247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 01/08/2024
319 How to Create a VIP Customer Strategy for Your Farm Part 1
My Digital Farmer | Marketing Strategies for Farmers
Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track...
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318 How Farmers Can Use July 14 to Create Buzz and Sales
My Digital Farmer | Marketing Strategies for Farmers
Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to...
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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week
My Digital Farmer | Marketing Strategies for Farmers
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250...
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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel...
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315 What's a Thank You Page in Farm Marketing?
My Digital Farmer | Marketing Strategies for Farmers
Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...
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314 The Power of a Beta Test in Marketing
My Digital Farmer | Marketing Strategies for Farmers
Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...
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313 Building Systems and Automations into Your Farm Business Using Zapier
My Digital Farmer | Marketing Strategies for Farmers
What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a...
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
My Digital Farmer | Marketing Strategies for Farmers
What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid...
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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight. Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her...
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310 Selling Flowers to Florists with Abundant Blooms Flower Farm
My Digital Farmer | Marketing Strategies for Farmers
When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same. In today’s episode, she shares how she built her...
info_outlineJanuary 31, 2024
In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% of next summer's subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, "It worked!!!" (Multiple exclamation points). I use this exact same process to presell about 400 CSA vegetable shares every fall, and I usually get about 75-80% of my folks to sign on the dotted line.
I asked Megan onto the show to share her story, because I know how important it is to show you that this stuff works for other farmers! She'll share how she modified my strategy to build an irresistible offer to her clients, how she created hype and buzz, and what advice she found most helpful when she was in the thick of the launch. There's also a really good tip in here about how to capture testimonials from flower subscription clients....
This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.
Interview Guest: Meet Megan Rudroff
Megan Rudroff started Rudy Lane Flower Farm in 2019 with the intention of solely growing peonies as an added enterprise on their traditional cattle and row crop farm in the heart of Missouri. However, since peonies take a few years before they can be harvested, she planted a few hundred dahlias to cash-flow for more peony plants. Then, throw in a world-wide pandemic and an unforeseen addiction to dahlias and now Megan grows 600 peonies, 800 dahlias, thousands of tulips and too many annuals to count that she sells primarily retail via her subscription program and farmstand.
Though Megan is the primary flower farmer, her husband Layne, and their three daughters all play a part in the flower business. Layne does all the equipment operation and flower deliveries, and their girls, ages 8, 6 and 3, help with planting, harvesting and, their favorite, deadheading spent blooms.
Megan believes that growing flowers is the easy part, it’s selling those flowers that is truly the hard part. Megan’s full-time career is in natural resource conservation… not marketing! Because of that, she credits podcasts like My Digital Farmer for helping her flower business being successful from the start.
Learn more about Rudy Lane Flower Farm
Instagram: @OnRudyLane
Facebook: www.facebook.com/RudyLaneFlowerFarm
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Episode 235 of the My Digital Farmer Podcast: CSA Renewal Promotion Process: Step by Step - Megan used this episode to help her build her own strategy.
Episode 120 of the My Digital Farmer Podcast: How My "CSA Giveaway Challenge" Experiment Built Some Major Brand Identity - Megan referenced this episode as inspiration for her giveaway element in her offer.
Sign up for Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. And new content is being added every month. You get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.
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