Big Risk, Bigger Rewards: Expanding Insurance Services as a CEO
Release Date: 06/10/2025
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Big Risk, Bigger Rewards: Expanding Insurance Services as a CEO
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Welcome to the Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help dietitians get credentialed and contracted with insurance companies. Jennifer and Amy chat about the ups and downs of starting something new, why meeting clients where they’re at really matters, and how group practices are shifting...
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info_outlineWelcome to the Pursuing Private Practice podcast!
Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help dietitians get credentialed and contracted with insurance companies. Jennifer and Amy chat about the ups and downs of starting something new, why meeting clients where they’re at really matters, and how group practices are shifting and growing.
Whether you're a seasoned dietitian or just starting out, this episode is packed with actionable advice and inspiration to help you grow your business.
- New Insurance Credentialing Service: Amy discusses her decision to add a new service to her business, focusing on credentialing and contracting dietitians with insurance companies.
- Business Strategy and Operations: The conversation highlights the importance of efficient systems, leveraging team capacity, and experimenting with new business offerings.
- Challenges and Lessons in Business: Amy shares insights on overcoming internal struggles, the importance of teaching team members, and the realities of group practice ownership.
- Team Dynamics and Leadership: The discussion emphasizes the significance of having the right people in the right positions, providing growth opportunities, and stepping up to be the leader of your team.
- Advice for Group Practice Owners: Amy offers advice on hiring, managing a team, and exploring different business models for dietitians.
It’s an honest and insightful look at what it really takes to build, lead, and evolve a successful group practice as a dietitian.
Timestamps:
- 01:36 New Service: Amy shares her decision to help dietitians get credentialed and contracted with insurance companies, with plans for future service expansion.
- 02:28 Business Evolution and Vision: Amy talks about her evolving business model, her reputation in the dietetics community, and the importance of meeting clients where they are at.
- 06:57 Challenges and Internal Struggles: Amy reflects on the internal struggle of offering done-for-you services versus teaching dietitians to be self-sufficient.
- 10:09 Team Dynamics and Operations: Amy discusses how her team adapted to the new service offering and the importance of efficient systems in managing a practice.
- 20:17 Business Offers and Client Needs: The conversation shifts to the importance of aligning business offers with client needs and avoiding shiny objects that may not serve clients effectively.
- 27:02 Hiring and Team Management: Amy shares insights on hiring practices, maximizing team capacity, and the significance of having the right people in your business.
- 33:10 Leadership and Growth: The discussion touches on leadership, the importance of team growth, and the evolving nature of business boundaries.
- 38:08 Advice for Group Practice Owners: Amy offers advice to group practice owners, emphasizing the importance of internal reflection and the challenges of managing a team.
Amy and Jennifer get real about the highs, lows, and lessons of running a group practice, and what it takes to keep growing without losing sight of what really matters.
Amy Plano, The Reimbursement Dietitian, RD, MS, CDE, CDN, is a successful private practice dietitian passionate about helping dietitians create profitable nutrition private practices using an insured-based model. Together with her husband, Marc Plano, she runs the profitable The Plano Program, a health and wellness-based center in Orange, CT. She teaches dietitians how to use health insurance to make money in their nutrition practices through her coaching programs, online resources, and seminars.
Want more from Amy?
Follow her on Instagram @reimbursement_dietitian
Visit her website.
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