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How to Automate Your Online Course Marketing

The Online Course Coach Podcast

Release Date: 12/29/2018

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Marketing is the lifeblood of any business. Let's face it, how can you sell your course if nobody knows about it? We've heard it time and again someone complains that their courses are not selling well but it usually has to do with poor marketing. They simply don't inform many people about their course. Another reason could be that their course isn't solving a problem that their audience has. This leads to another key element to effectively selling your course; market research. Remember, the more knowledgeable you are about your audience and their struggles, the more specific your course can be. And because you know your audience so well it will be like you are reading their minds. You know their struggles and goals and why your course addresses those things. Before we jump into the topic of How to Automate Your Course Marketing, I want to talk about the upcoming Masterclass I’ll be hosting on January 15th at 2:00 pm EST. Learn 40+ ways to sell your course throughout all the stages of course creation. I’ll share creative ways to grow your influence and awareness of your course. While the training will be geared towards marketing courses, you can also use these strategies to promote your products and services. Join live to ask questions and join other motivated course creators. This will be an in-depth training with tips, resources, and my proven systems. It will last up to 90 minutes and won’t have an upsell at the end to a course that actually teaches you the good stuff about marketing. You get all the best from me live during the training. you can learn more about it at https://onlinecoursecoach.com/masterclass. That said, let's delve into the strategies of automating your course marketing:

Create a link in your email signature. Market your course with every email you send!

If you regularly send out emails, think of how you can market your course with every email. So instead of writing a 'plain' email or including too much of your social media links, conclude with a thank you note plus your image, graphic, or text that promotes your course. You'll want to avoid being salesy like ''hey, here is the link to my great course'', but rather say something like, "hey, are you struggling with XYZ?" "You may want to check out this course for a solution." It has to be something that address a problem. Think about rotating the text and image every few months to keep it fresh. And there are so many services that you can use for creating email signatures including the integrated email signature in gmail.

Create lead magnets on your website that have to do with your course.

A lead magnet is an incentive that you can offer to your prospective buyers in exchange for their email address or other contact information. It can help you build an audience if you don't have one and even generate sales for your course. Then you can create an autoresponder for your lead magnet that offers value and gives your audience compelling reasons to buy your course. On this note, you can use services such as convert and you can learn more of its benefits here; https://onlinecoursecoach.com/convertkit. You can also create various lead magnets to determine the interest of different topics, so you know what topics to talk about in your course. See these good examples; https://onlinecoursecoach.com/resources/. And when it comes to setting up lead magnets, this service will be very useful; https://onlinecoursecoach.com/leadpages.

Create an after-post template (easy when using WP) where you create a short ad and it gets placed after every blog post (or just with the appropriate category or tag)