4. Live-Streaming With Lights, Camera, Live's Stephanie Liu
Release Date: 04/14/2020
4. Live-Streaming With Lights, Camera, Live's Stephanie Liu
Mighty Roar Marketing Podcast
In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.
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Mighty Roar Marketing Podcast
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Introduction to Mighty Roar Podcast – Episode 0
Mighty Roar Marketing Podcast
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing technology leaders that we thought there would be value in packaging some of those conversations and insights for you.
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.
In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.
What You Will Learn In This Episode:
- How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
- The benefits of live-streaming for your brand
- What makes a great live-stream and live-streamer
- The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
- The tools and platforms Stephanie uses to produce professional-quality live-stream videos
Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review!
Ways To Contact Stephanie Liu:
- Website: https://www.lightscameralive.com/
- Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/
- Facebook: https://www.facebook.com/heystephanieliu/
- Instagram: https://www.instagram.com/heystephanieliu/
- Twitter: https://twitter.com/heystephanie/