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The Return of the Sales Meeting: Announcing the Monthly Ninja Sales Meeting with Larry Kendall

Ninja Selling Podcast

Release Date: 06/09/2025

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Get ready for an exciting new chapter in the Ninja Selling community! Rob Nelson welcomes the founder of Ninja Selling, Larry Kendall, to the podcast for a special episode. They reminisce about the legendary sales meetings at The Group Real Estate, which were instrumental in building its high-performance culture and achieving remarkable productivity (averaging 52 transactions per associate!). Larry shares the core principles behind those impactful meetings – ethos, logos, and pathos – and how they fostered energy, collaboration, and real business results for attendees.

The conversation then pivots to an exciting announcement: Ninja Selling is launching a monthly, complimentary, 30-minute "Ninja Sales Meeting," hosted by Larry Kendall himself! Starting July 7th at 8:00 AM Mountain Time, this live online meeting aims to provide ninjas with actionable takeaways, skill-building insights, and a valuable return on their time investment. Larry outlines the vision for these meetings, focusing on addressing current market challenges (like pricing strategies), helping ninjas improve their business and life, and fostering a stronger sense of community within the Ninja Nation.

Learn how these meetings will be structured, how to submit questions for Larry to address, and why now is the perfect time to bring back this powerful tradition in a new format. This episode is a must-listen for any Ninja looking to gain regular insights from Larry, connect with the broader community, and continuously elevate their business.

Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. To register for the Ninja Sales Meeting and subscribe for updates, visit ninjaselling.com and look for the subscribe link in the upper left corner, and follow Ninja Selling on Facebook and Instagram.

Episode Highlights:

  • Reminiscing with Larry Kendall: The Legendary Sales Meetings at The Group Real Estate

  • The Impact of Sales Meetings: Building Culture and Driving Productivity

  • Larry's Philosophy: The Three Keys to Persuasion in Meetings (Ethos, Logos, Pathos)

  • How Sales Meetings Make Agents Money: Collaboration and Deal Creation

  • The Evolution of Meetings: Adapting to Changes in Technology and the Industry

  • Larry's "List": Revisiting Powerful Practices That Were Discontinued

  • Exciting Announcement: The Launch of the Monthly Ninja Sales Meeting with Larry Kendall!

  • Format and Goals: 30 Minutes, Complimentary, ROI-Focused, Actionable Takeaways

  • Topics to be Covered: Addressing Current Challenges (e.g., Pricing), Business & Life Improvement

  • Q&A Segment: Submit Your Questions for Larry

  • How to Register and Stay Informed About the Ninja Sales Meeting

  • Why Now? The Need for Connection, Community, and Continuous Learning

 

Key Takeaways:

  • "A sales meeting is the culture point of your office. If you have great meetings, attendance will soar, tribe gets bigger, stronger, they get more connected."

  • "I come to that meeting and that meeting makes me money. I do deals based upon what happens in that room."

  • "There are three keys to persuasion, ethos, logos and pathos."

  • "The goal [of the Ninja Sales Meeting] is return on investment... when you're done, you're going to say that was a really valuable 30 minutes to me. I got an idea that's going to put a transaction together for me."

  • "How can we help somebody improve their business or their life? What can we do? What are some takeaways that they can have...?"

  • "The most productive [teams]... meet many of them daily... They certainly meet on a weekly basis. That tells me they find the value in having a get together."

  • "If you get a group of really good salespeople together and they start sharing what they have and what they know... deals will start to occur."

  • "[The Ninja Sales Meeting] will further our mission of helping to change the industry, change the way salespeople are perceived, build a culture and a tribe of ninjas..."

 

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