How To Be a Resort Market Ninja

Join Eric Thompson on the Ninja Selling Podcast as he sits down with "Ninja Jack" Affleck, a top-producing real estate broker with Slifer, Smith & Frampton in beautiful Vail, Colorado. Recorded on location in Vail, this episode explores how to successfully apply Ninja principles in a unique resort market. Jack shares his inspiring journey, from his previous career as the iconic resort photographer for Vail Resorts to becoming a leading real estate professional, and how he's achieved his best year ever and best start to a year by embracing authentic Ninja practices.

Discover how Jack leverages his stunning photography in his marketing, creating a genuine connection with clients who love Vail. Learn about his creative "hospitality satchels" – fun, personalized gifts for people he meets on the ski lift or golf course – and how these simple gestures build rapport and open doors. Jack also discusses the challenges and strategies for staying in flow with clients who are often not in town, emphasizing the importance of consistent, authentic communication and sharing his passion for the Vail lifestyle.

This episode delves into Jack's evolution with real estate reviews, from initial apprehension to a breakthrough approach of asking for feedback and focusing on providing value without immediate valuation. He also highlights the critical role of Ninja Coaching with Lisa Connors in his success, focusing on accountability, support, and refining his systems. Whether you're in a resort market or not, Jack's story is packed with actionable takeaways on building genuine relationships, leveraging your unique strengths, and finding joy and success in your real estate business.

Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

• Introducing "Ninja Jack" Affleck from Slifer, Smith & Frampton in Vail, Colorado

• Jack's Record-Breaking Success: Best Year Ever and Best Start to a Year

• The Power of Authentic Flow: Connecting Genuinely with Clients

• Jack's Unique Background: From Vail Resorts Photographer to Top Real Estate Broker

• Leveraging Personal Brand: Using Iconic Vail Photography in Marketing

• Creative Connection: "Hospitality Satchels" for Ski Lifts and "Birdie Bags" for Golfers

• Staying in Flow in a Resort Market: Connecting with Part-Time Residents

• The Hot & Warm List Business Tracker: Maintaining a Realistic Dashboard and Motivation

• Jack's Evolution with Real Estate Reviews: From RPRs to Value-Focused Market Updates

• The Breakthrough: Asking for Feedback on Real Estate Reviews

• The Importance of Personalized, Authentic Marketing (vs. "Canned" Content)

• The Value of Ninja Coaching: Accountability, Support, and System Refinement

• Jack's Commitment to Ninja: Multiple Installations and Ninja Now Attendee

Key Takeaways:

• "The thing that I began much, much more of is to become more and more in flow with my people because they're not in town."

• "[Lisa Connors] has encouraged me to really be me with my people and share who I am with them and be genuine."

• "If it's gonna be a postcard, if it's gonna be something that's gonna be in their inbox, it has a piece of me. It's with my voice, and it's not something that's canned."

• "I really enjoy my clients become my friends. And they enjoy hearing from me and I enjoy reaching out and sharing my life with them..."

• "[The hospitality satchel is] basically a survival kit if you fall in a tree well... everything you need to survive is right here and oh, so there may be a need for my card as well."

• "When you think about somebody, call them. Write something, text them. Let them know that you're thinking about them."

• "By looking at the business tracker, what it does is it helps me find out where they are in their mindset and help me understand how I can best serve them."

• "[The breakthrough with real estate reviews was] asking them for their opinion on it... I need you to help me to be better."

• "If you have the opportunity to make something that is truly genuine to you... that is what your people want."

• "Accountability is so, so critical because we think that we're doing all the things that we are."

 

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