Episode 324: Establishing a Strong Online Presence for Agents, with William Hegmann

After 15 years in Technology and Sales (including 15 years at Dell Computers), William Hegmann decided to bring his technological expertise and sales experience to the Real Estate world. Since 2016, William has trained over 73,000 real estate agents across the world (including the US, Canada, New Zealand, Mexico, Australia and South Africa) to generate leads using social media. To date, the Social Agent program has helped agents and lenders generate approximately 22 Million leads and facilitated over $400 million in agent to agent referral business.

On top of that, William co-founded Realty Solutions, a residential real estate brokerage based out of Austin, TX, Social Agent University, a lead generation, management, and follow-up service that specializes in helping real estate brokerages leverage lead generation for their agents and now Social Agent Content Hub!

In his spare time, William loves spending time with his girls, collecting shoes, and enjoying all the wonderful things life has to offer.

What You Will Learn:

• Who is William Hegmann?

• How did William Hegmann transition from a successful career at Dell to founding his own company, The Social Agent?

• What challenges did William face during his initial years in real estate?

• How did William's experiences with lead generation companies influence his approach to marketing?

• What are the first three steps a new agent or business owner should take to establish an online presence?

• How important is social media for agents, and what strategies should they implement?

• How does William utilize various social media platforms differently based on the industry or target audience?

• What lessons has William learned from his entrepreneurial journey, including his successes and failures?

• How does William's current business model support agents in focusing on sales rather than lead generation?

• What role do business development representatives (BDRs) play in William's real estate team?

• How can interested individuals reach out to William for his services or training?

• In what ways has William expanded his client base internationally?

• What is William's philosophy on engaging new agents versus veteran agents in the real estate industry?

• How does William recommend using social media for marketing without being overly promotional?

• What are the benefits of using organic content alongside paid advertising in social media marketing?

• William shares how everyone can contact him.

Additional Resources from William Hegmann:

• Website: https://www.williamhegmann.com/

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/william-hegmann-2168118/

• Facebook: https://www.facebook.com/groups/thesocialagentusa

• TikTok: https://www.tiktok.com/@williamhegmann

Attention Investors and Agents

• Are you looking to grow your business?

• Need to connect with aggressive like-minded people like yourself?

• We have all the right tools, knowledge, and coaching to positively effect your bottom line.

• Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation!

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