Ninja Selling Podcast
This episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different personalities, markets, and business styles, the common denominator was not a specific lead source or marketing tactic. It was consistency, and the clearest measurable indicator of consistency was turning in a weekly scorecard. They share that 87% of the "Best Year Yet" Ninha Coaching clients consistently...
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In this Best Year Yet episode, Eric Thompson interviews Derek Walden, a Wichita, Kansas–based agent with At Home Wichita, who more than doubled his business in 2025. Derek closed 56 transactions for approximately 15 million in volume while raising a large family of eight children, with another on the way. He shares how shifting away from a lead heavy, grind based team model and embracing the Ninja approach transformed both his results and his quality of life. Derek describes his early years on a lead generation focused team as a hamster wheel that did not align with his values or his family...
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In this Best Year Yet episode, Eric Thompson interviews Belle Caplis, a Brooklyn based Compass agent on the Bateman Fields team. Belle shares how she grew from 9 million in sales volume to 23.6 million in 2025, increasing from 11 to 25 sales transactions, while also expanding rentals and referral business. Belle’s story is especially compelling because her real estate career began in March of 2020, just days before New York City shut down. With the city locked down and her new career uncertain, she found structure and community through a Compass recovery meeting that led her to Ninja Selling...
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Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed’s brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals. Jed credits a guiding belief, “This is happening for me, not to me,” as the mindset...
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Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates...
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In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business...
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In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to...
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Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...
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Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...
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In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....
info_outlineRob Nelson and Eric Thompson team up for a special co-hosted episode, taking you "back in the locker room" for a powerful halftime conversation about assessing your year and engineering a winning second half.
Using a sports analogy, they explore why "no team wins a championship in the first half" and what it truly takes to stage a comeback. It’s not about small tweaks, but about fundamentally changing the rhythm of your game.
Discover the crucial difference between scarcity and abundance, the reality of the opportunities in today's market, and why your energy as a leader is contagious. Tune in for actionable advice whether you feel ahead or behind, and learn the two most powerful words to transform the rest of your year: "I decided."
Episode Highlights:
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A Look Back at The Ninja Halftime Webinar
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The Halftime Analogy and Why No Championship is Won in the First Half
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The Power of a Halftime Lead According to Statistics
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Why Winning from Behind Requires More Than a Small Tweak
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Changing the Rhythm of the Game and Your Business
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A Mindset Check for Swimming in Abundance or Swirling in Scarcity
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Understanding the Reality of the Current Market's Noise vs. Opportunity
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Actionable Advice on Mindset and Flow for Those Feeling Behind
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Harnessing the Power of Fundamentals like ‘F.O.R.D and Record’
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Helpful Advice for Managing Energy with Routines and Boundaries When You're Ahead
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An Important Message for Leaders About Why Your Energy is Contagious
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Uncovering the Two Most Powerful Words You Can Use
Key Takeaways:
"No team wins a championship in the first half."
"It's not a different team. It's actually the exact same team playing a completely different game."
"They change the rhythm of the game."
"Where you are on that spectrum comes down to where you are choosing to focus."
"Flow fixes everything."
"All you have to do is ask questions and listen for change - it just hit me so hard."
"A real estate office will tend to take on the personality of the manager."
"The sentence that I hear from Ninjas who are getting big results always starts with 'I decided'."
Links:
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Website: http://www.NinjaSelling.com/Podcast
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Email: TSW@NinjaSelling.com
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Phone: 1-800-254-1650
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Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast
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Facebook: http://www.facebook.com/NinjaSelling
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Instagram: @NinjaSellingOfficial
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Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
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Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/