Live From The Ninja Installation: Trust the Process, Then Watch the Results
Ninja Selling Podcast
Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates...
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Personal Mastery: The First Cornerstone of Ninja
Ninja Selling Podcast
In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business...
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If You Could Wave Your Magic Wand
Ninja Selling Podcast
In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to...
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Ninja In A Nutshell - An Overview of the Ninja Selling System
Ninja Selling Podcast
Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...
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Momentum Isn't Loud - It's Consistent
Ninja Selling Podcast
Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...
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20 Hours. 100 People. Zero Burnout.
Ninja Selling Podcast
In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....
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How To Be Consistently Magnetic Even When Life Throws You A Curve Ball
Ninja Selling Podcast
In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real. Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her background as a recruiting leader and VP of strategic growth helped her become fearless in sales and build powerful relationships with agents across her market. Those relationships are now a major asset in her real estate business. But the heart of this episode is deeply personal. In late 2024, April’s...
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The Ninja Couple: From Military Precision to Real Estate Success
Ninja Selling Podcast
Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the Johnsons have created a thriving business in Hampton Roads, Virginia, closing 44 transactions in 2024 while maintaining balance, harmony, and joy in their personal lives. This conversation delves into what it takes to run a business intentionally as a couple, rather than by accident or exhaustion. Jeremy...
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“Do I Pursue a Solo Career Or Do I Form a Team?”
Ninja Selling Podcast
Rob sits down with a powerhouse panel made up of Spears Group’s Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team. This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores...
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How to Intentionally Create Change
Ninja Selling Podcast
Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on genuine relationships and a unique charitable model. Together, with Steve and Eric, he offers powerful insights for achieving sustainable success and personal fulfillment in your real estate career. Ethan's transition from prospecting to a system that fosters deep client connections and improves quality...
info_outlineToday, the pivotal role that trust plays in shaping personal and professional relationships takes center stage as Matt and Garrett dive deeply into this all too often overlooked quality. They articulate that trust extends far beyond mere familiarity or likability, encompassing essential attributes such as reliability, integrity, and authenticity. From business dealings to social interactions and even recreational pursuits like racing, trust emerges as the cornerstone of cohesive relationships, guiding decisions and fostering camaraderie among individuals.
Throughout the episode, Matt and Garrett underscore that trust is not something easily acquired but rather earned over time through consistent actions and genuine interactions. They stress the importance of authenticity and consistency in nurturing trust, asserting that these qualities are indispensable in both professional and personal contexts. Moreover, the hosts highlight how trust influences decision-making processes, particularly within industries like real estate, where credibility and reliability are paramount. Join Matt and Garrett on this illuminating expedition, where valuable insights and personal anecdotes converge to illuminate the enormous impact of trust in both our personal and professional lives.
Even more insights can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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The fundamental nature of trust in personal and professional connections
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Building trust through genuine and consistent efforts over time
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Trustworthiness as a combination of reliability, integrity, authenticity, and surpassing mere familiarity or likability
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The crucial roles authenticity and consistency play n trust-building across various contexts
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The significant amount of sway that trust holds over decision-making
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The importance of authentic and consistent presence to cultivate trust
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Trust-building beyond personal interactions to encompass community engagement and societal impact
Quotes:
"Trust is earned. Trust is something that you grow over time."
"Trust will override knowledge and even potentially performance."
"Be more of who you are. Be authentic."
"If you perform well in the business, you can have hundreds of trustworthy relationships."
"The people that look at you and say, “I trust that person,” that is not something that just falls out of thin air."
"And trust is one of those things you can't buy, you can't fabricate or manufacture. It's not about how many postcards you send."
"You all know inherently how to build trust because you trust people in your own life."
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
@ninjasellingofficial
Ninja Coaching:
@ninja.coaching
Ninja Events
Garrett
@ninjaredding
Matt
@matthewjbonelli
The Ninja Selling Podcast Facebook Group
Ninja Selling by Larry Kendall