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How to Turn a Dream into a Reality

Ninja Selling Podcast

Release Date: 10/09/2025

The Ninja Scorecard - Your Plan for Consistency show art The Ninja Scorecard - Your Plan for Consistency

Ninja Selling Podcast

This episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different personalities, markets, and business styles, the common denominator was not a specific lead source or marketing tactic. It was consistency, and the clearest measurable indicator of consistency was turning in a weekly scorecard. They share that 87% of the "Best Year Yet" Ninha Coaching clients consistently...

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From the Hamster Wheel to Deep Connections show art From the Hamster Wheel to Deep Connections

Ninja Selling Podcast

In this Best Year Yet episode, Eric Thompson interviews Derek Walden, a Wichita, Kansas–based agent with At Home Wichita, who more than doubled his business in 2025. Derek closed 56 transactions for approximately 15 million in volume while raising a large family of eight children, with another on the way. He shares how shifting away from a lead heavy, grind based team model and embracing the Ninja approach transformed both his results and his quality of life. Derek describes his early years on a lead generation focused team as a hamster wheel that did not align with his values or his family...

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Best Year Yet in Brooklyn show art Best Year Yet in Brooklyn

Ninja Selling Podcast

In this Best Year Yet episode, Eric Thompson interviews Belle Caplis, a Brooklyn based Compass agent on the Bateman Fields team. Belle shares how she grew from 9 million in sales volume to 23.6 million in 2025, increasing from 11 to 25 sales transactions, while also expanding rentals and referral business. Belle’s story is especially compelling because her real estate career began in March of 2020, just days before New York City shut down. With the city locked down and her new career uncertain, she found structure and community through a Compass recovery meeting that led her to Ninja Selling...

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This is Happening For Me, Not To Me show art This is Happening For Me, Not To Me

Ninja Selling Podcast

Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed’s brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals. Jed credits a guiding belief, “This is happening for me, not to me,” as the mindset...

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Live From The Ninja Installation: Trust the Process, Then Watch the Results show art Live From The Ninja Installation: Trust the Process, Then Watch the Results

Ninja Selling Podcast

Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates...

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Personal Mastery: The First Cornerstone of Ninja show art Personal Mastery: The First Cornerstone of Ninja

Ninja Selling Podcast

In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business...

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If You Could Wave Your Magic Wand show art If You Could Wave Your Magic Wand

Ninja Selling Podcast

In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to...

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Ninja In A Nutshell - An Overview of the Ninja Selling System show art Ninja In A Nutshell - An Overview of the Ninja Selling System

Ninja Selling Podcast

Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...

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Momentum Isn't Loud - It's Consistent show art Momentum Isn't Loud - It's Consistent

Ninja Selling Podcast

Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...

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20 Hours. 100 People. Zero Burnout. show art 20 Hours. 100 People. Zero Burnout.

Ninja Selling Podcast

In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....

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More Episodes

Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today’s episode. Together, they dig into Adam’s inspiring personal journey of achieving a full year's worth of real estate production in just six months, fueled by the impending arrival of his first child and the powerful desire to be fully present for his family. This episode is packed with tangible insights for anyone looking to supercharge their real estate business, integrate work-life balance, and align professional goals with deep personal values.

In this deep dive, Adam reveals the three pivotal strategies that fueled his success, showcasing how he elevated his real estate game beyond traditional methods. He reveals his innovative approach to real estate reviews, leveraging technology for personalized video updates that surprise and delight clients, as well as his clever and budget-friendly client appreciation events, like a car wash concept that guarantees quality one-on-one engagement. Finally, Adam redefines how he manages his "warm list," transforming it from a passive contact list into a proactive pipeline by focusing on clients experiencing significant life changes. Be sure to take notes on this one, and get ready to integrate intentionality, consistent follow-up, and a strategic mindset into your own real estate business for unprecedented growth.

Episode Highlights:

  • A compelling "why" drives action.

  • Transform your mindset to achieve goals.

  • Use innovative video for personalized reviews.

  • Host strategic client appreciation events.

  • Proactively manage your warm list based on life changes.

  • Consistent follow-up is non-negotiable.

  • Focus on what works and double down.

  • Smooth out business cycles with a consistent pipeline.

Key Takeaways:

"If you always do what you always did, you always get what you always got."

"I need to be on the warm list because those are events that lead to moves."

"The more intentional you get...is really transformative and the path to success."

"I didn't know what I didn't know."

"I really wanted more, especially for our first child, time at home and flexibility to be able to enjoy that time."

"If I'm seeing those trends and active on social media or hear that someone, you know, has a job promotion or is expecting another child, like they need to be on the warm list."

"You're never at a loss for, 'Well, what am I going to say when I reach out to them?' It's always about the event."

"All of a sudden you see a bunch of opportunities sitting right in front of you."

Links:

Adam Sobel on Facebook: https://www.facebook.com/asobelr