284 Holiday Promotions: How to Prep Your Farm's Online Store for the Holidays

With the holidays coming, are you preparing any farm promotions to finish Q4 strong?

If not, this episode is for you. I've invited my friend Christina Marbury (the marketing director of Taste the Local Difference -- a marketing agency for farmers) to share her expertise in building holiday promotions that sell. Christina has the advantage of working with hundreds of farms across the Midwest on their marketing strategy, and she has seen the types of offers that work well for the Thanksgiving/Christmas seasons.

Your consumer is "trained" to buy this time of year. Between gift giving and the big three holiday feasts (Thanksgiving, Christmas, and New Years), there is ample opportunity for farms to pitch their products. In this episode, Christina will share what types of products and offers work well for this time of year. She also gives tips on how to set up your online store so that more people will buy those offers. AND, we talk through some marketing pointers so that your customers find out about those great offers living on your e-commerce platform.

My challenge for you is to listen to the episode with your key decision makers and then brainstorm a holiday offer (or two!) that you will pitch this season. Let us know how it goes!

Who is Christina Marbury?
Marketing Director at Taste the Local Difference

At Taste the Local Difference, Christina and her team support farms and other local food businesses to reach their goals with specialized marketing services designed just for those businesses. From website design and e-commerce system setup to graphic design to strategies and implementation for social media, email marketing and search engine optimization, TLD aims to make marketing work efficiently and effectively.

Christina fell in love with local food while attending the University of Michigan in Ann Arbor and has since spent her career working with and supporting local food businesses of all types. From farm work to bakeries, retail, and food service - she's been in the thick of it, which brings an understanding of these businesses to her work in marketing. When Christina isn’t working, you can find her in her garden, boiling maple syrup, baking up a storm, and soaking in the incredible waters and landscapes near her home in Leelanau County, Michigan.

 

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Download the Guide we mention in this episode: E-Commerce Optimization for Farms here. It's an overview of the key elements of this episode, put together by Christina for you!

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Early Bird Campaigns that Convert --  In this week's episode, I mentioned that I am currently in my final week of the CSA this season. In fact, I'm in the middle of my "early renewal promotion" to get my CSA members to sign up again. IF you want to learn my system for how I do this every year, I offer my step by step online course to help you get it done. This course will teach you how to build a compelling offer that gets your current members to decide to renew during your promo campaign. I show you the emails to write, the posts to create, and the ENERGY you need to generate in the week before you launch.

Find my marketing Facebook group for CSA farmers!You'll find my video trainings for the Early Bird Challenge inside here for a few more days.

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

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