Episode 322 - Educating The Pet Industry with Mary Oquendo
The Poodle to Pitbull Pet Business Podcast
Release Date: 10/27/2023
Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
The Poodle to Pitbull Pet Business Podcast
Do you offer a different and better service than your competitors, but struggle to communicate what makes you special? Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community? Then tune in and take notes because Dom is about to share the next five of his Pet Biz Rules of Success. Tune in to discover; Where to start when building a team to help your pet business grow faster, and go further Why you should AVOID partnerships unless both parties...
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
The Poodle to Pitbull Pet Business Podcast
Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around. This is almost always a mistake because there are affluent dog owners out...
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
The Poodle to Pitbull Pet Business Podcast
Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; If you constantly get side-tracked by pointless tasks, and you have no...
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Episode 345 - How to Automate Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2 - How to build an email list of hot prospects...
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Episode 344: The Seven Deadly Pet Business Website Mistakes
The Poodle to Pitbull Pet Business Podcast
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and...
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
The Poodle to Pitbull Pet Business Podcast
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. In January 2019 he took redundancy from Boots,...
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Episode 342 - The Perfect Pet Business Marketing Funnel
The Poodle to Pitbull Pet Business Podcast
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details,...
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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
The Poodle to Pitbull Pet Business Podcast
Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he...
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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
The Poodle to Pitbull Pet Business Podcast
Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for...
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Episode 339 - A Pet Business Newsletter Masterclass
The Poodle to Pitbull Pet Business Podcast
Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover; How to gather content, curate articles and publish...
info_outlineThis weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform.
Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age.
She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands.
18 months later Mary was ready to branch out on her own and started her Pawsitively Pretty Mobile Grooming business.
Mary set herself up for success by investing in business coaches from day one. This led to fast growth of her business, and she had a full diary within 6 months. One year in she was firing bad clients and building a business she loved, and Mary shares some awesome advice about how she trained her clients to fit in with HER work schedule.
This business ran until around 4 years ago, and since then she's been running Pawsitive Educational Training, an online training platform that provides online resources that help groomers and other pet services providors.
Tune in to discover;
- Why you need to ignore the naysayers (even friends and family) who will try and put the brakes on your dreams of starting a pet business.
- How working out your hourly rate will help you decide what tasks needs to be outsourced OR deleted from your schedule.
- Why charging premium prices for your grooming services means you need LESS clients who pay you MORE money
- Why Pawsitive Ed is the perfect option for neurodiverse pet professionals who make up a large percentage of the industry, especially with groomers.
- Why you need to be planning NOW for the next phase of your buiness journey <-- Crucial Advice here
And much, much more...
Mary and I very much sing from the same hymn sheet when it comes to premium pricing and positioning, and you'll get a TON of awesome business lessons from this amazing interview.
To find out more about Mary's Pawsitive Educational Training platform and the many online events they run by clicking here
Sign up to my brand new 'Five Day Pet Biz Funnel Challenge' by clicking here now
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's Diamond private coaching program click here now