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How to use Academy of Mine to build an online course

The Online Course Coach Podcast

Release Date: 08/10/2018

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One of the top course questions people ask me is if they should build their own website and learning management system or if they should use an existing service. One of the many benefits of using something like Academy of Mine is that they take care of the technical aspects of your course. Academy Of Mine is an all-in-one LMS platform to create, market and sell your online courses. The heart of their software is their proprietary learning management system, which allows you to create online courses that consist of lessons, quizzes, assignments, and discussions, and include certificates of completion, among other features. They allow you to create your own branded website and offer automated e-commerce functionality, as well as marketing and analytics software. They're also rolling out an improved version of their "Course Manager" feature, which enables clients to onboard various instructors, who can then separately manage their assigned students; reporting and analytics can be broken out separately, as well. Their clients range from individuals to small- and medium-sized businesses, and they work closely with their customers to ensure that support is top-notch. Above all else, they place a premium on the human side of the business experience. They also do customization work for their clients on an ad hoc basis.


Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I'd love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.


Let's jump into the interview with Yash and Brenden;

What is your background?

Yash, in particular, had always had the passion for teaching. His background is in technology and investment banking. Yash could always create software but he realized that he thrived really well in teaching customers how to use various banking systems. He later thought of how he could create a system that integrates both teaching and learning. His love for teaching led to creating Academy of Mine, which has grown to become a business.

How did you get started with online courses?

Initially, it used to be face to face teaching. With the power of the internet, we thought we can set up something online where we can teach various courses and anyone can access the platform from anywhere around the world. Online teaching is also something we have a lot of interest in.

What are some of the struggles that you've come across?

Course creators can have various problems depending on the stage that they are in. For instance, most course creators in the idea stage struggle to get a set of things to start with. Most of the time they want to create several things at a go instead of starting out step by step. Other creators in the marketing stage struggle with finding the best channels to promote their courses. Basically, every stage of course-creating poses its own challenges.

What are some of the marketing strategies that have worked well with you?

The most important strategy for every course creator is the ability to engage their potential audience even before a course is created. This is especially great for people who are in the idea phase because it gives the audience the opportunity to validate their courses. Other creators use traditional methods such as sending fliers, while some bank entirely on social media marketing tools, such as Instagram, Pinterest, and Facebook ads.

Tell me about your software for course creators and why you created it?

Academy of Mine is an all-in-one learning management system. The idea behind it is that anyone can start an online academy. It includes a website builder, LMS bit and marketing section. The LMS part especially allows clients to create content in their most desirable formats. Academy of Mine basically offers clients all they need to start their online course platforms and sustain their business.

How are you different from a regular LMS Platform?

Academy of Mine is not for everyone. It best suits clients who want to invest their time in learning and getting the most out of the systems. What really sets them apart is that they offer a personalized service such as getting on the phone anytime, which is something that other platforms don't provide.

How do you pitch corp training?

Academy of Mine have no particular approach for pitching to corporate clients but what they do is listen to client's needs and respond to them accordingly. Most importantly, they offer solutions according to the client's issues unlike pitching to clients what they offer. The solution has to be tailor-made for every client.

What new exciting features are you planning on adding in future?

Clients can expect to see more interactive features within their courses. There's also the ability to run live classes. Lastly, and something that has gained a lot of interest, clients can look forward to setting up a platform and enjoy the ability to onboard other companies.

Who are your potential clients?

Anyone interested in setting up an online academy, not necessarily LMS. However, Academy of Mine would love to hear from anyone who's into course creating and they are ready to offer ideal solutions to related problems.


Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I'd love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.