4. Live-Streaming With Lights, Camera, Live's Stephanie Liu
Mighty Roar Marketing Podcast
In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.
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3. How to Leverage Podcasting in Your Marketing
Mighty Roar Marketing Podcast
Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.
2. Brand Building With Monday Night Brewing
Mighty Roar Marketing Podcast
In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.
1. Getting Started With Influencer Marketing
Mighty Roar Marketing Podcast
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it.
Introduction to Mighty Roar Podcast – Episode 0
Mighty Roar Marketing Podcast
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing technology leaders that we thought there would be value in packaging some of those conversations and insights for you.
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it.
In this episode of the Mighty Roar Marketing Podcast, we discuss how influencer marketing has evolved over the past decade, how to get started with influencer marketing, and some influencer marketing best practices for brands to consider before, during, and after your influencer campaign.
Our expert guest on this episode is Susana Yee of Digital Everything Consulting. Susana was an early pioneer in the field of Influencer Marketing and has worked with startups, SAAS companies, health and wellness brands, celebrities, fashion, and home electronics brands. Some of the clients she’s worked with include Guess Jeans, Clutter Storage, ECO-VACS Robotics, Tru Niagen, My Fox Home Alarm, Brighter.com, O.N.E. Coconut Water, and more.
Her “Color Me Inspired” campaign for GUESS Jeans – one of their first influencer/social driven campaigns – went viral and was named as one of “5 Interesting Pinterest Marketing Campaigns” by Mashable.
Contact Susana at [email protected], and her online course, The Influencer Marketing Roadmap, can be found at https://influencermarketing.thinkific.com/courses/the-influencer-marketing-roadmap.
Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.
If you’d like to be a guest on a future show, contact us at [email protected]
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