guide to download Andrew’s free PDF (no email required) where you’ll learn:
- The value of being a guest expert on podcasts
- How to put your best foot forward to get booked as a guest
- How to find and pitch podcasters
- What you need to do to prepare as a guest
- How to leverage your podcast guest appearances for maximum impact
Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts.
If you’d like to be a guest on a future show, contact us at [email protected]
The post How to Leverage Podcasting in Your Marketing appeared first on Mighty Roar.